2024New Packaging Trends: How major brands use coffee sets to enhance brand effect
The coffee industry is no stranger to innovation, and as we enter 2024, new packaging trends are taking center stage. Brands are increasingly turning to a range of coffeeware to promote their products and enhance their branding. YPAK focusing on the popular 250g/340g flat bottom bags, drip coffee filters and flat bags. We'll also explore how major international brands are leveraging these trends to create annual flagship products that appeal to consumers.
The rise of coffee sets in brand promotion
In recent years, the concept of coffee sets has received a lot of attention. These sets typically include a variety of coffee products such as coffee beans, ground coffee, and drip coffee filters, all packaged in a coherent design. The idea is to provide consumers with a comprehensive coffee experience while strengthening the brand image.
Enhance brand effect
One of the main reasons why major brands adopt coffee sets is to enhance brand effect. By offering a range of products with the same design, brands can create a strong visual identity that resonates with consumers. This cohesive approach to packaging not only makes the product more attractive but also helps build brand loyalty.
Create annual flagship products
Another trend is creating annual flagship products. These are special edition coffee sets released once a year, usually around the holidays. They are designed as collectibles, with unique packaging and unique blends. This strategy not only boosted sales but also generated buzz and excitement about the brand.
Popular packaging formats in 2024
Various packaging formats are popular in the coffee industry for their functionality and aesthetics. Let’s take a closer look at some of these formats and how big international brands use them.
250g/340g flat bottom bag
Flat bottom bags have become the main material for coffee packaging. They offer several benefits, including stability, ease of storage, and a large surface area for branding. These bags are available in a variety of sizes, with 250g and 340g being the most popular.
Why choose flat bottom bags?
1. STABILITY: The flat bottom design allows the bag to stand upright, making it easier to display on store shelves.
2. Storage: These bags save space both in storage and transportation.
3. Brand: The large surface area provides ample space for branding elements such as logos, product information, and eye-catching designs.
Drip Coffee Filter
Drip coffee filters are growing in popularity, especially among consumers who prefer a convenient, clean brewing method. These filters are often included in coffee kits, providing a complete brewing solution.
Advantages of Drip Coffee Filters
1. CONVENIENCE: Drip coffee filters are easy to use and require minimal cleanup.
2. Portability: They are lightweight and portable, making them perfect for coffee lovers on the go.
3. Customization: Brands can offer a variety of blends and flavors to suit different taste preferences.
Flat Pouch
Flat Pouch are another popular form of packaging known for their versatility and stylish design. They are typically used in single-serve coffee products such as ground coffee or coffee pods.
Advantages of flat pouch
1. VERSATILITY: Flat pouch can be used for a variety of coffee products.
2. Design: Its stylish and modern design attracts consumers looking for stylish packaging.
3. FUNCTION: These bags are easy to open and reseal, ensuring your coffee stays fresh.
Paper box
Cartons are commonly used to package flat pouch and coffee filter, providing a sturdy and eco-friendly option. These boxes can be customized with the same design as other packaging elements, creating a cohesive look.
Why choose paper box?
1. ECO-FRIENDLY: The cartons are recyclable and biodegradable, making them an environmentally friendly choice.
2. Durable: They provide excellent protection for the products inside.
3. Brand: High-quality graphics can be printed on the surface of the box to enhance the overall presentation effect.
How big international brands are capitalizing on these trends
Many major international brands have embraced these packaging trends, using coffee sets to enhance their branding and create annual flagship products. Let's explore some examples.
CAMEL STEP
CAMEL STEP is known for its sleek and modern packaging. The brand's 2024 coffee bundles include a variety of single-serve coffee pods, packaged in flat bags and cartons. The minimalist design and high-quality materials used in the packaging reflect CAMEL STEP's commitment to quality and sustainability.
Senor titis
Senor titis has also jumped on the coffee kit trend, offering a range of products packaged in 340g flat-bottom bags and drip coffee filters. The brand's annual flagship product features unique blends and limited-edition packaging, creating a feeling of exclusivity and luxury.
Entering 2024, new packaging trends are reshaping the coffee industry. Major brands have used coffee sets to enhance their brand effect and create annual flagship products to attract consumers. Popular packaging formats such as 250g/340g flat bags, drip coffee filters, flat bags and cartons are used to create cohesive and visually appealing products.
We are a manufacturer specializing in producing the coffee packaging bags for over 20 years. We have become one of the largest coffee bag manufacturers in China.
We use the best quality WIPF valves from Swiss to keep your coffee fresh.
We have developed the eco-friendly bags, such as the compostable bags and recyclable bags,and the latest introduced PCR materials.
They are the best options of replacing the conventional plastic bags.
Our drip coffee filter is made of Japanese materials, which is the best filter material on the market.
Attached our catalogue, please send us the bag type, material, size and quantity you need. So we can quote you.
Post time: Sep-21-2024
