•The growth in coffee consumption and the potential for coffee to become the most popular drink in the UK is an interesting trend.

•According to a study published by Statistica Global Consumer Review, 63% of 2,400 participants said they regularly drink coffee, while only 59% only drink tea.

•The latest data from Kantar also shows that consumer shopping habits have also changed, with supermarkets selling more than 533 million bags of coffee in the past 12 months, compared with 287 million bags of tea.

•Market research and official association data do indicate a significant increase in coffee consumption compared to tea.

•The versatility and variety of flavors offered by coffee appear to be an attractive factor for many consumers, allowing them to tailor their beverages to their preferences.

•Additionally, coffee's ability to adapt to modern society and its creative possibilities may contribute to its growing popularity.

•As consumer shopping habits evolve, companies must pay attention to these trends and adapt their offerings accordingly.

•For example, supermarkets may want to consider expanding their coffee selections and exploring different coffee bean varieties, brewing techniques and specialty coffee options to meet the changing needs of consumers.

•It will be interesting to see how this trend develops over the next few years, and whether coffee does indeed overtake tea as the most popular drink in the UK.