•Understand the trends and consumer preferences of the target market, and also investigate the packaging design of competitors to find a unique entry point.

Consistent with the brand image: The packaging design must conform to the company's brand atmosphere and cultural connotation, cannot be divorced from the brand image, and must maintain an overall unified feeling.

•Use elements: Reasonably use various elements in packaging design. According to fashion and consumer preferences, you can use simple, fashionable or antique Chinese elements, etc., with reasonable combinations, and highlight the brand name and product features.

•Unique design: Pursue uniqueness in design. You can use unique colors to contrast with products to create an effect that attracts consumers’ attention. You can also innovate in the shape of the packaging, which is different from ordinary packaging designs to attract consumers. attention; in addition, you can also try to use different materials to reduce similarities with other brands.

•Through the above strategies, you can create a unique packaging design, display corporate culture and brand image, and stand out in the market. Note that packaging design is not only the outer packaging of the product, but also a part of the corporate image, so we must pay attention to quality and creativity, which can not only display the brand image but also promote product sales.