•According to data forecasts from foreign consulting companies, the cold brew coffee market will reach US$5.47801 billion by 2032, a significant increase from US$650.91 million in 2022. This is due to changes in consumer preferences for coffee products and a push for efficient product development.

•In addition, the increase in disposable income, growing demand for coffee consumption, changes in consumption patterns, and the emergence of innovative packaging are also playing a positive role in the growth of the cold brew coffee market.

•According to the report, North America will become the world's largest cold brew coffee market, accounting for approximately 49.27%. This is mainly attributed to the rising spending power of Millennials and increasing awareness of the health benefits of cold brew coffee, driving consumption growth inthe region.

•It is expected that by 2022, cold brew coffee products will use more Arabica coffee as an ingredient, and this trend will continue. The increasing penetration of ready-to-drink cold brew coffee (RTD) will also drive the growth of cold brew coffee consumption.

•The emergence of RTD packaging not only facilitates traditional freshly ground coffee brands to launch their own retail coffee products, but also facilitates young people to drink coffee in outdoor consumption scenarios.

•These two aspects are new markets, which are conducive to the promotion of cold brew coffee.

•It is estimated that by 2032, online mall sales will account for 45.08% of the cold brew coffee market and dominate the market. Other sales channels include supermarkets, convenience stores and brand direct sales.