Kuyambira pakupakira mpaka kapangidwe kawonekedwe, kusewera ndi zonyamula khofi?
Bizinesi ya khofi yawonetsa kukula kwakukulu padziko lonse lapansi. Zinenedweratu kuti pofika chaka cha 2024, msika wa khofi wapadziko lonse lapansi udzapitilira US $ 134.25 biliyoni. Ndikoyenera kudziwa kuti ngakhale tiyi walowa m’malo mwa khofi m’madera ena a dziko lapansi, khofi akupitirizabe kutchuka m’misika ina monga ku United States. Zambiri zaposachedwa zikuwonetsa kuti mpaka 65% ya akuluakulu amasankha kumwa khofi tsiku lililonse.
Kukula kwa msika kumayendetsedwa ndi zinthu zambiri. Choyamba, anthu ochulukirachulukira amasankha kudya khofi panja, zomwe mosakayikira zimapereka chilimbikitso pakukula kwa msika. Kachiwiri, chifukwa chakuchulukirachulukira kwamizinda padziko lonse lapansi, kufunikira kwa khofi kukukulirakulira. Kuphatikiza apo, kupita patsogolo kwachangu kwa e-commerce kwaperekanso njira zatsopano zogulitsira khofi.
Chifukwa cha kuchuluka kwa ndalama zomwe zingagwiritsidwe ntchito, mphamvu zogulira ogula zakhala zikuyenda bwino, zomwe zawonjezera zofunikira pazakudya za khofi. Kufunika kwa khofi wa boutique kukukulirakulira, ndipo kumwa khofi waiwisi kukukulirakuliranso. Zinthu izi zalimbikitsa limodzi kutukuka kwa msika wa khofi wapadziko lonse lapansi.
Pamene mitundu isanu ya khofiyi ikukhala yotchuka kwambiri: Espresso, Cold Coffee, Cold Foam, Protein Coffee, Food Latte, kufunikira kwa phukusi la khofi kukukulirakulira.
Kapangidwe Kapangidwe ka Coffee Packaging
Kuzindikira zida zopangira khofi ndi ntchito yovuta, yomwe imabweretsa zovuta kwa owotcha chifukwa cha zomwe zimafunikira kuti zikhale zatsopano komanso kusatetezeka kwa khofi kuzinthu zakunja zachilengedwe.
Pakati pawo, kulongedza katundu wa e-commerce kukuchulukirachulukira: owotcha ayenera kuganizira ngati zotengerazo zitha kupirira positi ndi kutumiza makalata. Kuphatikiza apo, ku United States, mawonekedwe a thumba la khofi amayeneranso kutengera kukula kwa bokosi lamakalata.
Bwererani kumapaketi a mapepala: Pamene pulasitiki imakhala chisankho chachikulu choyikapo, kubwereranso kwa mapepala kukuchitika. Kufunika kwa mapepala a kraft ndi mapepala a mpunga kukuwonjezeka pang'onopang'ono. Chaka chatha, makampani opanga mapepala apadziko lonse lapansi adapitilira $ 17 biliyoni chifukwa cha kuchuluka kwa kufunikira kwa zida zonyamula zokhazikika komanso zobwezerezedwanso. Masiku ano, chidziwitso cha chilengedwe sichizoloŵezi, koma chofunikira.
Matumba okhazikika a khofi, kuphatikiza obwezerezedwanso, owonongeka komanso opangidwa ndi kompositi, mosakayikira adzakhala ndi zosankha zambiri chaka chino. Chisamaliro chachikulu pamapaketi odana ndi chinyengo: Ogula amayang'anitsitsa kwambiri magwero a khofi wapadera komanso ngati kugula kwawo kuli kopindulitsa kwa wopanga. Kukhazikika kwakhala chinthu chofunika kwambiri pa khalidwe la khofi. Kuthandizira moyo wapadziko lapansi'Ndi alimi a khofi 25 miliyoni, makampaniwa akuyenera kubwera palimodzi kuti alimbikitse njira zokhazikika komanso kulimbikitsa kupanga khofi wabwino.
Chotsani masiku otha ntchito: Kuwononga zakudya kwasanduka vuto la padziko lonse, ndipo akatswiri akuyerekeza kuti kumawononga ndalama zokwana madola 17 thililiyoni pachaka. Pofuna kuchepetsa zinyalala zomwe zimatumizidwa kumalo otayirako, owotcha akufufuza njira zotalikitsira khofi's mulingo woyenera kwambiri alumali moyo. Popeza khofi imakhala yosasunthika kuposa zowonongeka zina ndipo kukoma kwake kumangotha pakapita nthawi, okazinga akugwiritsa ntchito madeti okazinga ndi zizindikiro zachangu zomwe zimayankhidwa ngati njira zothetsera zizindikiro zazikulu za khofi, kuphatikizapo pamene anawotcha.
Chaka chino, tidawona mapangidwe apangidwe amitundu yolimba mtima, zithunzi zotsogola m'maso, mapangidwe ang'onoang'ono, ndi mafonti a retro omwe ali m'magulu ambiri. Khofi ndi chimodzimodzi. Nawa mafotokozedwe angapo amomwe amachitikira komanso zitsanzo zamagwiritsidwe ntchito pamapaketi a khofi:
1. Gwiritsani ntchito zilembo zolimba mtima/mawonekedwe
Kapangidwe ka typograph ndi kawonekedwe kake. Mitundu yosiyanasiyana, mawonekedwe, ndi zinthu zowoneka ngati zosagwirizana zomwe zimagwirira ntchito limodzi zimapanga gawo ili. Dark Matter Coffee, chowotcha chochokera ku Chicago, sichingokhala ndi kupezeka kwamphamvu, komanso gulu la mafani achiwewe. Monga zawonetseredwa ndi Bon Appetit, Dark Matter Coffee nthawi zonse amakhala patsogolo pamapindikira, wokhala ndi zojambulajambula zokongola. Popeza amakhulupirira kuti "kuyika khofi kumatha kukhala kotopetsa," adatumiza akatswiri aku Chicago kuti apange zotengera ndikutulutsa khofi wocheperako wokhala ndi zojambulajambula mwezi uliwonse.
2. Minimalism
Izi zitha kuwoneka mumitundu yonse yazinthu, kuyambira mafuta onunkhira kupita ku mkaka, maswiti ndi zokhwasula-khwasula, mpaka khofi. Kapangidwe kakang'ono ka ma CD ndi njira yabwino yolankhulirana bwino ndi ogula pamakampani ogulitsa. Zimawonekera pa alumali ndikungonena kuti "izi ndi khalidwe."
3. Retro Avant-garde
Mawu akuti "Chilichonse chomwe chinali chakale ndi chatsopano ..." chapanga "60s ikukumana ndi 90s", kuchokera ku zilembo zouziridwa ndi Nirvana kupita ku mapangidwe omwe amawoneka molunjika kuchokera ku Haight-Ashbury, mzimu wolimba mtima wa rock wabwerera. Chitsanzo: Owotcha a Square One. Kupaka kwawo ndi kongoyerekeza, kopepuka, ndipo phukusi lililonse limakhala ndi chithunzi chopepuka cha malingaliro a mbalame.
4. QR code design
Ma code a QR amatha kuyankha mwachangu, kulola ma brand kutsogolera ogula kudziko lawo. Itha kuwonetsa makasitomala momwe angagwiritsire ntchito mankhwalawa m'njira yabwino, ndikuwunikanso njira zochezera. Ma code a QR amatha kuyambitsa ogula kuzinthu zamakanema kapena makanema ojambula m'njira yatsopano, ndikuphwanya malire azidziwitso zazitali. Kuphatikiza apo, manambala a QR amapatsanso makampani opanga khofi malo opangira ma khofi, ndipo safunikiranso kufotokozera zambiri zamalonda.
Osati khofi yokha, zipangizo zopangira mapepala apamwamba zingathandize kupanga mapangidwe a ma CD, ndipo mapangidwe abwino amatha kusonyeza bwino chizindikiro pamaso pa anthu. Awiriwa amakwaniritsana wina ndi mnzake ndipo palimodzi amapanga chiyembekezo chakukula kwamitundu ndi zinthu.
Ndife opanga okhazikika popanga matumba onyamula khofi kwa zaka zopitilira 20. Takhala m'modzi mwa opanga matumba akuluakulu a khofi ku China.
Timagwiritsa ntchito mavavu abwino kwambiri a WIPF ochokera ku Swiss kuti khofi yanu ikhale yatsopano.
Tapanga matumba a eco-friendly, monga matumba opangidwa ndi kompositi ndi matumba obwezerezedwanso, komanso zida zaposachedwa za PCR.
Ndiwo njira zabwino kwambiri zosinthira matumba apulasitiki wamba.
Fyuluta yathu ya khofi wa drip imapangidwa ndi zida zaku Japan, zomwe ndi zosefera zabwino kwambiri pamsika.
Zophatikizira kabukhu lathu, chonde titumizireni mtundu wa thumba, zinthu, kukula ndi kuchuluka komwe mukufuna. Kotero ife tikhoza kukuuzani inu.
Nthawi yotumiza: Nov-07-2024
