Kodi Coffee ya Luckin idaposa bwanji Starbucks ku China kudzera pamapaketi apamwamba???
Kampani yayikulu ya khofi yaku China, Luckin Coffee, idagunda masitolo 10,000 ku China chaka chatha, kupitilira Starbucks ngati mtundu waukulu kwambiri wa khofi mdziko muno kutsatira kukula kofulumira mdziko lonse chaka chino.
Yakhazikitsidwa mu 2017, Luckin Coffee adatulukira pamalo a khofi waku China kuti atsutse Starbucks kudzera munjira zotsika mtengo za khofi komanso kuyitanitsa mafoni.China ndi Starbucks'msika wachiwiri waukulu pambuyo pa US
Kukula mwamakani
M'gawo lomwe latha pa Juni 30, Luckin Coffee adatsegula masitolo atsopano 1,485, pafupifupi 16.5 masitolo atsopano tsiku lililonse.Mwa masitolo 10,829 ku China, 7,181 ndi odziyendetsa okha ndipo 3,648 ndi malo ogulitsa mgwirizano, malinga ndi kampaniyo.'s zolembedwa za mapindu.
Khofi waku China adakula mpaka ku Singapore mu Marichi paulendo wake woyamba wapadziko lonse lapansi ndipo atsegula masitolo 14 mumzindawu mpaka pano, malinga ndi cheke cha CNBC.
Luckin adatha kukula mwachangu chifukwa cha mawonekedwe ake ogwirira ntchito-zomwe zimaphatikizapo masitolo odzipangira okha komanso ma franchise.
Pakadali pano, Starbucks'masitolo padziko lonse lapansi ndi akampani ndipo makina a khofi aku America sagwira ntchito, malinga ndi tsamba lake.M'malo mwake, imagulitsa ziphaso kuti zizigwira ntchito.
Franchising imatsegula kukula mwachangu chifukwa simutero'sindiyenera kuyika ndalamazo.Kupanda kutero mudzakhala ochepera pakukula.
Kukopa kwa msika waukulu
Luckin ndi Starbucks ali ndi njira zosiyanasiyana zamitengo.
Kapu ya khofi yochokera ku Luckin imawononga ma yuan 10 mpaka 20, kapena pafupifupi $1.40 mpaka $2.75.Kuti's chifukwa Luckin amapereka kuchotsera kwakukulu ndi zotsatsa.Pakadali pano, kapu ya khofi yochokera ku Starbucks imagulidwa pa yuan 30 kapena kupitilira apo-kuti'pafupifupi $4.10.
Luckin adapeza chidwi chamsika wambiri.Mtengo wanzeru, wasiyanitsidwa kale ndi Starbucks.Quality nzeru, izo's akadali bwino, poyerekeza ndi ambiri a otsika mtundu.
Posachedwa, kampaniyo idakhazikitsa chakumwa chatsopano ndi Kweichow Moutai, wopanga mowa waku China yemwe amadziwika ndi dzina lake.“baiye”kapena mowa woyera wopangidwa kuchokera ku mbewu za mpunga.
Luckin adati adagulitsa ma latte okwana 5.42 miliyoni a Moutai pa tsiku loyamba la kukhazikitsidwa kwake.
Zina zodziwika bwino pamsika waku China ndi brown sugar boba latte, komanso cheese latte ndi coconut latte.
Luckin Coffee yatenga gawo lofunikira pakukulitsa msika wa khofi ku China poyambitsa zinthu zomwe zingagwirizane ndi kasitomala waku China.
M'zaka zaposachedwa, chikhalidwe cha khofi cha China chakula mofulumira, ndipo achinyamata ambiri ayamba kukonda khofi wopangidwa kunyumba.Izi zadzetsa kufunikira kwa nyemba za khofi zapamwamba kwambiri, zomwe zidapangitsa kuti Luckin Coffee ndi Starbucks akhazikitse matumba a nyemba za khofi kuti makasitomala asankhe ndikupanga mtundu wawo.Nthawi yomweyo, kulongedza zinthu kumakhala kofunika kwambiri mumakampani a khofi.Kupaka khofi wopangidwa mwaluso sikumangowonjezera kuzindikirika kwa mtundu komanso kumathandizira kwambiri pakudziwitsa anthu zamtundu wawo.
Kafi ya Luckin'kukwera kwachangu pamsika wa khofi waku China ndikodabwitsa.Njira yatsopano yopakira zomwe kampaniyo idachita yathandizira kwambiri, kulola kuti ipitirire chimphona chomwe chidakhalapo kwanthawi yayitali Starbucks.Pomvetsetsa kufunikira kwa kulongedza katundu mumakampani a khofi, Luckin Coffee amatha kusiyanitsa bwino ndikukopa chidwi cha ogula.
Chimodzi mwazinthu zazikulu mu Luckin Coffee'Kupambana ku China ndikugwiritsa ntchito bwino ma CD kuti anthu adziwike.Kupaka khofi wa kampaniyi sikungowoneka bwino komanso kumapereka chidziwitso chapamwamba komanso chapamwamba.Kugwiritsiridwa ntchito kwa zipangizo zamtengo wapatali, zojambula zokongola komanso kusamala mwatsatanetsatane zathandiza Luckin Coffee kudziyika ngati mtundu wamakono wamakono womwe umagwirizana ndi zokonda za achinyamata.
Kuphatikiza pakulimbikitsa chidziwitso cha mtundu, Luckin Coffee amagwiritsanso ntchito zopakira kuti adziwitse mtundu.Mapangidwe apadera a kampani, okhala ndi logo ndi zinthu zamtundu wake, amathandizira kukulitsa kuzindikira ndi kuzindikira kwa ogula.Kudzera pamapaketi opangidwa mwaluso, Luckin Coffee amafotokoza bwino za mtundu wake ndi zomwe amafunikira, zomwe zimapangitsa chidwi kwambiri pamsika wampikisano wa khofi.
Kuphatikiza apo, Luckin Coffee's innovative ma CD amathandizira mtundu kupanga mwayi wapadera komanso wosaiwalika wamakasitomala.Kampaniyo yaphatikiza zinthu zomwe zimagwira ntchito komanso zochititsa chidwi m'mapaketi ake, monga ma QR codes omwe amapereka zokhazokha kapena zambiri zotsatsira.Mwa kuphatikiza ukadaulo ndi nthano m'paketi yake, Luckin Coffee adapanga bwino makasitomala okhazikika komanso okonda makonda, kudzipatula kumitundu yachikhalidwe ya khofi.
Mosiyana ndi izi, Starbucks, ngakhale mtsogoleri wapadziko lonse lapansi pamakampani a khofi, akukumana ndi zovuta pakusinthira njira yake yopangira ma CD kuti agwirizane ndi zomwe ogula aku China akusintha.Njira yachikhalidwe yamakampani pakuyika, yodziwika ndi siginecha yake yobiriwira komanso mapangidwe apamwamba, yakhala yovuta kuti igwirizane ndi zomwe achinyamata aku China amakonda kusintha.Zotsatira zake, Starbucks idaphimbidwa ndi Luckin Coffee, yomwe idagwiritsa ntchito bwino mphamvu zamapaketi atsopano kuti alumikizane ndi m'badwo watsopano wa okonda khofi.
Kafi ya Luckin'Kupambana kwa Starbucks ku China kukuwonetsa kufunikira kwapang'onopang'ono kwamakampani a khofi.Achinyamata ambiri akamayamba kumwa khofi kunyumba ndi kufunafuna nyemba za khofi zamtengo wapatali, ntchito yolongedza pakupanga malingaliro amtundu ndikuyendetsa chinkhoswe kwa ogula imakhala yofunika kwambiri.Ma brand omwe amazindikira kukhudzidwa kwa kulongedza ndikusintha njira zawo kuti asinthe zokonda za ogula amayimilira kuti apeze mwayi wampikisano pamsika wa khofi wamphamvu.
Kupita patsogolo, chikoka cha kulongedza pakuchita bwino kwa ma brand a khofi chikuyembekezeka kupitiliza kukula.Pamene kufunikira kwa zochitika zapamwamba za khofi kukukulirakulirabe, kulongedza kudzakhalabe chida chofunikira kuti ma brand adzilekanitse okha, kuyankhulana ndi makhalidwe awo ndikusiya chidwi kwa ogula.Potengera njira zopangira zatsopano zomwe zimagwirizana ndi zomwe mibadwo yachichepere imakonda, mitundu ya khofi imatha kupitiliza kukula komanso kufunikira kwa msika womwe ukukula waku China.
Zonse, Luckin Coffee adagonjetsa Starbucks kuti atenge malo apamwamba pamsika wa khofi waku China, zikomo kwambiri chifukwa chakugwiritsa ntchito bwino ma CD ake.Mwa kutengera mapaketi kuti apititse patsogolo kuzindikirika kwa mtundu, kudziwitsa komanso kupanga makasitomala apadera, Luckin Coffee yakopa chidwi ndi kukhulupirika kwa ogula aku China.Pamene makampani a khofi akupitirizabe kusintha, kufunikira kwa kulongedza pakupanga chipambano cha malonda ndi kukhudzidwa kwa ogula sikungatheke, zomwe zimapangitsa kukhala chinthu chofunika kwambiri kuti malonda aganizire pamene akufunafuna utsogoleri wamsika.
Ndife opanga okhazikika popanga matumba onyamula khofi kwa zaka zopitilira 20.Takhala m'modzi mwa opanga matumba akuluakulu a khofi ku China.
Timagwiritsa ntchito mavavu abwino kwambiri a WIPF ochokera ku Swiss kuti khofi yanu ikhale yatsopano.
Tapanga zikwama zokomera zachilengedwe, monga matumba opangidwa ndi kompositi ndi zikwama zobwezerezedwanso, komanso zida zaposachedwa za PCR.
Ndiwo njira zabwino kwambiri zosinthira matumba apulasitiki wamba.
Zophatikizira kabukhu lathu, chonde titumizireni mtundu wa thumba, zinthu, kukula ndi kuchuluka komwe mukufuna.Kotero ife tikhoza kukuuzani inu.
Nthawi yotumiza: Mar-28-2024
