Kodi khofi wowonjezera khofi wopitilira Starbucks ku China kudzera pa mapangidwe abwino ???
Chinese Khofi Giant Cofn Cofn HATES 10,000 ku China chaka chatha, chopambana ndi Starbucks ngati mtundu wa khofi wotsatira kwambiri padziko lonse lapansi.
Yokhazikitsidwa mu 2017, mwayi wa khadin khofi wachinayi kuti athe kutsutsa Stabicks kudzera muzosankha za khofi komanso kuyitanitsa mafoni. China ndi Starbucks'msika wachiwiri pambuyo pa US
Kukula kwamphamvu
Mu kotala anathetsa June 30, mwayi khofi watsopano amatsegula masitolo atsopano 1,485, osokoneza bongo 16.5 tsiku lililonse. Mwa masitolo 10,829 ku China, 7,181 amadzigwiritsa ntchito ndi 3,648 ndi mabungwe ogulitsa, malinga ndi kampani'zolemba zopindulitsa.
Unyolo wachinayi unayamba ku Singapore mu Marichi mu foray wake woyamba ndipo watsegula malo ogulitsa 14 mumzinda, malinga ndi cheke cha CNBC.
Khalin idatha kukulitsa mwachangu chifukwa chogwira ntchito-zomwe zimaphatikizapo malo osungirako zinthu ndi zotupa.
Pakadali pano, Starbucks'Malo Ogulitsa Padziko Lonse Ndi Okhala Nawo Company ndi Banja la America silimagwiritsa ntchito zovala, malinga ndi tsamba lake. M'malo mwake, imagulitsa ziphaso kuti zizigwira ntchito.
Kudziletsa kumasulidwa mwachangu kwambiri chifukwa simumatero'ndiyenera kuyika ndalama zambiri. Kupanda kutero mudzakhala ochepa kukula.
Chidwi msika
Luckn ndi Starbucks ali ndi njira zosiyanasiyana zamtengo.
Chikho cha khofi kuchokera pa mwayi wowononga 10 mpaka 20 yuan, kapena pafupifupi $ 1.40 mpaka $ 2.75. Kuti'E chifukwa mwayi amapereka kuchotsera katundu ndi zopereka. Pakadali pano, chikho cha khofi kuchokera ku Starbucks ndi 30 yuan kapena kuposa-kuti's osachepera $ 4.10.
Luckn adapeza msonkhano waukulu pamsika. Mtengo wanzeru, umasiyana kale kuchokera ku Starbucks. Zabwino Kwambiri, Iwo'Ndili bwino, poyerekeza ndi mitundu yambiri yomaliza.
Posachedwa, kampaniyo inayambitsa chakumwa chatsopano ndi Kweach Moutiai, Wopanga zakuda zaku China adatchuka"mila"kapena mowa woyera wopangidwa ndi mbewu mpunga.
Khalin adati imagulitsa ma 542 miliyoni miliyoni oledzera oledzera patsiku loyamba la kuyambitsa.
Kugunda kwina komwe kuli ndi msika waku China kumaphatikizapo zofiirira za bulauni Boba, komanso tchizi chatte ndi kokonati.
Lucknin khofi adagwira gawo lofunikira pakukulitsa msika wa khofi ku China poyambitsa zinthu zomwe zingagwirizane ndi makasitomala aku China.
M'zaka zaposachedwa, chikhalidwe cha khofi cha China chayamba msanga, ndipo achinyamata ambiri ayamba kukonda khofi wakunyumba. Izi zapangitsa kuti apange kuchuluka kwa nyemba zam'madzi zapamwamba, kumapangitsa khofi lonse ndi Starbucks kuti akhazikitse matumba a nyemba za khofi kuti azisankha ndikumanga mtundu wawo. Nthawi yomweyo, kuyika kumafunikira kwambiri mu malonda a khofi. Mapaketi opangidwa bwino samangowonjezera kuvomerezeka kwa mtundu wina komanso kumathandizanso popanga chidziwitso cha kudziwitsa.
Khofi wamwayi'Kukwera mwachangu mu msika wa khofi wa China ndikodabwitsa. Njira zatsopano za kampaniyo zopangira kampani yakhala yothandiza pakuchita bwino, kulola kuti idutse nyenyezi yayitali. Mwa kumvetsetsa kufunikira kwa kunyamula m'makampani a khofi, mwayi wa khadin amatha kusiyanitsa ndi kulanda chidwi.
Imodzi mwazinthu zazikulu mu khofi khofi'Kuchita bwino ku China ndi njira yake yogwiritsira ntchito kuzindikiridwa kuzindikiridwa. Ma Paketi ya khofi sikuti amangokhala osangalatsa komanso amangopereka lingaliro labwino komanso losavuta. Kugwiritsa ntchito zida zapamwamba kwambiri, kapangidwe kake ndi chidwi mwatsatanetsatane kwathandizanso kukhala ndi khofi yekha ngati mtundu wamafashoni omwe amasinthana ndi zomwe anthuwo amakonda.
Kuphatikiza pa kumvetsetsa bwino za mtundu, khadin khofi imagwiritsanso ntchito kunyamula kuti apange chidziwitso chodziwitsa. Kapangidwe kakang'onoko kosiyanasiyana kwa kampaniyo, ndikupangika logo ndi zinthu zake, zimathandiza kuwonjezera kudziwitsa anthu ndi kuzindikira. Kudzera pamapangidwe osamala, khofi wamtunduwu amafotokoza bwino chithunzi ndi malingaliro ake, kukhazikitsa chisonkhezero champhamvu mu msika wa khofi wambiri.
Kuphatikiza apo, kapu yabwino'Zolemba zatsopano zimathandizira mtunduwo kuti upange zomwe makasitomala angachitire. Kampaniyo yaphatikiza zinthu zothandizirana ndi kuchita zinthu zina m'mapaketi ake, monga ma code a QR omwe amapereka zinthu zothandiza kapena zotsatsa. Mwa kuphatikiza ukadaulo ndi nkhani zokambirana mu ma CACAGaging, khadin khofi wapanga bwino kwambiri komanso mwapadera kwa makasitomala, kudzipatula pa khofi.
Mosiyana ndi izi, Starbucks, ngakhale mtsogoleri wapadziko lonse lapansi m'makampani a khofi, amakumana ndi mavuto posinthira njira yake yosinthira ogula aku China. Njira zachikhalidwe cha kampaniyo kuyika, yodziwika ndi siginecha yake yobiriwira komanso yodziwika bwino, yakhala ikulimbana ndi kusintha kwamasautso a China. Zotsatira zake, Starbucks adakulungidwa ndi khofi wa anden, omwe amakakamizidwa mwamphamvu mphamvu ya kunyamula kwatsopano kuti ulumikizane ndi mbadwo watsopano wa okonda khofi.
Khofi wamwayi'Kupambana kwa opambana kwa Starbucks ku China kumawonetsa kufunikira kokulira kwa malonda a khofi. Pamene achinyamata ambiri amayamba kupanga khofi kunyumba ndikufufuza nyemba za khofi, zomwe zimapangitsa kuti zisauze kafukufuku komanso kuyendetsa othandizira zimayamba kukhala zofunika kwambiri. Zithunzi zomwe zimazindikira mphamvu yakusintha ndikusintha njira zawo kusintha zokonda zawo kuyimilira kuti mupange mpikisano wampikisano wa khofi wamphamvu kwambiri.
Kupita patsogolo, kutengera komwe kumachitika pazakudya zopambana za khofi kumayembekezeredwa kuti zikule. Monga momwe zokumana nazo zopangira khofi zimakulirakulira, zomwe zikuchitika zikhalabe chida chofunikira kwambiri kuti zikhalepo zodzidziwitsa zokhazokha, zoyatsa malingaliro awo ndikusiya kulowererapo kosatha kwa ogula. Pakutenga njira zopangira zopangidwa ndi mapepala omwe amasinthana ndi zomwe amakonda, zomwe zasungidwa khofi zimatha kukwanitsa kukula ndi kugwirizanitsidwa m'mphepete mwa Chinese.
Zonse mwa onse, khadin khofi idayambika Starbucks kuti itenge malo apamwamba pamsika wa khofi waku China, chifukwa chothokoza kwambiri. Mwa kuwongolera kuwunikira kuti muzindikire chizindikiro, khalani ndi chidziwitso ndikupanga kasitomala wapadera wa makasitomala, khofi wamwayi adagwira bwino chidwi ndi kukhulupirika kwa ogula aku China. Pamene makampani ogulitsa khofi akupitilizabe kusinthika, kufunikira kwa kutenga nawo gawo pakupanga bwino kwa zinthu ndi kugula sikungakhale kochulukirapo, kumapangitsa kuti zikhale zofunikira kuti zisaganizire za utsogoleri wa msika.
Ndife opanga kupanga popanga zikwama za khofi kwa zaka zopitilira 20. Takhala mmodzi wa opanga zikwama za khofi ku China.
Timagwiritsa ntchito mavavu abwino kwambiri ochokera ku Swiss kuti asunge khofi wanu watsopano.
Tapanga zikwama zokondweretsa zokondweretsa, monga matumba ophatikizira ndi matumba obwezeredwanso, ndipo zida zaposachedwa kwambiri za PCR.
Ndiwo njira zabwino kwambiri zosinthira matumba apulasitiki wamba.
Katundu wathu, chonde titumizireni mtundu wa thumba, zinthu, kukula ndi kuchuluka komwe mukufuna. Chifukwa chake titha kuwerengera.
Post Nthawi: Mar-28-2024
