Zotsatira za malonda a Starbucks zimatsika pamakampani a khofi
Starbucks ikukumana ndi zovuta zazikulu, pomwe kugulitsa kotala kotala kumatsika kwambiri m'zaka zinayi
M'miyezi yaposachedwa, malonda a Starbucks, mtundu waukulu kwambiri padziko lonse lapansi, atsika kwambiri. Kutsika kwapang'onopang'ono kwapangitsa kuti msika wa khofi ukhale wovuta kwambiri, zomwe zidapangitsa kusintha kwakukulu kwa zokonda za ogula. Pamene ogula ambiri akusintha kuchoka ku khofi wa chain kupita ku khofi wapadera, kukhudzidwa kwa okazinga ndi khofi kumakhala kwakukulu. Nyemba za khofi zomwe poyamba zidakhutitsidwa ndi anthu ambiri sizikukhutiritsanso zokonda za ozindikira omwe amamwa khofi. Nkhaniyi ikufotokoza zomwe zimayambitsa Starbucks'kutsika kwa malonda, kukwera kwa khofi wapadera, komanso kufunikira kwa okazinga ndi malo ogulitsa khofi kuti agwirizane ndi kusinthaku.
Kugulitsa kwa Starbucks kutsika
Starbucks yakhala ikufanana ndi chikhalidwe cha khofi, ikulamulira msika ndi kupezeka kwake kulikonse komanso mndandanda wambiri. Komabe, malipoti aposachedwa akuwonetsa kuti kampaniyo ikukumana ndi kuchepa kwakukulu pakugulitsa. Pali zinthu zambiri zomwe zimapangitsa kuti izi ziwonongeke, kuphatikizapo mpikisano wowonjezereka, kusintha zomwe ogula amakonda komanso mavuto azachuma.
Mpikisano ukukulirakulira
Msika wa khofi wadzaza kwambiri ndi zosankha zambiri. Malo ogulitsira khofi apadera, owotcha am'deralo ndi malo odyera amisiri akupezeka m'matauni ndi mizinda padziko lonse lapansi. Mafakitolewa nthawi zambiri amaika patsogolo ubwino kuposa kuchuluka kwake, kupereka zosakaniza zapadera ndi nyemba za khofi zamtundu umodzi zomwe zimakopa ogula omwe akufunafuna khofi wokonda kwambiri. Zotsatira zake, ambiri omwe amamwa khofi akutembenukira ku njira zina izi, kusiya Starbucks akulimbana ndi makasitomala omwe akucheperachepera.
Kusintha zokonda za ogula
Lero'ogula amakhala odziwa zambiri komanso ozindikira kuposa kale. Iwo akuyamba kudziwa zambiri za khofi's chiyambi, njira zophera moŵa ndi zotsatira za chikhalidwe cha kugula izo. Kusintha kwa kaganizidwe kameneka kakupangitsa kuti pakhale kufunikira kwa khofi wapadera, yemwe nthawi zambiri amatengedwa kuti ndi wapamwamba kwambiri komanso wokhazikika kuposa khofi wa chain. Kukhazikika kwa maunyolo a khofi kukutaya chidwi pomwe ogula amafunafuna zokometsera zapadera ndi zokumana nazo.
Mavuto azachuma
Mavuto azachuma adathandiziranso kutsika kwa malonda a Starbucks. Kukwera kwa mitengo ya zinthu ndi kukwera mtengo kwa zinthu kukukakamiza ogula kuti awonenso kachitidwe kawo ka ndalama. Anthu ambiri akusankha khofi yotsika mtengo kwambiri kapena amadzipangira khofi wawo kunyumba, zomwe zimakhudzanso phindu la Starbucks. Kusavuta kwamashopu apadera a khofi, omwe nthawi zambiri amapereka chidziwitso chapamtima komanso payekhapayekha, kumathandiziranso izi.
Kukwera kwa khofi wapadera
Ngakhale Starbucks ikulimbana, makampani apadera a khofi akuchulukirachulukira. Ogula akutembenukira kwambiri kwa okazinga am'deralo ndi malo ogulitsa khofi odziyimira pawokha omwe amaika patsogolo luso ndi luso. Kusintha uku sikungochitika chabe; Zimayimira kusintha kwakukulu m'mene anthu amaonera ndi kudya khofi.
Ubwino pa kuchuluka
Khofi wapadera amadziwika ndi mtundu wake, womwe umayang'ana kwambiri kubzala nyemba za khofi zapamwamba komanso kugwiritsa ntchito njira zofukira mosamala. Owotcha akugulitsa nyemba za khofi zapadera kwambiri, zomwe nthawi zambiri amazipeza kuchokera kwa alimi omwe amalima mokhazikika komanso moyenera. Kudzipereka kumeneku ku khalidwe kumamvekanso ndi ogula omwe ali okonzeka kulipira mtengo wazinthu zabwino.
Wapadera kukoma mbiri
Chimodzi mwazinthu zochititsa chidwi kwambiri za khofi wapadera ndi mawonekedwe osiyanasiyana omwe amapereka. Mosiyana ndi zokometsera zokhazokha za khofi ya unyolo, khofi yapadera imatha kusonyeza makhalidwe apadera a nyemba, zomwe zimakhudzidwa ndi zinthu monga dera, kutalika ndi njira zopangira. Kusiyanasiyana kumeneku kumapangitsa ogula kuyamikira kwambiri khofi pofufuza zokometsera zatsopano ndikupeza khofi yomwe imawayenerera bwino.
Community ndi Zochitika
Malo ogulitsira khofi apadera nthawi zambiri amagogomezera anthu ammudzi ndi zochitika, kupanga malo oitanira omwe makasitomala angagwirizane ndi chikondi chogawana khofi. Ambiri mwa malowa amakhala ndi zochitika, zokometsera ndi masemina kuti apititse patsogolo luso lamakasitomala. Kuyang'ana kumeneku pakuchitapo kanthu kwa anthu kumasiyana ndi kusakhazikika kwa malo ogulitsira khofi, zomwe zimapangitsa kuti malo ogulitsira khofi apadera azikhala okongola kwa ogula omwe akufuna kukhala okondedwa.
Malo ogulitsa khofi ndi khofi ayenera kusintha
Pamene mawonekedwe a khofi akukula, okazinga ndi khofi ayenera kusintha malinga ndi zosowa za ogula. Kutsika kwa Starbucks ndikudzutsa kwamakampani, kuwonetsa kufunikira kwaukadaulo, kukhazikika komanso chidziwitso chamakasitomala.
Kugula nyemba zapaderazi
Kuti apikisane nawo pa msika wapadera wa khofi, okazinga ayenera kuika patsogolo kupeza nyemba za khofi zapamwamba kwambiri. Izi zikuphatikizapo kumanga maubwenzi ndi alimi ndi ogulitsa omwe amagawana kudzipereka kuzinthu zokhazikika komanso zoyenera. Pogulitsa nyemba za khofi zabwinoko, okazinga amatha kupanga zosakaniza zapadera zomwe zimawonekera pamsika wodzaza ndi anthu ndikukopa ogula omwe akufuna kulipira kuti akhale abwino.
Ukadaulo wopangira moŵa mwatsopano
Kuphatikiza pa kupeza nyemba za khofi zapamwamba kwambiri, ogulitsa khofi ayeneranso kufufuza njira zatsopano zopangira moŵa kuti awonjezere kununkhira ndi kununkhira kwa zinthu zawo. Njira monga kuthira, kupangira moŵa wa siphon ndi mowa wozizira zimatha kupititsa patsogolo luso la khofi, kulola makasitomala kuyamikira kapu iliyonse. Kuphunzitsa ma baristas mu njirazi ndikofunikira, chifukwa ogwira ntchito odziwa amatha kupereka zidziwitso ndi malingaliro ofunikira kwa makasitomala.
Kupaka khofi wapamwamba kwambiri
Pamene ogula akukhala ozindikira kwambiri, kuwonetsera kwa khofi kumakhala kofunika kwambiri. Kupaka khofi wapamwamba kwambiri kumatha kuonjezera mtengo wa nyemba za khofi zapadera, zomwe zimapangitsa kuti zikhale zokopa kwa ogula. Mapangidwe oganiza bwino, zida zokhazikika komanso zolemba zodziwikiratu zimathandiza kuti makasitomala azikhala ndi malingaliro abwino omwe amalimbikitsa kugula mobwerezabwereza komanso kukhulupirika kwa mtundu.
Pangani chithunzi cholimba chamtundu
Pamsika womwe uli ndi mpikisano kwambiri, kupanga chithunzi champhamvu ndikofunikira kwa ogulitsa khofi ndi okazinga. Izi sizimangotanthauza kupanga chizindikiro chosaiwalika komanso kukongola, komanso kufotokozera cholinga chomveka bwino komanso zofunikira. Ogula akukopeka kwambiri ndi malonda omwe amagwirizana ndi zikhulupiriro zawo, kaya ndi choncho's kukhazikika, kutenga nawo mbali kwa anthu ammudzi kapena kudzipereka ku khalidwe. Polankhulana bwino nkhani yawo, mabizinesi a khofi amatha kukhala ndi makasitomala okhulupirika.
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Nthawi yotumiza: Oct-25-2024
