Mu myaka 10 iri imbere, umubare wiyongera buri mwaka wisoko ryibisimba bya Crew Grew
Nk'uko byatangajwe n'ikigo mpuzamahanga kigisha inama, ikawa y'ubukonje ku isi iteganijwe gukura muri miliyoni 60.43 ku ya 20,595 z'amadolari y'Amerika muri Amerika.
Kumenyera isoko ya kawa bikonje birakura cyane, hamwe na Amerika ya ruguru biteganijwe kuba isoko ryinshi ryibinyobwa biruhura. Iri terambere riyobowe nibintu bitandukanye, harimo gutangiza imiterere yibicuruzwa bishya hamwe ningofero za kawa no gukoresha imbaraga zimyaka igihumbi
Mu myaka yashize, habaye inzira igaragara ko ibirango bya kawa kugirango utangire imiterere yimiterere no kwagura imbaraga zabo muburyo butandukanye. Iyi moteri yibikorwa yagenewe gufata ibitekerezo byabaguzi bashaka uburyo bushya kandi bworoshye bwo kwishimira ibinyobwa bya kawa bakunda. Nkigisubizo, isoko rya Srew yakonje ryabonye kwaguka cyane, hamwe nurwego rwiteguye, rwiteguye, Espresso na Flavsos hamwe na Kawa ikawa biryoshye bikubita.
Kuzamuka kw'ikawa y'ubukonje bukonje birashobora kandi kwitirirwa guhindura ibyifuzo by'umuguzi, cyane cyane mu myaka igihumbi, bazwiho gukunda ikawa. Mugihe imbaraga zabo zikoreshwa zikomeje kwiyongera, ibihumbiri birimo gusaba Premium hamwe nibicuruzwa byihariye bya kawa, harimo ikawa yakonje. Iyi mibare ikunda ikawa ugereranije nibindi binyobwa bizagira uruhare runini mugutwara isoko yo gutwara isoko muri Amerika ya Ruguru.
Nk'uko ubushakashatsi ku isoko, Amerika ya Ruguru iteganijwe kuganza isoko ry'imbuga z'ibisimba ku isi hose, ibaruramari rya 49.17%.'s umwanya ukomeye nkisoko ryingenzi kuri kawa ikonje. Ihuriro ryibyifuzo byabaguzi, inganda Guhanga udushya no Gukosora ibicuruzwa.
Kimwe mu bintu by'ingenzi bitwara iterambere ry'amajyaruguru ya Brew Brew Amajyaruguru ni ubuzima bwo guhindura abaguzi. Nkuko abantu benshi bashakisha amahitamo ahuza gahunda zabo zihuze, ibyoroshye nisoko rya CLOW CLOW bikabe amahitamo ashimishije. Byongeye kandi, kuzamuka mu bagurisha ku buzima byatumye habaho ikawa y'ibyatsi bikonje, bikunze gufatwa nk'ubuzima bukabije bwa kawa gakondo ishyushye kubera uburyo bworoshye.
Byongeye kandi, ingaruka z'imbuga nkoranyambaga n'imbuga za digitale zagize uruhare runini mu gukundwa ikawa y'ubukonje mu baguzi. Ibirango bya kawa Koresha iyi nzira kugirango werekane ibikomoka ku bicuruzwa bikonje bya kawa bikonje, witabe abumva, hanyuma ukore buzz uzengurutse ibicuruzwa byabo biherutse. Iki gice cya Digital ntabwo cyongera ubumenyi bwumuguzi gusa ahubwo kinagira uruhare mu mikurire rusange yisoko mugucuruza ibicuruzwa no kurera.
Kugirango duhuze ikawa ishimishije yakozweho ibihano bikonje, byaguka cyane ibicuruzwa byabo portfolios kugirango ihuze nibyo abaguzi batandukanye. Ibi byatumye habaho akanya ko gukonjesha bikonje, nitro-yashizweguwe na Nitro, ndetse n'ubufatanye n'ibinyanyomoza no kubaho mu bikorwa byo kubaho mu mibereho idasanzwe. Mugutanga amahitamo menshi, ibirango bya kawa birashobora gufata ibitekerezo byamatsinda atandukanye na disiki akomeza gukura kumasoko.
Inganda zikomoka ku biribwa nazo zagize uruhare runini mu gutwara umwambaro w'isoko rya kawa ry'ubukonje. Cafes, Restaurants, hamwe n'amaduka yihariye ya kawa yakoze ibinyobwa bikonje kugirango uhaze abanywa ikawa bashidikanywaho. Byongeye kandi, kugaragara kwa kawa ibinyobwa bikonje hamwe no gushyiramo ibinyobwa bikonje bya brew kuri menu yibigo bimaze gukundwa nabyo byanagize uruhare mukwemera kwagutse.
Urebye imbere, ingufu z'amajyaruguru y'ubukonje y'amajyaruguru ikaraba ku murongo uhoraho, uyobowe n'abaguzi basaba, inganda zo guhanga udushya no gukurikira isoko. Isoko riteganijwe gukomeza guhinga nkuko ibirango bya kawa bikomeje gutangiza imiterere y'ibicuruzwa no kwagura kugashyira ku miyoboro itandukanye. Hamwe n'imbaraga ziyongera zo kumara ibihumbi n'ibyifuzo byabo bikomeye ku ikawa, cyane cyane ibinyobwa bikonje, Amerika y'Amajyaruguru izashimangira umwanya wacyo nk'isoko rikomeye muri iki gihe cy'ibinyobwa bivuka.
Ubu ni iterambere rishya ryinganda zipakira hamwe nikibazo gishya cyamasoko kumaduka ya kawa. Mugihe babona ibishyimbo bya kawa abatwara urukundo, bagomba kandi kubona utanga igihe kirekire cyo gupakira, yaba imifuka, ibikombe, cyangwa agasanduku. Ibi bisaba uwabikoze ashobora gutanga ibisubizo-bipakira.
Turi abakora inzobere mu gukora imifuka yo gupakira ikawa mumyaka 20. Twabaye umwe mu bakora imifuka nini ya kawa mu Bushinwa.
Dukoresha ubwiza buhebuje bwa Wipf kuva mu Busuwisi kugirango ikawa yawe ishya.
Twateje imbere imifuka yinshuti yibidukikije, nkimifuka yifumbire hamwe namashashi asubiramo, hamwe nibikoresho bya PCR byatangijwe.
Nibihugu byiza byo gusimbuza imifuka isanzwe ya pulasitike.
Kogereza kataloge yacu, nyamuneka ohereza ubwoko bwimifuka, ibikoresho, ingano nubwinshi ukeneye. Turashobora rero kugusubiza.
Igihe cyohereza: Kanama-30-2024
