Nigute Kawa ya Luckin yarenze Starbucks mubushinwa ikoresheje gupakira udushya ???
Ikawa y’ikawa y’Abashinwa Luckin Coffee yagurishije amaduka 10,000 mu Bushinwa mu mwaka ushize, irenga Starbucks nk’ikimenyetso kinini cy’ikawa mu gihugu nyuma yo kwaguka mu gihugu hose muri uyu mwaka.
Ikawa ya Luckin yashinzwe mu 2017, yinjira mu ikawa y'Ubushinwa kugira ngo ihangane na Starbucks binyuze mu guhitamo ikawa ihendutse no gutumiza telefone.Ubushinwa ni Starbucks'isoko rya kabiri rinini nyuma ya Amerika
Kwaguka gukabije
Mu gihembwe cyarangiye ku ya 30 Kamena, Ikawa ya Luckin yafunguye amaduka mashya 1.485, ugereranije amaduka mashya 16.5 buri munsi.Nk’uko iyi sosiyete ibitangaza, mu maduka 10.829 yo mu Bushinwa, 7.181 yikorera ku giti cye naho 3,648 ni amaduka y’ubufatanye.'s Inyandikomvugo.
Uruganda rwa kawa mu Bushinwa rwaguye muri Singapuru muri Werurwe mu rwego mpuzamahanga rwa mbere kandi rumaze gufungura amaduka 14 muri leta y’umujyi kugeza ubu, nk'uko byagenzuwe na CNBC.
Luckin yashoboye kwaguka byihuse kubera imikorere yayo-ikubiyemo amaduka yikorera wenyine hamwe na francises.
Hagati aho, Starbucks'amaduka ku isi yose ni ay'isosiyete kandi urunani rw'ikawa rwo muri Amerika ntirukora ibikorwa nk'uko urubuga rwarwo rubitangaza.Ahubwo, igurisha impushya zo gukora.
Franchising ifungura iterambere ryihuse cyane kuko utabikora't tugomba gushyira ayo mafaranga.Bitabaye ibyo, uzahora ugarukira kumikurire.
Kwiyambaza isoko rusange
Luckin na Starbucks bafite ingamba zitandukanye zo kugena ibiciro.
Igikombe cya kawa i Luckin igura amafaranga 10 kugeza kuri 20, cyangwa hafi $ 1.40 kugeza $ 2.75.Ibyo's kuko Luckin itanga kugabanuka kuremereye kandi itanga.Hagati aho, igikombe cya kawa ivuye muri Starbucks igurwa amafaranga 30 cyangwa arenga-ibyo'byibuze $ 4.10.
Luckin yabonye isoko rusange.Igiciro cyubwenge, kimaze gutandukana na Starbucks.Ubwiza bufite ireme ,.'s biracyari byiza, ugereranije nibyinshi mubirangantego byo hasi.
Vuba aha, iyi sosiyete yatangije ikinyobwa gishya hamwe na Kweichow Moutai, uruganda rukora inzoga mu Bushinwa ruzwi cyane“baijiu”cyangwa inzoga zera zikoze mu ngano z'umuceri.
Luckin yavuze ko yagurishije miliyoni 5.42 za Moutai lattes zatewe n'inzoga ku munsi wa mbere yatangijwe.
Ibindi byamamare hamwe nisoko ryubushinwa harimo isukari yumukara boba latte, hamwe na foromaje ya latine na coconut latte.
Ikawa ya Luckin yagize uruhare runini mu kuzamura isoko rya kawa mu Bushinwa mu kumenyekanisha ibicuruzwa bikwiranye n’umukiriya w’Ubushinwa.
Mu myaka yashize, umuco wa kawa mu Bushinwa wateye imbere byihuse, kandi urubyiruko rwinshi rwatangiye gukunda ikawa ikorerwa mu rugo.Iyi myumvire yatumye abantu benshi basabwa ibishyimbo bya kawa nziza cyane, bituma ikawa ya Luckin na Starbucks itangiza imifuka yihariye ya kawa y'ibishyimbo bya kawa kugirango abakiriya bahitemo kandi bubake ibirango byabo.Muri icyo gihe, gupakira biragenda biba ingenzi mu nganda zikawa.Gupakira ikawa yateguwe neza ntabwo byongera kumenyekanisha ibicuruzwa gusa ahubwo binagira uruhare runini mukubaka kumenyekanisha ibicuruzwa.
Ikawa ya Luckin'kuzamuka byihuse ku isoko rya kawa mu Bushinwa biratangaje.Uburyo bushya bw'isosiyete mu gupakira bwagize uruhare runini mu gutsinda, bituma burenga igihangange Starbucks kimaze igihe kinini.Mugusobanukirwa n'akamaro ko gupakira mu nganda za kawa, Ikawa ya Luckin ibasha gutandukanya neza no gukurura abakiriya.
Kimwe mu bintu by'ingenzi muri Kawa ya Luckin'Intsinzi mubushinwa nuburyo bukoreshwa muburyo bwo gupakira kugirango bamenyekanishe ibicuruzwa.Ipaki yikawa yisosiyete ntabwo ishimishije gusa ahubwo inatanga ubuziranenge kandi buhanitse.Gukoresha ibikoresho byujuje ubuziranenge, ibishushanyo mbonera no kwitondera amakuru arambuye byafashije Luckin Coffee umwanya wacyo nk'ikirango kigezweho cyerekana imyambarire ya rubanda rugufi.
Usibye kuzamura imenyekanisha ry'ikirango, Ikawa ya Luckin inakoresha ibipaki kugirango yubake ibicuruzwa.Igishushanyo cyihariye cyo gupakira isosiyete, kirimo ikirango cyacyo nibirango, bifasha kongera ubumenyi no kumenyekanisha abaguzi.Binyuze mu gupakira neza, Ikawa ya Luckin itanga neza ishusho yikiranga nindangagaciro, bigashyiraho imbaraga zikomeye kumasoko yikawa ihiganwa cyane.
Byongeye kandi, Kawa ya Luckin's udushya two gupakira dufasha ikirango gukora uburambe budasanzwe kandi butazibagirana kubakiriya.Isosiyete yashyizemo ibintu bikorana kandi bikurura ibintu mubipfunyika, nka code ya QR itanga ibintu byihariye cyangwa amakuru yamamaza.Muguhuza ikoranabuhanga no kuvuga inkuru mubipfunyika, Ikawa ya Luckin yakoze neza cyane uburambe kandi bwihariye kubakiriya, yitandukanya nibirango bya kawa gakondo.
Ibinyuranye na byo, Starbucks, nubwo umuyobozi w’isi yose mu nganda z’ikawa, ahura n’ingorabahizi mu guhuza ingamba zayo zo gupakira hamwe n’imihindagurikire y’abaguzi b’Abashinwa.Uburyo gakondo bw'isosiyete mu gupakira, burangwa no gushyira umukono ku cyatsi kibisi n'ibishushanyo mbonera bya kera, byahanganye n'ikibazo cyo guhindura uburyohe bw'urubyiruko rwo mu Bushinwa.Kubera iyo mpamvu, Starbucks yatwikiriwe na Kawa ya Luckin, yakoresheje neza imbaraga zo gupakira ibintu bishya kugirango ihuze nigisekuru gishya cyabakunda ikawa.
Ikawa ya Luckin'Intsinzi mu kurenga Starbucks mu Bushinwa yerekana akamaro ko gupakira mu nganda za kawa.Mugihe urubyiruko rwinshi rutangiye guteka ikawa murugo no gushaka ibishyimbo bya kawa bihebuje, uruhare rwo gupakira muguhindura imyumvire no gutwara abaguzi rugenda ruba ingenzi.Ibicuruzwa byerekana ingaruka zo gupakira no guhuza ingamba zabyo muguhindura ibyo abaguzi bahagaze kugirango babone inyungu zo guhatanira isoko rya kawa ifite imbaraga.
Kujya imbere, ingaruka zo gupakira ku ntsinzi ya kawa ziteganijwe gukomeza kwiyongera.Mugihe icyifuzo cya kawa yujuje ubuziranenge gikomeje kwiyongera, gupakira bizakomeza kuba igikoresho cyingenzi kubirango bitandukanya, kumenyekanisha indangagaciro zabo kandi bigasigara bitangaje kubakoresha.Mugukoresha uburyo bushya bwo gupakira ibintu byumvikanisha ibyifuzo byabakiri bato, ibirango bya kawa birashobora gukomeza gutera imbere no gukomera kumasoko yubushinwa agenda atera imbere.
Muri rusange, Ikawa ya Luckin yarenze Starbucks kugirango ifate umwanya wa mbere ku isoko rya kawa mu Bushinwa, tubikesha uburyo yakoresheje ingamba zo gupakira ibintu bishya.Mu gukoresha ibipfunyika kugirango uzamure kumenyekanisha ibicuruzwa, kubaka ubumenyi no gushyiraho uburambe budasanzwe bwabakiriya, Kawa ya Luckin yatsindiye neza ubudahemuka n’abaguzi b’abashinwa.Mu gihe uruganda rwa kawa rukomeje gutera imbere, akamaro ko gupakira mu kwerekana ibicuruzwa byagezweho no kwishora mu bikorwa by’abaguzi ntibishobora kuvugwa, bityo bikaba ikintu cy’ingenzi ku bicuruzwa bigomba kwitabwaho mu gihe gikurikirana ubuyobozi bw’isoko.
Turi uruganda ruzobereye mu gukora imifuka ipakira ikawa mu myaka irenga 20.Twabaye umwe mubakora ikawa nini mu Bushinwa.
Dukoresha indangagaciro nziza za WIPF ziva mu Busuwisi kugirango ikawa yawe igume nshya.
Twateje imbere imifuka yangiza ibidukikije, nk'imifuka ifumbire mvaruganda hamwe n’imifuka ishobora gukoreshwa, hamwe nibikoresho bya PCR bigezweho.
Nuburyo bwiza bwo gusimbuza imifuka isanzwe ya plastike.
Kumugereka kuri catalog yacu, nyamuneka twohereze ubwoko bwimifuka, ibikoresho, ingano nubunini ukeneye.Turashobora rero kugusubiramo.
Igihe cyo kohereza: Werurwe-28-2024
