Ikawa ya gakondo yarenze inyenyeri mubushinwa binyuze mu gupakira udushya ???
Ikawa ry'Abashinwa Amahirwe ya kawa yakubise amaduka 10,000 mu Bushinwa mu mwaka ushize, urenze inyenyeri kuko ikirango kinini cya kawa mu gihugu nyuma yo kwaguka mu gihugu hose.
Yashinze muri 2017, Amahirwe ya kawa yatunganijwe kuri kawa yo mu Bushinwa kugirango ahangane na Starbucks binyuze mumahitamo ya kawa ahendutse hamwe no gutumiza mobile. Ubushinwa ni inyenyeri'Isoko rya kabiri rinini nyuma ya Amerika
Kwaguka gukabije
Muri kimwe cya kane kirangiye ku ya 30 Kamena, Ikawa Amahirwe yafunguye amaduka mashya 1,485, agereranya 16.5 amaduka mashya buri munsi. Mububiko bwa 10,829 mu Bushinwa, 7,181 ari ubwabo ubwabo na 3,648 ni ububiko bwubufatanye, nk'uko isosiyete ikora's imbifatiro.
CNBC igenzura CNBC ivuga ko Singapuru w'Ubushinwa yaguye kuri Singapore muri Werurwe mu buryo mpuzamahanga bwa mbere kandi bwafunguye amaduka 14 mu mujyi kugeza ubu.
Amahirwe yashoboye kwagura vuba kubera icyitegererezo cyayo-ikubiyemo amaduka na franchise.
Hagati aho, Starbucks'Amaduka kwisi yose ni abayifite isosiyete-ikawa rya kawa y'Abanyamerika ntabwo ari ibikorwa byayo, nk'uko bigaragara kurubuga rwarwo. Ahubwo, igurisha impushya zo gukora.
Kurerekana uburyo bwo gukura byihuse kuko udakora'T igomba gushyira ayo mafaranga. Bitabaye ibyo, uzahora ugarukira kubera gukura.
Ubujurire rusange
Amahirwe na Starbucks bafite ingamba zitandukanye.
Igikombe cya kawa kuva kumahirwe igura 10 kugeza 20 yuan, cyangwa hafi $ 1.40 kugeza $ 2.75. Ibyo's kuko amahirwe atanga ibice biremereye kandi bitanga. Hagati aho, igikombe cy'ikawa kuva Starbucks agurishwa kuri 30 yuan cyangwa arenga-ibyo's byibuze $ 4.10.
Amahirwe yasanze ubujurire rusange. Igiciro cyubwenge, bimaze gutandukanywa na starbucks. Ubuziranenge bwubwenge, ni's Biracyaza neza, ugereranije nibintu byinshi byanyuma.
Vuba aha, isosiyete yatangije ibinyobwa bishya hamwe na muchow moutai, abakora inzoga zo mu Bushinwa bamenyekanye kuberako"Baijiu"cyangwa inzoga yera ikozwe mu binyabuzimari.
Amahirwe yavuze ko yagurishije miliyoni 5.42 za moutai - yaguye muri firime kumunsi wambere utangijwe.
Izindi zashyizwe hamwe nisoko ryubushinwa zirimo isukari yumukara Laba latte, kimwe na foromaje latete na coconut latte.
Ikawa ikorana ryagize uruhare runini mu kurushaho ku isoko rya kawa mu Bushinwa no kumenyekanisha ibicuruzwa byakwira mu bushinwa.
Mu myaka yashize, umuco wa kawa wa kawa w'Ubushinwa wateye imbere byihuse, kandi umubare munini wurubyiruko rwatangiye gukunda ikawa ya Homemade. Iyi nzira yatumye habaho kwiyongera kubishyiriraho ibishyimbo byiza bya kawa, bigatuma hafasa ya kawa nyinshi na Starbucks kugirango batangire imifuka yigenga yigenga yibishyimbo kugirango abakiriya bahitemo kandi bubake ibirango byabo. Mugihe kimwe, gupakira bigenda birushaho kuba ingenzi munganda za kawa. Ikawa yateguwe neza ntabwo yongereye kumenyekana gusa ahubwo igira uruhare runini mu kubaka ibiranga.
Ikawa'S Raged yazamutse ku isoko rya kawa rya kawa iratangaje. Uburyo bushya bwo gupakira bwarapakiye bwabaye ibikoresho byatsinze, bituma binyura hejuru ya starbuck ndende. Mugusobanukirwa akamaro ko gupakira munganda za kawa, Ikawa Amahirwe arashobora gutandukanya neza no gufata abaguzi ibitekerezo.
Kimwe mu bintu by'ingenzi muri kawa'S Intsinzi mu Bushinwa ni ugukoresha ingamba zayo zo gupakira kumenyekana. Ikawa yisosiyete ntabwo ishimishije gusa ahubwo ituma tuvunitse ubuziranenge nubuhanga. Gukoresha ibikoresho byiza cyane, ibishushanyo mbonera no kwitondera birambuye byafashije kugaruka kumanoneramubiri ubwabyo nkimyambarire igezweho yumvikana nibisabwa nimbaga nyamwinshi.
Usibye kuzamura ibiranga, kawa gakondo ikoresha kandi gupakira kubaka ibiranga. Igishushanyo mbonera cyisosiyete cyishyuwe, kirimo ikirango cyacyo nikintu cyakira, gifasha kongera ubumenyi no kumenyekana. Binyuze mu gupakira witonze, Ikawa Amahirwe yerekana ishusho nindangagaciro zayo, gushiraho ingaruka zikomeye mumasoko ya kawa cyane.
Byongeye kandi, Amahirwe ya Kawa'S Udupakira uduce dukora Ikirango kugirango ukore ibintu bidasanzwe kandi bitazibagirana. Isosiyete yinjije ibintu byangiza hamwe nibiranga ibintu mubipfunyika byayo, nka QR code itanga ibikubiyemo bidasanzwe cyangwa amakuru yamamaza. Muguhuza ikoranabuhanga no kuvuga inkuru mubipfunyika byayo, ikawa yamahirwe yashyizeho uburambe bwo kwibikwa kandi bwihariye kubakiriya, bwihitiramo ibirango bya kawa gakoko.
Ibinyuranye, starbucks, nubwo umuyobozi wisi yose mu nganda za kawa, ahura nibibazo muguhuza ingamba zayo zo gupakiramo ibyifuzo byabaguzi ba abaguzi b'Abashinwa. Uburyo bwisosiyete gakondo bwo gupakira, kurangwa no gusinya ibisinyira icyatsi kibisi n'ibishushanyo bya kera, byanze bivuguruzanya nuburyo bwo guhindura ubuto bw'Ubushinwa. Nkigisubizo, Starbucks yatwikiriye ikawa, yakoresheje neza imbaraga zo gupakira udushya kugirango uhuze nibisekuru bishya byabakunda ikawa.
Ikawa'S Intsinzi mukureshya Starbucks mu Bushinwa yerekana akamaro ko gupakira mu nganda za kawa. Nkuko urubyiruko rwinshi rutangira guteka ikawa no gushaka ibishyimbo bya Ferium, Uruhare rwo gupakira ibirango bikubiyemo no gutwara ibinyabiziga bitera imbaraga. Ibicuruzwa bimenya ingaruka zo gupakira no guhuza ingamba zabo zo guhindura ibyifuzo byabaguzi bihagaze kugirango ubone inyungu zo guhatanira ku isoko rya kawa rifite agaciro.
Gujya imbere, ingaruka zo gupakira intsinzi yibiranga kawa biteganijwe gukomeza gukura. Nkibisabwa uburambe bwikawa bwo hejuru bukomeje kwiyongera, gupakira bizakomeza kwigishwa urufunguzo rwo gutandukana kugirango batandukane, vuga indangagaciro zayo kandi usige ibitekerezo birambye ku baguzi. Mugukurikiza ingamba zipanga zigenda zinyuramo nibyo ibisekuruza byabato, ibirango bya kawa birashobora kugera ku mikurire no gukora ku isoko ry'abashinwa.
Byose muri byose, Amahirwe ya Kawa Kurenza Starbucks kugirango ufate umwanya wambere mwisoko rya kawa yaka ikawa ryubushinwa, urakoze kubijyanye no gukoresha ingamba zayo zo gupakira udushya. Mugupakira ibipfunyika kugirango bimenyekane kubyumvikane, kubaka kandi bikemure uburambe budasanzwe bwabakiriya, ikawa Amahirwe yafashe ibitekerezo nubudahemuka bwabaguzi b'Abashinwa. Mugihe inganda za kawa zikomeje guhinduka, akamaro ko gupakira mu rugamba rwo gutsinda no kwishora mu maguzi ntibishobora gukabya, bigatuma ari ikintu cy'ingenzi mu bicuruzwa bikurikirana mugihe ukurikirana ubuyobozi bw'isoko.
Turi abakora inzobere mu gukora imifuka yo gupakira ikawa mumyaka 20. Twabaye umwe mu bakora imifuka nini ya kawa mu Bushinwa.
Dukoresha ubwiza buhebuje bwa Wipf kuva mu Busuwisi kugirango ikawa yawe ishya.
Twateje imbere imifuka yinshuti yibidukikije, nkimifuka yifumbire hamwe namashashi asubiramo, hamwe nibikoresho bya PCR byatangijwe.
Nibihugu byiza byo gusimbuza imifuka isanzwe ya pulasitike.
Kogereza kataloge yacu, nyamuneka ohereza ubwoko bwimifuka, ibikoresho, ingano nubwinshi ukeneye. Turashobora rero kugusubiza.
Igihe cya nyuma: Werurwe-28-2024
