Hombofi kofi yakapfuura Starbucks kuChina kuburikidza neKuvhiringidza kurongedza ???
Chinese Kofi Giant Luckin kofi yakarova zviuru gumi muChina muGore rapfuura, kusuwa Starbucks seChinakarava kofi tambo munyika inotevera kukurumidza nyika gore rino.
Yakatangwa muna 2017, rombo rakanaka kuputika pane iyo Chinese coffee yekunetseka Starbucks kuburikidza neyekukwana kofi sarudzo uye mbozhanyire mbozha. China inonzi Starbucks'yechipiri-yakakura musika mushure meUS
Kuwedzera kwekuwedzera
Mukota yakapera June 30, Luckin kofi yakavhurwa 1,485 Zvitsva zvitoro, zvinofadza 16.5 zvitoro zvitsva zuva nezuva. Yezvitoro zvegumi nemakumi mapfumbamwe nemashanu muChina, 7,181 vanozvishandira uye 3,64 vane zvitoro zvezvitoro, maererano nekambani'madhiri emari.
Iyo Chinese yeKofi kaini yakawedzera kuSingapore munaKurume muFarn mune yayo yekutanga International Faray uye yakavhurwa zvitoro gumi nemana muguta-nyika kusvika zvino, maererano neCNBC.
Luckin akakwanisa kuwedzera nekukurumidza nekuda kwekushanda kwayo modhi-iyo inosanganisira kuzvitorera zvigaro uye franchises.
Zvichakadaro, Starbucks'Zvitoro zvepasi rese ndezvekuti kambani- Panzvimbo iyoyo, inotengesa marezenisi kushanda.
Frainising Unlocks Kukura Kwazvo Kukura Kwazvo nekuti iwe haudi't vanofanirwa kuisa iyo huwandu hweguta. Zvikasadaro iwe uchagara uchikosha kubva mukukura.
Masikati Misa Kukwirira
Luckin uye Starbucks vane akasiyana mitengo mitengo.
Kapu yekofi kubva kune luckin inodhura gumi kusvika makumi maviri yuan, kana anenge $ 1.40 kusvika $ 2,75. Izvo's nekuti rombo rakanaka rinopa zvinorema zvibodzwa uye zvinopihwa. Zvichakadaro, kapu yekofi kubva kuStarbucks inotengwa ne30 yuan kana zvimwe-izvo's kanokwana $ 4,10.
Luckin yakawana misa misa musika kukwirira. Mutengo wakachenjera, hwatove hwakasiyana kubva ku Starbucks. Mhando yekuchenjera, iyo's ichiri nani, ichienzaniswa nevakawanda veiyo yakaderera magumo emhando.
Nguva pfupi yadarika, kambani yakatanga chinwiwa chitsva neKweichow Moutai, doro reChinese Gret Funity Yayo"Baijiu"kana chena doro rakagadzirwa kubva pamapiritsi emapunga.
Luckin akataura kuti yakatengera 5.42 miriyoni Moutai doro-rakapetwa pamasenduru pazuva rekutanga rekutanga.
Vamwe vanorovera manhamba neyechiChinese musika unosanganisira brown shuwa boba latte, pamwe ne cheki latte uye coconut latte.
Luckin kofi yaita basa rakakosha mukudzvanya iyo kofi musika muChina nekuunza zvigadzirwa izvo zvaizokonzeresa mutengi weChinese.
Mumakore achangopfuura, tsika yekofi yeChina yakurisa nekukurumidza, uye nhamba huru yevana vechidiki yatotanga kuda kofi yemahara. Maitiro aya akatungamira pakuvhiya kwekoko yemhando yepamusoro, achikurudzira maviri rombo rakanaka uye Starbucks kuti vazivise mabhegi ekopi ekofi Panguva imwecheteyo, kurongedza kuri kuwedzera kukosha muindasitiri yekofi. Akanyatsogadzirwa kofi kurongedza kwete kungowedzera kuzivikanwa kweBrand
Luckin kofi'S rakurumidza kusimuka mumusika wekofi yeChinese kunoshamisa. Maitiro ekambani esventi ekurongedza ave achirongwa mukubudirira kwayo, achibvumira kuti ipfuure huro refu-refu starbucks. Nokunzwisisa kukosha kwekutemerwa mukofi yekodhi, rombo rakanaka kofi inokwanisa kushanda nesimba uye kubata vatengi vanotariswa.
Chimwe chezvinhu zvakakosha mune rombo rakanaka kofi'S Budyire muChina ndiko kushandisa kwayo kwekutora kwekutarisa kwekuwedzera kwerudzi rwekuwedzera. Iyo kofi yekomboni yekomboni haina kungooneka chete asi zvakare inopa pfungwa yemhando uye yekutsvuka. Kushandiswa kwezvinhu zvakakwirira-zvemhando yepamusoro, zvigadziko zvemhando yepamusoro uye kutarisisa kune zvakadzama zvakabatsira luckin nzvimbo pachiso pachayo seyazvino mafashoni mhando inoenderana nezvinodiwa zveboka diki.
Pamusoro pekuwedzera kusimudzira brand ziviso, kofi yekofi zvakare inoshandisawo kurongedza kuvaka ruzivo rwekuziva. Iyo yekambani yakasarudzika pakugadzira dhizaini, ine logo yekodhi uye mhando, inobatsira kuwedzera vatengi kuziva uye kuzivikanwa. Kuburikidza nekunyatsorongedza kurongedza, rombo rakanaka rekodhi rinobudirira mufananidzo wayo uye tsika, kumisikidza simba rakasimba mumusika wemakwikwi akakwikwidza kwazvo.
Pamusoro pezvo, rombo rakanaka'svavha inokanganisa inogonesa iyo mhando kugadzira yakasarudzika uye isingakanganwiki yevatengi ruzivo. Iyo kambani yakabatanidza zvinhu zvinowirirana uye kuita zvinhu mumatanho ayo, akadai seQR macode anopa ega ega mamiriro ezvinhu kana ruzivo rwekusimudzira. Nekubatanidza tekinoroji uye nyaya yekuputika mune yayo yekukanda, rombo rakanaka rakagadzira zvakawedzera kunyudza uye vakasarudzika ruzivo rwevatengi, vachiriritira kunze kubva kune tsika yekofi yekofi.
Mukupesana, Starbucks, kunyangwe mutungamiri wenyika yepasi rose muindasitiri yekodhi, anotarisana nematambudziko ekuchinjisa marongero ayo ekutonga kwekuchinja kwevatengi veChinese. Maitiro ekambani echinyakare ekurongedza, anoratidzwa neyechinongedza girini girini uye madhiri ezvinyorwa, akatambudzika kuti ayananisi nekuchinja kwehudiki hweChina. Nekuda kweizvozvo, Starbucks yakafukidzwa nehombodo yekofi, iyo inoyamwisa simba rekusimudzira kwekubatanidza nekubatana nechizvarwa chitsva chevanoda kofi.
Luckin kofi'Kubudirira mukuwedzera Starbucks muChina kunoratidza kukosha kuri kuwedzera kwekutakura muindasitiri yekodhi. Sezvinonyanya kufambidzana nevechidiki vanotanga kofi kumba uye vatsvage premium kofi bhinzi, iro basa rekutakura mukugadzira maruva ekuona uye kutungamira kwevatengi vanowedzera kukosha. Brands anoziva kukanganiswa kwekutakura uye shandura nzira yavo yekuchinja zvavanofarira zvekushandisa kuti uwane mukana wekukwikwidza mumusika wekofi.
Kuenda kumberi, pesvedzero yekurongedza pakubudirira kwekofi mabhesi inotarisirwa kuramba uchikura. Sezvaunoda kudiwa kwehuwandu hwemhando yepamusoro okukura, kurongedza kucharamba kuri chishandiso chakakosha kuti zvibwe kuti uzvisiyane, kutaurirana zvavanokoshesa uye kusiya pfungwa isingaperi pane vatengi. Nekutora marongero ekutora ekutora anoenderana nezvinodiwa nezvemazera madiki, mabhendi ekofi anogona kuzadzisa kukura uye kukosha kweshanduko yeChina.
Zvese zviri muzvikamu zvese, rombo rakanaka Nekusimudzira kurongedza kuti uwedzere kucherechedzwa Sezvo iyo kofi indasitiri inoenderera mberi ichishanduka, kukosha kwekuputika mukuvandudza budiriro uye kubatana kwevatengi hakugone kuve nyore, kuiita chinhu chakakosha kuti utarise paunotevera hutungamiri hwemusika.
Isu tiri mugadziri nyanzvi yekugadzira mukugadzira iyo kofi kurongedza mabhegi kwemakore anopfuura makumi maviri. Isu tave rimwe rezvakakura bhegi bhegi reBhegi muChina.
Isu tinoshandisa iyo yakanakisa mhando wipf mavhavha kubva kuSwiss kuchengetedza kofi yako nyowani.
Isu takagadzira iyo eco-hushamwari mabhegi, senge mabhegi anoshamisa uye mabhegi anodzokorora, uye iyo yazvino yakaunzwa PCR zvinhu.
Ndidzo sarudzo dzakanakisa dzekutsiva mabhegi epurasitiki epurasitiki.
Yakabatanidzwa natatu yedu, ndapota titumire isu bhegi mhando, zvinhu, saizi uye huwandu hwaunoda. Saka tinogona kukubvunza.
Kutumira Nguva: Mar-28-2024
