Ukusuka kwizinto zokupakisha ukuya kuyilo lwenkangeleko, ungadlala njani ngokupakisha ikofu?
Ishishini lekofu libonise ukukhula okunamandla kwihlabathi jikelele. Kuqikelelwa ukuba ngo-2024, imarike yekofu yehlabathi iya kudlula i-US$134.25 yebhiliyoni. Kuyaphawuleka ukuba nangona iti ithathe indawo yekofu kwezinye iindawo zehlabathi, ikofu isagcina ukuthandwa kwayo kwiimarike ezithile ezifana neUnited States. Idatha yamva nje ibonisa ukuba ukuya kuthi ga kwi-65% yabantu abadala bakhetha ukusela ikofu yonke imihla.
Imarike ekhulayo iqhutywa zizinto ezininzi. Okokuqala, abantu abaninzi ngakumbi bakhetha ukutya ikofu ngaphandle, nto leyo ngokungathandabuzekiyo ibonelela ngokukhula kwemarike. Okwesibini, ngenkqubo ekhawulezayo yokufudukela ezidolophini kwihlabathi liphela, imfuno yokusetyenziswa kwekofu nayo iyakhula. Ukongeza, uphuhliso olukhawulezayo lwe-e-commerce luye lwabonelela ngeendlela ezintsha zokuthengisa ikofu.
Ngokukhula komvuzo olahlwayo, amandla okuthenga abathengi aphuculwe, nto leyo eye yanyusa iimfuno zabo kumgangatho wekofu. Imfuno yekofu ye-boutique iyakhula, kwaye ukusetyenziswa kwekofu eluhlaza kuyaqhubeka nokukhula. Ezi zinto ziye zakhuthaza ngokudibeneyo ukuchuma kwemarike yekofu yehlabathi.
Njengoko ezi ntlobo zintlanu zekofu zithandwa kakhulu: I-Espresso, i-Cold Coffee, i-Cold Foam, i-Protein Coffee, i-Food Latte, imfuno yokupakisha ikofu nayo iyanda.
IiNdlela zoLwakhiwo kwiPakethe yeKofu
Ukumisela izinto zokupakisha ikofu ngumsebenzi onzima, obangela umngeni kubashicileli ngenxa yeemfuno zemveliso zokutsha kunye nokuba sesichengeni sekofu kwizinto zangaphandle zokusingqongileyo.
Phakathi kwazo, ukupakishwa okukulungeleyo kwe-e-commerce kuyanda: abatshisi kufuneka baqwalasele ukuba ukupakishwa kunokumelana nokuhanjiswa kweposi kunye nekhuriya. Ukongeza, eUnited States, imilo yebhegi yekofu isenokufuneka ihambelane nobukhulu bebhokisi yeposi.
Buyela kwi-packaging yamaphepha: Njengoko iplastiki iba yinto ekhethiweyo yokupakisha, ukubuyiswa kwepakethe yephepha kuyaqhubeka. Imfuno yephepha le-kraft kunye nephepha lerayisi lokupakisha liya lisanda kancinci. Kulo nyaka uphelileyo, ishishini lehlabathi lephepha le-kraft ligqithise kwi-17 yeebhiliyoni zeedola ngenxa yokwanda kwesidingo sezinto zokupakisha ezizinzileyo nezinokuphinda zisetyenziswe. Namhlanje, ulwazi lokusingqongileyo alukho umkhwa, kodwa luyimfuneko.
Iibhegi zekofu ezizinzileyo, ezibandakanya ukusetyenzwa kwakhona, i-biodegradable kunye ne-compostable, ngokungathandabuzekiyo ziya kuba neenketho ezininzi kulo nyaka. Ingqwalasela ephezulu kwiipakethe ezichasene ne-counterfeiting: Abathengi bahlawula ingqalelo ngakumbi nangakumbi kwimvelaphi yekofu ekhethekileyo kunye nokuba ukuthenga kwabo kunenzuzo kumlimi. Ukuzinza kube yinto ebalulekileyo kumgangatho wekofu. Ukuxhasa ubomi behlabathi'I-25 yezigidi zamafama ekofu, imboni kufuneka ihlangane ukuze ikhuthaze amanyathelo azinzileyo kunye nokukhuthaza imveliso yekofu yokuziphatha.
Ukuphelisa imihla yokuphelelwa lixesha: Inkunkuma yokutya iye yaba yingxaki yehlabathi jikelele, iingcali ziqikelela ukuba ixabisa i-17 yezigidi zezigidi zeerandi ngonyaka. Ukunciphisa inani lenkunkuma ethunyelwa kwiindawo zokulahla inkunkuma, abatshisi bahlola iindlela zokwandisa ikofu'obona bomi beshelufu. Ekubeni ikofu ikwishelufu-zinzile ngakumbi kunezinye izinto ezibolayo kwaye incasa yayo iyaphela ngokuhamba kwexesha, abaqhotsi basebenzisa imihla eyosiweyo kunye neekhowudi zokuphendula ngokukhawuleza njengezisombululo ezisebenzayo zokunxibelelana neempawu zemveliso eziphambili zekofu, kubandakanywa xa yosiwe.
Kulo nyaka, siye saqwalasela ukupakishwa kweendlela zokupakisha ezinemibala engqindilili, imifanekiso yamehlo, uyilo oluncinci, kunye neefonti ze-retro ezilawula uninzi lwamacandelo. Ikofu ayinjalo. Nazi iinkcazo ezimbalwa zeendlela kunye nemizekelo yesicelo sabo kwipakethe yekofu:
1. Sebenzisa iifonti/iimilo ezingqindilili
Uyilo lokuchwetheza lusesichengeni. Iintlobo ngeentlobo zemibala, iipateni, kunye nezinto ezibonakala zinganxulumananga ngandlel’ ithile zisebenza kunye zenza lo mmandla. I-Dark Matter Coffee, i-roaster ese-Chicago, ayinakho kuphela ubukho obuqinileyo, kodwa kunye neqela labalandeli abanomsindo. Njengoko kugxininiswe nguBon Appetit, i-Dark Matter Coffee isoloko iphambi kwegophe, inomsebenzi wobugcisa omibalabala. Kuba bekholelwa ukuba "ukupakishwa kwekofu kunokuba yinto ekruqulayo," bathumele ngokukodwa amagcisa aseChicago ukuba ayile ukupakisha kwaye akhuphe uhlobo olulinganiselweyo lwekofu olunobugcisa rhoqo ngenyanga.
2. Ubuncinci
Lo mkhwa unokubonwa kuzo zonke iintlobo zeemveliso, ukusuka kwi-perfume ukuya kwimveliso yobisi, kwi-candy kunye ne-snacks, ukuya kwikhofi. Uyilo lokupakisha oluncinci luyindlela entle yokunxibelelana ngcono nabathengi kushishino lokuthengisa. Ime ngaphandle kwishelufu kwaye ichaze ngokulula "oku mgangatho."
3. I-Retro Avant-garde
Intetho ethi "Yonke into ebikade indala intsha kwakhona ..." idale "i60s idibana ne-90s", ukusuka kwiifonti eziphefumlelweyo zeNirvana ukuya kuyilo olujongeka ngqo ukusuka eHaight-Ashbury, umoya welitye okhaliphileyo ubuyile. Umzekelo: Abatshisi beSquare One. Ukupakishwa kwazo kuyacingelwa, kukhaphukhaphu, kwaye ipakethe nganye inomfanekiso ocacileyo weengcamango zeentaka.
4. Uyilo lwekhowudi yeQR
Iikhowudi ze-QR zinokuphendula ngokukhawuleza, zivumela iibrendi ukuba zikhokele abathengi kwihlabathi labo. Ingabonisa abathengi indlela yokusebenzisa imveliso ngeyona ndlela ilungileyo, ngelixa iphinda iphonononge amajelo eendaba ezentlalo. Iikhowudi ze-QR zinokuzisa abathengi kumxholo wevidiyo okanye oopopayi ngendlela entsha, ukwaphula imida yolwazi olude. Ukongeza, iikhowudi ze-QR zikwanika iinkampani zekofu indawo yoyilo ngakumbi kwipakethe, kwaye akusafuneki ukuba zichaze iinkcukacha zemveliso kakhulu.
Hayi ikofu kuphela, izinto zokupakisha ezikumgangatho ophezulu zinokunceda ukuveliswa koyilo lokupakisha, kunye noyilo oluhle lunokubonisa ngcono uphawu phambi koluntu. Ezi zimbini ziyancedisana kwaye ngokudibeneyo zidale ithemba lophuhliso olubanzi lweempawu kunye neemveliso.
Singabavelisi abakhethekileyo ekuveliseni iibhegi zokupakisha zekofu ngaphezulu kweminyaka engama-20. Siye saba ngomnye wabenzi bebhegi enkulu yekofu eTshayina.
Sisebenzisa iivalvu ze-WIPF ezisemgangathweni ezisuka eSwitzerland ukugcina ikofu yakho intsha.
Siphuhlise iibhegi ezilungele ukuphilisana kwendalo, ezifana neebhegi ezivundisiweyo kunye neengxowa ezinokuphinda zisetyenziswe, kunye nemathiriyeli yePCR yamva nje eyaziswayo.
Zizona zikhetho ezingcono zokutshintsha iingxowa zeplastiki eziqhelekileyo.
Isihluzi sethu sekofu yedriphu senziwe ngezinto zaseJapan, eyona nto ilungileyo yokucoca imathiriyeli kwimarike.
Iqhotyoshelwe kwikhathalogu yethu, nceda usithumelele uhlobo lwebhegi, izinto eziphathekayo, ubungakanani kunye nobuninzi obufunayo. Ngoko sinokukucaphula.
Ixesha lokuposa: Nov-07-2024
