Thatha imagi yakho oyithandayo kunye ne-toast ukuya kwihlabathi elimangalisayo lekofu!
Imakethi yekofu yehlabathi ibone iindlela ezinomdla kwiinyanga zamva nje, kunye notshintsho kwizinto ezikhethwa ngabathengi kunye nokutshintsha kwemarike okuchaphazela ishishini.Idatha yamva nje evela kwi-International Coffee Organisation (ICO) ibonisa ukuba ukusetyenziswa kwekofu kuye kwanyuka, kuqhutywe yimfuno ekhulayo kwiimarike ezikhulayo kunye neendlela ezintsha kwikhofi ekhethekileyo.Ngelo xesha, kukho iinkxalabo malunga nefuthe lokutshintsha kwemozulu kwimveliso yekhofi, kunye nokutshintsha kwezorhwebo kunye nokhuphiswano lweemarike.
Enye yezona zinto zibalulekileyo kwimarike yekofu kukukhula komdla wabathengi kwizinto ezizodwa kunye nekofu ephezulu.Ukunyuka kwenkcubeko yekofu kuye kwaqhuba lo mkhwa, kunye nabathengi bakhetha ngokunyukayo malunga nemvelaphi kunye nomgangatho weembotyi zekofu.Ukuhlangabezana nale mfuno, abavelisi abaninzi bekofu bebegxile ekuveliseni iikofu ezikhethekileyo kunye nemvelaphi enye, eziyalela amaxabiso aphezulu kwaye zitsala abalandeli abathembekileyo abasela ikofu.
Ukongeza kwimfuno yekofu ekumgangatho ophezulu, kukwakho umdla okhulayo kwikofu ezinzileyo kunye neyokuziphatha.Abathengi bayanda ukuqonda ngempembelelo izigqibo zabo zokuthenga kwindalo kunye namafama ekofu, kwaye ngenxa yoko, kukho imfuno ekhulayo yekofu eveliswa ngendlela ejongene nokusingqongileyo kunye nentlalontle.Oku kukhokelele ekunyukeni kweziqinisekiso ezifana neFairtrade kunye neRainforest Alliance, kunye nokutyhalela elubala ngakumbi kunye nokuphendula kwikhonkco lokubonelela ngekofu.
Kwicala lemveliso, abalimi bekofu bajongene nemingeni emininzi, kubandakanywa neempembelelo zokutshintsha kwemozulu kwimimandla yokulima ikofu.Ukunyuka kwamaqondo okushisa, iipatheni zemozulu ezingalindelekanga kunye nokusasazeka kwezinambuzane kunye nezifo zonke zinempembelelo enkulu kwimveliso yekofu kwiminyaka yamuva.Ukujongana nale mingeni, abalimi abaninzi bekofu baye bamkela iindlela ezintsha zolimo kunye nokutyala imali kwiintlobo zekofu ezikwazi ukumelana nemozulu ukunciphisa impembelelo yokutshintsha kwemozulu kwizityalo zabo.
Ngexesha elifanayo, imarike yekofu iphinda ichaphazeleke ngotshintsho kwi-dynamics yorhwebo kunye nokhuphiswano lweemarike.Kwiminyaka yakutshanje, ishishini lekofu libone indlela ecacileyo yokudibanisa, kunye neenkampani ezinkulu ezifumana iinkampani ezincinci ukufumana isabelo esikhulu semarike.Oku kubangele ukhuphiswano olwandisiweyo kunye noxinzelelo lwamaxabiso kubavelisi abancinci bekofu, ngoku abajongene nomngeni wokukhuphisana neenkampani ezinkulu ezinezibonelelo ezinkulu kunye nobuchule bokuthengisa.
Omnye umkhwa obalulekileyo kwimarike yekofu kukunyuka kwemfuno yekofu kwiimarike ezisakhulayo, ngakumbi e-Asia naseLatin America.Njengoko umvuzo olahlwayo usanda kule mimandla, abantu baya beba nomdla wokuselwa kwekofu ekhaya nakwiivenkile zekofu nakwiikhefi.Oku kuveza amathuba amatsha kubavelisi bekofu, abajonge ukwandisa ubukho babo kwezi marike zikhula ngokukhawuleza.
Ukujonga phambili, baninzi abanokuthi batshintshe umdlalo kwimarike yekofu enokuba nempembelelo enkulu kwishishini.Phakathi kwezinto ezixhalabisayo yimpembelelo eqhubekayo yokutshintsha kwemozulu kwimveliso yekofu kunye neenzame zokuphuhlisa iintlobo zekofu ezintsha, ezomelele ngakumbi.Ukongeza, utshintsho lweshishini kunye namandla okukhuphisana luya kuqhubeka nokubumba imarike, kwaye ukukhula kwemfuno yabathengi yomgangatho ophezulu kunye nekofu egcinwe ngokuzinzileyo kunokwenzeka ukuba ibe nefuthe elihlala njalo kwishishini.
Ngokubanzi, imarike yekofu ikwimeko yokutshintsha rhoqo, kunye neendlela ezintsha kunye ne-dynamics enempembelelo ebalulekileyo kwishishini.Njengoko izinto ezikhethwa ngabathengi ziqhubeka nokutshintsha kwaye imboni iqhelana nemingeni emitsha, kuyacaca ukuba i-market market yekofu yehlabathi iya kutshintsha ngakumbi kunye nokutsha kwiminyaka ezayo.
Imarike yekofu iyakhula ngokupheleleyo!Kubonakala ngathi kukho ivenkile yekofu entsha esefashonini evela kwikona nganye, ibonelela ngayo yonke into ukusuka kwibrew ebandayo ukuya kwi-nitro lattes.Kucacile ukuba imfuno yeziselo zethu esizithandayo ze-caffeinated iphezulu kakhulu, kwaye ayothusi.Ngoxinzelelo kunye nesiphithiphithi sobomi bemihla ngemihla, ngubani ongenayo'Ngaba uyafuna ukuqala usuku ngekomityi emnandi yekofu?
Enyanisweni, i-boom kwimarike yekofu ikhokelele kuphuhliso oluthile olunomdla.Komnye, iinkonzo zobhaliso lwekofu ziye zaqhuma ngenani.Ngokungathi iivenkile zethu zekofu zasekhaya bezingenalo ukhetho olwaneleyo, ngoku sinokufumana iimbotyi zethu esizithandayo ziziswe ngqo kumnyango wethu rhoqo.Kufana nentsasa yeKrisimesi ngalo lonke ixesha uvula loo bhokisi yekofu esanda kugcadwa, kwaye eyona nto ilungileyo kukuba, akufuneki nokuba uphume endlwini!
Ukuthetha ngokulula, ngaba uvile malunga nokunyuka koomatshini bokuthengisa ikofu?Ngaphambili, ukuthenga ikomityi yekofu kumatshini wokuthengisa kuthetha ukuncama umgangatho kunye nencasa, kodwa oko'ayisenjalo.Enkosi kwinkqubela phambili yetekhnoloji kunye nemfuno ekhulayo yekofu esekuhambeni, aba matshini ngoku bayakwazi ukuvelisa ikomityi emnandi yekofu esanda kwenziwa ngemizuzwana.Kufana nokuba ne-barista yakho yobuqu kwikona nganye yezitrato!
Ewe, njengoko imfuno yekofu isanda, kunjalo nokhuphiswano phakathi kwabavelisi bekofu.Oku kukhokelele kwiintlobo ngeentlobo zeembotyi zekofu kunye neempahla ezibhakiweyo kwimarike, kunye nogxininiso lozinzo kunye nezenzo zorhwebo ezinobulungisa.Yona's akusanele ukuba iinkampani zekofu zinike nje imveliso elungileyo;Abathengi bafuna ukwazi ukuba ikofu abayiselayo ifunyenwe ngokusesikweni kwaye iveliswa.Oko'sa into entle kuye wonke umntu obandakanyekayo, ukusuka kumafama ukuya kubathengi, kwaye's esinye isizathu esingakumbi sokuziva ulungile malunga nokonwabela loo ndebe yesibini (okanye yesithathu) yekofu.
Kodwa ayisiyiyo imarike yekofu yemveli ekhulayo.Ukuthandwa kweziselo zekofu ezikhethekileyo kuye kwanda kakhulu.Ukusuka kwi-pumpkin spice lattes ukuya kwi-unicorn frappuccinos, kubonakala ngathi kukho i-concoction entsha yekofu ethandwayo ebetha imarike veki nganye.Kukho nabantu abazimisele ukufola iiyure nje ukuze bafumane ikofu yamva nje ifanele i-Instagram.Ngubani owayenokucinga ukuba ikofu inokuba luphawu olunjalo?
Vumela'Ungalibali impembelelo yezoqoqosho kwi-coffee boom.Ishishini lekofu ngoku lidlala indima enkulu kwimarike yehlabathi, kunye neebhiliyoni zeedola ezichithwa ngonyaka kuthengwa iimbotyi zekofu.Ngapha koko, ikofu ihlala ithathwa njengenye yezona zinto zixabisekileyo emhlabeni, kwaye kunjalo'akunzima ukubona ukuba kutheni.Ukusuka kumafama alima iimbotyi ukuya kwi-baristas abenza iziselo esizithandayo, ishishini lekofu lixhasa izigidi zemisebenzi kunye neendlela zokuphila kwihlabathi jikelele.
Ewe kunjalo, ngayo yonke i-hype ejikeleze ikofu, kulula ukulibala ukuba kukho izinto ezingalunganga kule marike ikhulayo.Ngakolunye uhlangothi, ukusetyenziswa okukhulu kwekhofi kuye kwaphakamisa inkxalabo malunga nokuzinza kunye nefuthe lokusingqongileyo kwimveliso yekofu.Ukongezelela, ukunyuka kweziselo zekhofi ezikhethekileyo kuye kwakhokelela ekubeni abantu badle iswekile eninzi kunye neekhalori, ezinokuthi zibe nefuthe elibi kwimpilo yethu.Kubalulekile ukukhumbula ukuba ukumodareyitha ngundoqo, nokuba kukho into emnandi njengekofu.
Vumela's ungayihoyi impembelelo ye-kofu craze eye yaba nayo kubomi bethu bentlalo.Ngaphambili, ukudibana nomntu wekofu yayiyindlela elula, ephantsi yokuncokola nabahlobo okanye oogxa.Ngoku sele isisisiganeko ngokwaso, nabantu abashiya kungekho litye livuliweyo ukuze bafumane ivenkile yekofu efanelekileyo okanye bazame isiselo esinefashoni yamva nje.Yinto eqhelekileyo ukuba abantu bachithe iiyure kwiivenkile zekofu, bephunga iziselo, besebenza kwiilaptop okanye bencokola nabahlobo.Yona's ngokungathi iivenkile zekofu ziye zaba yindawo entsha yentlalo yoluntu kwisizukulwana sethu.
Lilonke, imarike yekofu ikhula ngokucacileyo kwaye ayibonisi zimpawu zokucotha.Ukusuka kwiinkonzo zobhaliso ukuya kwiziselo ezikhethekileyo, akuzange kubekho ixesha elingcono lokuba ngumthandi wekofu.Ngelixa kunokubakho izinto ezingalunganga kulo mkhwa, njengokukhathazeka malunga nokuzinza kunye nempilo, akunakuphikwa ukuba ikofu ibe ngumdlali omkhulu kuqoqosho lwethu lwehlabathi kunye nobomi bentlalontle.Ke bamba imagi yakho oyithandayo kunye ne-toast kwihlabathi elimangalisayo lekofu!
Ixesha lokuposa: Jan-18-2024
