I-tempen ye-terbucks i-starbucks e-China i-PHICOPT YOKUGQIBELA?
I-Chinese Gaint Guine Guint Cheen ikofu ibetha iivenkile ezili-10,000 kwi-China kunyaka ophelileyo, edlula i-Starbucks njengeyona ndlela inkulu yekofu kweli lizwe lilandele ngokukhawuleza kulo nyaka.
Ukusekwa ngo-2017, i-testin yekhredithi kwi-Chinese Speed yokucela umngeni kwi-Starbucks ngokulandelelana kwekofu efikelelekayo kunye noku-odola okusesikweni. I-China yi-Starbucks'Imakethi yesibini-yeyesibini emva kwe-US
Ukwanda koxinzelelo
Kwikota ephela ngoJuni 30, i-gorten ikofu ivule ivenkile ezitsha ezili-1,485, i-16,5 igcina iStores entsha mihla le. Kwiivenkile ezili-10,829 eTshayina, i-7,181 ziyasebenza kwaye i-3,648 ziivenkile zentsebenziswano, ngokwenkampani'Ingxelo ye-S.
I-Chinese Chean yandiswa ukuya eSingapore nge-Matshi kwi-STARY YAMANQAKU APHAKATHI kwaye ivule ivenkile ezili-14 kwiSixeko-meko ukuza kuthi ga ngoku, ngokutshekishwa kwe-CNBC.
I-Katen yakwazi ukwanda ngokukhawuleza ngenxa yemodeli yayo yokusebenza-equka iivenkile zokuzisebenzisa kunye neefrank.
Ngeli xesha, i-Starbucks'Iivenkile kwihlabathi liphela ziyinkampani kwaye i-american yekofu yekofu ayisebenzi kwi-franchise imisebenzi, ngokwewebhusayithi yayo. Endaweni yoko, ithengisa iilayisensi ukuba isebenze.
IFranch ivula ukukhula ngokukhawuleza kakhulu kuba ungoloni'kufuneka ubeke eso sixa semali. Ngaphandle koko uya kuhlala unqunyelwe ekukhuleni.
Isibheno seNtengiso seMarike
I-gelun kunye ne-starbucks zinezicwangciso ezahlukeneyo zamaxabiso.
Ikomityi yekofu evela kwi-gelun ixabisa i-10 ukuya kwi-20 yuan, okanye malunga ne- $ 1.40 ukuya kwi- $ 2.75. Loo nto's ngoba i-goodin ibonelela ngezaphulelo ezinzima kunye nezinikezeli. Okwangoku, ikomityi yekofu evela kwi-Starbucks ixabisekile kwi-30 yuan okanye ngaphezulu-loo nto'Ubuncinci i- $ 4.10.
I-Katen ifumene isibongozo semarike. Ixabiso lobulumko, sele lidlulisiwe kwi-starbucks. Umgangatho wobulumko, oko'sisangcono, xa kuthelekiswa neempawu ezininzi zokuphela.
Kutshanje, inkampani isungule isiselo esitsha nge-KWYehoish Moutai, i-Chiner Chiner Decer ibethe"baiiiuu"okanye utywala obumhlophe okwenziwe kwirayisi.
U-geren uthe kuthunyelwe i-5.42 yezigidi ze-MOBAI ixhaswe ngu-latteres kusuku lokuqala lokwaziswa kwalo.
Ezinye ii-hits zengingqi kunye nemarike yaseTshayina iquka iswekile yeswekile emdaka, kunye ne-cheese latte kunye ne-coconut.
I-testin ikofu idlale indima ebalulekileyo ekwenzeni intengiso yekofu e-china ngokwazisa iimveliso ezinokulingana nomthengi waseTshayina.
Kwiminyaka yakutshanje, inkcubeko yekofu yaseTshayina iphuhlise ngokukhawuleza, kwaye inani elikhulu labantu abancinci sele beqalile ukuthanda ikofu yasekhaya. Le meko ikhokelele kwimfuno yemfuno yeembotyi ezikumgangatho ophezulu, eshukumisa i-temobko yekofu kunye nee-starbucks zokuqalisa iimbotyi zelofi zabucala zeembotyi zekofu ukuba zikhethe kwaye zakha iimpawu zazo. Kwangelo xesha, ukupakisha kuya kuba kubaluleke kakhulu kwishishini lekofu. Iphakheji yeKofu leyo ayisebenzi kakuhle ayiphumi nje ukwamkelwa kwe-phawu kuphela kodwa idlale indima ebalulekileyo ekwakheni ulwazi.
I-testin ikofu'Ukunyuka okukhawulezayo kwintengiso yekofu yaseTshayina kuyamangalisa. Indlela yenkampani imbonakalo yokupakisha ilungiselelwe impumelelo kwimpumelelo yayo, ivumela ukuba igqithe i-starbucks enkulu ye-gesient. Ngokuqonda ukubaluleka kokupakisha kwishishini lekofu, ikofu ye-testin ikofu iyakwazi ukwahlula ngokwahlula-hlula kwaye ifakwe abathengi abathengi.
Enye yezona zinto ziphambili kwi-testin ikofu'Impumelelo e-China kukusetyenziswa kweqhinga lokupakisha ukuphucula ukwamkelwa kwencwadi. Ukupakishwa kwekofu yekofu akubonakali nje kuphela ngaphandle kodwa kudluliselwa kwengqondo yomgangatho kunye nokuncipha. Ukusetyenziswa kwezinto ezisemgangathweni eziphezulu, uyilo lwesitayile kunye nokuqwalaselwa kweenkcukacha kuye kwanceda i-testfin ye-gortin ye-gortin ye-gost ye-fast fats farnasion eqhubeka nokuzikhethela izihlwele.
Ukongeza ekuphuculeni ulwazi lwe-Brand, ikofu ye-Katen COCK ikwasebenzisa ukupakisha ukwakha ulwazi lohlobo. Uyilo lwepakethi ohlukileyo kwinkampani, ebonisa uphawu lwayo kunye nezinto zeBrand, kunceda ukwanda kokuqonda kwabathengi kunye nokwamkelwa. Ngokupakishwa ngononophelo, i-tendein ikofu idlulisela ngokufanelekileyo umfanekiso wayo womfanekiso kunye neenqobo ezisemgangathweni, ukuseka ifuthe elinamandla kwintengiso yekofu yokhuphiswano lwekofu.
Ukongeza, i-testin ikofu'Iphakheji yokutshintsha inaphucukileyo yenza ukuba uphawu lwenze amava ahlukileyo kunye nabangalibalekiyo abathengi. Inkampani ibandakanya izinto zokusebenzisana kwaye ibandakanya amanqaku ekupakishwe, ezinje ngeekhowudi ze-QR ezibonelela ngomxholo okhethekileyo okanye ulwazi lwentengiso. Ngokudibanisa itekhnoloji kunye nebali lokupakisha, ikofu ye-tendein yenze ngempumelelo amava okuntywila kwaye athambeneyo kubathengi, azibeka ngokwakho iimpawu zekofu zekofu.
Ngokwahlukileyo, i-Starbucks, nangona inkokeli yehlabathi kwishishini lekhofi, ijongene nemiceli mngeni ekuqwalaseleni iqhinga lokukhetha kwabathengi baseTshayina. Indlela yendabuko yenkampani yokupakisha, iphawuleka ngophawu lwayo oluhlaza kunye noyilo lwayo, luye lwazabalaza ukuze luqale kunye nokutshintsha kolutsha lwaseTshayina. Ngenxa yoko, i-Starbucks yayigutyungelwe ikofu ye-temren, ebincamisa ngokufanelekileyo ukupakishwa kwephakheji yokunxibelelana nesizukulwana esitsha sabathandi bekofu.
I-testin ikofu'Impumelelo kwi-Starbucks egqithisileyo eTshayina ibonisa ukubaluleka kokupakisha kwishishini lekofu. Njengoko abantu abaselula abaninzi baqala ukubopha ikofu ekhaya kwaye bafuna iimbotyi zekofu, indima yokupakisha kwimbono yencoko yokuqonda kunye nokuqhuba ukubandakanyeka kwabathengi kuya kubaluleka ngakumbi. Iimpawu ezizamkelayo ifuthe lokupakisha kwaye zilungelelanise iindlela zazo zokutshintsha ukhetho lwabathengi zima ukuze zifumane inzuzo yokhuphiswano kwintengiso yekofu enamandla.
Ukuya phambili, impembelelo yokupakisha kwimpumelelo yeempawu zekofu kulindeleke ukuba iqhubeke ukukhula. Njengoko imfuno yeendaba eziphezulu zekofu eziphezulu ziyaqhubeka, ukupakisha ziya kuhlala zisisixhobo esiphambili kwiimbombo ukuze wazihlukanise, nxibelelana nemilinganiselo yabo kwaye ushiye umbono ohlalayo kubathengi. Ngokuthatha amacebo okufakwa kwipakethi enokuthathela ingqalelo ngokuthanda izizukulwana, iimpawu zekofu zingafezekisa ukukhula okuqhubekayo kunye nokuhambelana kwimarike yaseTshayina eguqukayo.
Zonke zikonke, ithamsanqa ikofu i-overbucks yokuthatha indawo ephezulu kwintengiso yekofu yaseTshayina, enkosi ngokuyinxalenye yokusetyenziswa kwalo. Ngokuqhutywa kokukhulisa ukuphucula ukwamkelwa kwencwadi, ukwakha ulwazi kunye nokwenza amava abathengi abakhethekileyo, ikofu ye-testin ithathe ngempumelelo ingqalelo ngempumelelo kunye nokunyaniseka kwabathengi baseTshayina. Njengoko ishishini lekofu liyaqhubeka ukuvela, ukubaluleka kokupakisha kwimpumelelo ye-proping kunye nokuzibandakanya kwabathengi akunakuba ngaphezulu, kuyenza ukuba ibe yinto ephambili ekuqwalaseleni ubunkokeli basemakethe.
Singumenzi osebenza ngokukodwa ekuveliseni iingxowa zekhefu zekofu kangangesithuba seminyaka engama-20. Siye saba sesona sixhobo sikhulu sekofu eTshayina.
Sisebenzisa eyona nto iphambili kwi-valves evela eSwitzerland ukugcina ikofu intsha.
Siphuhlise iingxowa ze-eco-genes, ezinjengeengxowa ezihlanganisiweyo kunye neengxowa ezinokuphinda zisebenze, kunye ne-PRCRSSETS.
Zizo iindlela ezilungileyo zokutshintsha iingxowa zeplastiki eziqhelekileyo.
Iqhotyoshelwe ikhathalogu yethu, nceda usithumelele uhlobo lwengxowa, isixhobo, ubukhulu kunye nobungakanani odingayo. Ke singakucaphula.
Ixesha lasemva kwexesha: Mar-21 ukuya ku-4024
