Impembelelo ye-Starbucks yokuthengisa iyancipha kwishishini lekofu
I-Starbucks ijongene nemingeni enzima, kunye neentengiso zekota ezifumana ukuhla okukhulu kwiminyaka emine
Kwiinyanga zamva nje, intengiso ye-Starbucks, eyona nto inkulu emhlabeni, yehle kakhulu. Ukuhla kubangele impembelelo ye-ripple kushishino lwekofu, obangela utshintsho olukhulu kwizinto ezikhethwa ngabathengi. Njengoko abathengi abaninzi betshintsha ukusuka kwikhonkco lekofu ukuya kwikofu ekhethekileyo, impembelelo kwi-roasters kunye neevenkile zekofu inzulu. Iimbotyi zekofu ezakha zanelisa imfuno ethandwayo azisazanelisi iincasa eziguqukayo zabasela ikofu. Eli nqaku liphonononga izinto ezisemva kwe-Starbucks'ukwehla kweentengiso, ukunyuka kwekofu ekhethekileyo, kunye nesidingo se-roasters kunye neevenkile zekofu ukuziqhelanisa nale meko iguqukayo.
Intengiso yeStarbucks iyehla
I-Starbucks kudala ifana nenkcubeko yekofu, ilawula intengiso kunye nobukho bayo yonke indawo kunye nemenyu ebanzi. Nangona kunjalo, iingxelo zamva nje zibonisa ukuba inkampani ijongene nokwehla okubukhali kwentengiso. Zininzi izinto ezinegalelo koku kwehla, kubandakanywa ukhuphiswano olwandisiweyo, ukutshintsha izinto ezikhethwa ngabathengi kunye noxinzelelo lwezoqoqosho.
Ukhuphiswano luya luqina
Imakethi yekofu iye yagcwala ngokukhetha okuninzi. Iivenkile zekofu ezikhethekileyo, iiroyitha zasekhaya kunye neekhefi zamagcisa ziyavela kwiidolophu nakwizixeko zehlabathi. Ezi zakhiwo zihlala zibeka phambili umgangatho ngaphezu kobuninzi, zibonelela ngemixube eyodwa kunye neembotyi zekofu zemvelaphi enye ezinomtsalane kubathengi abafuna amava ekofu eyenzelwe wena ngakumbi. Ngenxa yoko, abaninzi abasela ikofu baguqukela kwezi ndlela, beshiya i-Starbucks ijongana nesiseko sabathengi esinciphayo.
Ukutshintsha ukhetho lwabathengi
Namhlanje'abathengi banolwazi ngakumbi kwaye banokuqonda kunangaphambili. Baya beqaphela ngakumbi ikofu's imvelaphi, iindlela zokusela kunye neempembelelo zokuziphatha zokuyithenga. Olu tshintsho kwindlela yokucinga lukhokelele ekukhuleni kwemfuno yekofu ekhethekileyo, ehlala ithathwa njengekumgangatho ophezulu kwaye izinzileyo kunekofu yekhonkco. Umgangatho kumatyathanga ekofu ulahlekelwa ngumtsalane njengoko abathengi befuna iincasa ezizodwa kunye namava.
Uxinzelelo lwezoqoqosho
Imeko yezoqoqosho nayo ibe negalelo ekwehleni kwentengiso ye-Starbucks. Ukunyuka kweendleko zokuphila kunye nokunyuka kwamaxabiso kunyanzela abathengi ukuba baphinde bahlole indlela abasebenzisa ngayo imali. Abantu abaninzi bakhetha ikofu efikelelekayo okanye bazenzele ikofu yabo ekhaya, ibe nefuthe ngakumbi kwinzuzo ye-Starbucks. Ukulungeleka kweevenkile zekofu ezikhethekileyo, ezihlala zibonelela ngamava asondeleleneyo kunye nobuqu, nawo anegalelo kulo mkhwa.
Ukunyuka kwekofu ekhethekileyo
Ngelixa i-Starbucks isokola, ishishini lekofu elikhethekileyo liyakhula. Abathengi baya ngokuya bebhenela kwiivenkile ezirodayo zengingqi kunye neevenkile ezizimeleyo zekofu ezibeka phambili umgangatho kunye nobugcisa. Olu tshintsho alungomkhwa nje; Imele utshintsho olusisiseko kwindlela abantu abayibona ngayo kwaye bayitye ikofu.
Umgangatho phezu kobuninzi
Ikofu ekhethekileyo ibonakaliswe kumgangatho wayo, igxile ekufumaneni iimbotyi zekofu ezikumgangatho ophezulu kunye nokusebenzisa iindlela zokutywala ngononophelo. Abantu abarokhayo batyala imali kwiimbotyi zekofu ezikhethekileyo, ezidla ngokufumaneka ngokuthe ngqo kumafama asebenzisa ulimo oluzinzileyo noluneenqobo ezisesikweni. Oku kuzibophelela kumgangatho kuhambelana nabathengi abazimisele ukuhlawula iprimiyamu yeemveliso ezisemgangathweni.
Iprofayili yencasa ekhethekileyo
Omnye wemiba enomtsalane yekofu ekhethekileyo ziiprofayili zencasa ezahlukeneyo ezinikezelayo. Ngokungafani ne-flavour eyodwa yekhofi ye-chain, ikhofi ekhethekileyo ingabonisa iimpawu ezikhethekileyo zeembotyi, ezithonywe yizinto ezifana nommandla, ukuphakama kunye neendlela zokucubungula. Le yantlukwano ivumela abathengi ukuba baphuhlise uxabiso olunzulu lwekofu ngokuphonononga iincasa ezintsha kunye nokufumana ikofu ebafaneleyo.
Uluntu kunye namava
Iivenkile zekofu ezikhethekileyo zihlala zigxininisa uluntu kunye namava, zidala iindawo ezimemayo apho abathengi banokuxhuma phezu kothando olwabelanayo lwekofu. Uninzi lwezi ndawo zibamba imisitho, ukungcamla kunye neesemina zokuphucula ngakumbi amava abathengi. Le ngqwalasela ekubandakanyekeni koluntu iyachasana nemo engeyiyo yobuntu beevenkile zekofu, okwenza iivenkile zekofu ezikhethekileyo zibe nomtsalane ngakumbi kubathengi abafuna ukuziva bengowabo.
Iivenkile zokutya kunye neevenkile zekofu kufuneka zilungelelanise
Njengoko imeko yekofu iguquka, iivenkile ezirodayo kunye neevenkile zekofu kufuneka ziqhelane neemfuno eziguqukayo zabathengi. Ukuhla kwe-Starbucks kukuvusa umnxeba kwishishini, kugxininisa ukubaluleka komgangatho, ukuzinza kunye namava omthengi.
Ukuthenga iimbotyi ezingcono
Ukukhuphisana kwimarike yekofu ekhethekileyo, abaqhotsi kufuneka babeke phambili ukukhangela iimbotyi zekofu ezikumgangatho ophezulu. Oku kubandakanya ukwakha ubudlelwane namafama kunye nababoneleli ababelana ngokuzibophelela kuzinzo kunye nezenzo ezisesikweni. Ngotyalo-mali kwiimbotyi zekofu ezingcono, abaqhotsi bangenza imixube ekhethekileyo ebonakala kwimarike exineneyo kwaye itsale abathengi abazimisele ukuhlawula umgangatho.
Itekhnoloji yokwenziwa kwebhiya entsha
Ukongeza ekufumaneni iimbotyi zekofu ezikumgangatho ophezulu, iivenkile zekofu kufuneka zijonge iindlela ezintsha zokusela ukongeza incasa kunye nevumba lemveliso yazo. Iindlela ezinjengokuthululelwa, ukwenziwa kwesiphon kunye notywala obubandayo kunokuphucula amava ekofu, okuvumela abathengi ukuba baqonde iinuances zekomityi nganye. Ukuqeqesha i-baristas kwezi zindlela zibalulekile, njengoko abasebenzi abanolwazi banokunika ulwazi oluxabisekileyo kunye neengcebiso kubathengi.
Ukupakishwa kwekofu ephezulu
Njengoko abathengi beba nokuqonda ngakumbi, ukunikezelwa kwemveliso yekofu kuya kubaluleke kakhulu. Ukupakishwa kwekofu ephezulu kunokunyusa ixabiso elibonwayo leembotyi zekofu ezikhethekileyo, okwenza zibe nomtsalane ngakumbi kubathengi. Uyilo olucingisisiweyo, izixhobo ezizinzileyo kunye nokuleyibhelishwa kolwazi konke kunceda ukudala amava aqinisekileyo omthengi akhuthaza ukuphinda uthenge kunye nokunyaniseka kwebrand.
Yakha umfanekiso oqinileyo wophawu
Kwimarike ekhuphisana kakhulu, ukwakha umfanekiso oqinileyo wophawu kubalulekile kwiivenkile zekofu kunye neeroji. Oku akubandakanyi nje ukudala uphawu olukhumbulekayo kunye nobuhle, kodwa kunye nokunxibelelana nomsebenzi ocacileyo kunye neenqobo ezisemgangathweni. Abathengi bathandeka ngakumbi kwiimpawu ezihambelana neenkolelo zabo, nokuba kunjalo's uzinzo, ukubandakanyeka koluntu okanye ukuzinikela kumgangatho. Ngokunxibelelana ngempumelelo ibali labo, amashishini ekofu anokuphuhlisa isiseko sabathengi abathembekileyo.
Singabavelisi abakhethekileyo ekuveliseni iibhegi zokupakisha zekofu ngaphezulu kweminyaka engama-20. Siye saba ngomnye wabenzi bebhegi enkulu yekofu eTshayina.
Sisebenzisa iivalvu ze-WIPF ezisemgangathweni ezisuka eSwitzerland ukugcina ikofu yakho intsha.
Siphuhlise iibhegi ezilungele ukuphilisana kwendalo, ezifana neebhegi ezivundisiweyo kunye neengxowa ezinokuphinda zisetyenziswe, kunye nemathiriyeli yePCR yamva nje eyaziswayo.
Zizona zikhetho ezingcono zokutshintsha iingxowa zeplastiki eziqhelekileyo.
Isihluzi sethu sekofu yedriphu senziwe ngezinto zaseJapan, eyona nto ilungileyo yokucoca imathiriyeli kwimarike.
Iqhotyoshelwe kwikhathalogu yethu, nceda usithumelele uhlobo lwebhegi, izinto eziphathekayo, ubungakanani kunye nobuninzi obufunayo. Ngoko sinokukucaphula.
Ixesha lokuposa: Oct-25-2024
