Kusukela kokupakishwayo kuya ekuklanyweni kokubukeka, ungadlala kanjani ngokupakishwa kwekhofi?
Ibhizinisi lekhofi likhombise ukukhula okuqinile emhlabeni jikelele. Kubikezelwa ukuthi ngo-2024, imakethe yekhofi yomhlaba wonke izodlula ama-US $ 134.25 billion. Kuyaphawuleka ukuthi nakuba itiye selithathe indawo yekhofi kwezinye izingxenye zomhlaba, ikhofi lisalokhu lidumile ezimakethe ezithile njengase-United States. Idatha yakamuva ibonisa ukuthi abantu abadala abangafika kwabangu-65% bakhetha ukuphuza ikhofi nsuku zonke.
Imakethe ethuthukayo iqhutshwa izinto eziningi. Okokuqala, abantu abaningi ngokwengeziwe bakhetha ukudla ikhofi ngaphandle, okuyinto ngokungangabazeki enikeza umfutho ekukhuleni kwemakethe. Okwesibili, ngenqubo esheshayo yokufudukela emadolobheni emhlabeni wonke, isidingo sokusetshenziswa kwekhofi siyakhula. Ngaphezu kwalokho, ukuthuthuka okusheshayo kwe-e-commerce kunikeze neziteshi ezintsha zokuthengisa zokuthengisa ikhofi.
Ngokuthambekela kokukhula kwemali engenayo etholakalayo, amandla okuthenga abathengi athuthukisiwe, okubuye kwandise izidingo zabo zekhwalithi yekhofi. Isidingo sekhofi se-boutique siyakhula, futhi ukusetshenziswa kwekhofi eluhlaza nakho kuyaqhubeka nokukhula. Lezi zinto zikhuthaze ngokuhlanganyela ukuchuma kwemakethe yekhofi yomhlaba wonke.
Njengoba lezi zinhlobo ezinhlanu zekhofi zithandwa kakhulu: I-Espresso, i-Cold Coffee, i-Cold Foam, i-Protein Coffee, i-Food Latte, isidingo sokupakishwa kwekhofi siyanda.
Amathrendi Esakhiwo Ekupakishweni Kwekhofi
Ukunquma izinto zokupakisha ikhofi kuwumsebenzi onzima, obeka inselele kubagazingi ngenxa yezidingo zomkhiqizo zokusha kanye nokuba sengozini kwekhofi ezintweni zangaphandle zemvelo.
Phakathi kwakho, ukupakishwa okulungile kwe-e-commerce kuyakhula: abashisi kufanele bacabangele ukuthi ukupakishwa kungakwazi yini ukumelana nokulethwa kweposi noma ngeposi. Ngaphezu kwalokho, e-United States, ukwakheka kwesikhwama sekhofi kungase kudingeke ukuthi kuhambisane nosayizi webhokisi leposi.
Buyela emaphaketheni ephepha: Njengoba ipulasitiki iba inketho enkulu yokupakisha, ukubuyiselwa kokupakishwa kwephepha kuyaqhubeka. Isidingo se-kraft paper kanye ne-rice paper package sikhula kancane kancane. Ngonyaka odlule, imboni yamaphepha e-kraft yomhlaba wonke yeqe ama-dollar ayizigidi eziyizinkulungwane eziyi-17 ngenxa yokwanda kwesidingo sezinto zokupakisha ezisimeme nezisebenzisekayo. Namuhla, ukuqwashisa ngemvelo akuyona inkambiso, kodwa kuyimfuneko.
Izikhwama zekhofi ezisimeme, okuhlanganisa ukugaywa kabusha, ukubola nokuvuthwa, ngokungangabazeki kuzoba nezinketho eziningi kulo nyaka. Ukunaka okuphezulu emaphaketheni aphikisana nokukhwabanisa: Abathengi banaka kakhulu umsuka wekhofi elikhethekile kanye nokuthi ukuthenga kwabo kunenzuzo yini kumkhiqizi. Ukusimama sekuyinto ebalulekile kwikhwalithi yekhofi. Ukusekela izimpilo zomhlaba's 25 million abalimi bekhofi, imboni idinga ukuhlangana ukuze ikhuthaze izinhlelo zokusimama futhi ikhuthaze ukukhiqizwa kwekhofi okunesimilo.
Qeda izinsuku zokuphelelwa yisikhathi: Imfucumfucu yokudla isiyinkinga yomhlaba wonke, njengoba ochwepheshe belinganisela ukuthi ibiza imali efinyelela ku-$17 trillion ngonyaka. Ukunciphisa inani lemfucuza ethunyelwa ezindaweni zokulahla imfucumfucu, abathosi bahlola izindlela zokwelula ikhofi'impilo yeshalofu elilungile. Njengoba ikhofi lizinze eshalofini kunezinye izinto ezibolayo futhi ukunambitheka kwalo kuncipha ngokuhamba kwesikhathi, abathosi basebenzisa amadethi okugazingiwa kanye namakhodi okuphendula asheshayo njengezixazululo ezisebenza kahle kakhulu zokukhulumisana ngezibaluli eziyinhloko zomkhiqizo wekhofi, okuhlanganisa nokuthi losiwe.
Kulo nyaka, siqaphele amathrendi edizayini yokupakisha anemibala egqamile, izithombe ezihlaba umxhwele, imiklamo emincane, namafonti e-retro abusa izigaba eziningi. Ikhofi ahlukile. Nazi izincazelo ezimbalwa eziqondile zamathrendi nezibonelo zokusetshenziswa kwazo ekufakweni kwekhofi:
1. Sebenzisa amafonti/izimo ezigqamile
Idizayini yokubhala igqamile. Imibala ehlukahlukene, amaphethini, nezici ezibonakala zingahlobene ngandlela thize ezisebenza ndawonye zakha lo mkhakha. I-Dark Matter Coffee, i-roaster ese-Chicago, ayinakho nje kuphela ubukhona obuqinile, kodwa futhi neqembu labalandeli abanolaka. Njengoba kugqanyiswe i-Bon Appetit, i-Dark Matter Coffee ihlale ingaphambi kwejika, ifaka umsebenzi wobuciko onemibalabala. Njengoba bekholelwa ukuthi "ukupakishwa kwekhofi kungaba yisicefe," bathumele ngokukhethekile amaciko endawo ase-Chicago ukuthi adizayine amaphakheji futhi akhiphe uhlobo olulinganiselwe lwekhofi oluhlukahlukene olubonisa umsebenzi wobuciko njalo ngenyanga.
2. I-Minimalism
Lo mkhuba ungabonakala kuzo zonke izinhlobo zemikhiqizo, kusukela kumakha kuya emikhiqizweni yobisi, kumaswidi nokudla okulula, ikhofi. Idizayini yokupakisha encane iyindlela enhle yokuxhumana kangcono nabathengi embonini yokudayisa. Igqama eshalofini futhi ivele ithi "lena ikhwalithi."
3. I-Retro Avant-garde
Isisho esithi "Yonke into ebikade iyindala yintsha futhi..." idale okuthi "60s ihlangana nama-90s", ukusuka kumafonti aphefumulelwe yi-Nirvana kuya kumiklamo ebukeka iqonde ukusuka ku-Haight-Ashbury, umoya we-rock onesibindi ubuyile. Isibonelo: Ama-Roasters e-Square One. Ukupakishwa kwazo kuyacabangela, kunenhliziyo elula, futhi iphasela ngalinye linomfanekiso olula wemibono yezinyoni.
4. QR code design
Amakhodi e-QR angaphendula ngokushesha, avumele amabhrendi ukuthi aholele abathengi emhlabeni wabo. Ingabonisa amakhasimende indlela yokusebenzisa umkhiqizo ngendlela engcono kakhulu, kuyilapho ihlola neziteshi zokuxhumana. Amakhodi e-QR angethula abasebenzisi kokuqukethwe kwevidiyo noma ukugqwayiza ngendlela entsha, ephula imikhawulo yolwazi lwefomu ende. Ngaphezu kwalokho, amakhodi e-QR aphinde anikeze izinkampani zekhofi isikhala esengeziwe sokuklama emaphaketheni, futhi akusadingi ukuchaza imininingwane yomkhiqizo kakhulu.
Hhayi ikhofi kuphela, izinto zokupakisha zekhwalithi ephezulu zingasiza ukukhiqizwa kwedizayini yokupakisha, futhi ukuklama okuhle kungabonisa kangcono umkhiqizo phambi komphakathi. Lokhu kokubili kuyaphelelisana futhi ngokuhlanganyela kwakha amathuba okuthuthukiswa okubanzi kwemikhiqizo nemikhiqizo.
Singumkhiqizi onguchwepheshe ekukhiqizeni izikhwama zokupakisha zekhofi iminyaka engaphezu kwengu-20. Sesibe ngomunye wabakhiqizi abakhulu bezikhwama zekhofi eChina.
Sisebenzisa amavalvu ekhwalithi angcono kakhulu e-WIPF avela eSwitzerland ukuze sigcine ikhofi lakho lilisha.
Senze izikhwama eco-friendly, njengezikhwama ezivundisiwe kanye nezikhwama ezigaywa kabusha, kanye nezinto zakamuva ezethulwe ze-PCR.
Ziyizinketho ezingcono kakhulu zokushintsha izikhwama zepulasitiki ezivamile.
Isihlungi sethu sekhofi esiconsayo senziwe ngezinto zaseJapan, okuyisihlungi esingcono kakhulu emakethe.
Kunamathiselwe ikhathalogi yethu, sicela usithumelele uhlobo lwesikhwama, impahla, usayizi kanye nenani elidingayo. Ngakho singakucaphuna.
Isikhathi sokuthumela: Nov-07-2024
