Ukusuka ezintweni zokupakisha kuya kokubukeka kwe-Design, kanjani ukudlala nge-Coffee Packal?
Ibhizinisi lekhofi likhombise umfutho wokukhula oqinile emhlabeni jikelele. Kubikezelwa ukuthi ngo-2024, imakethe yekhofi yomhlaba wonke izodlula ama- $ 134.25 billion. Kuyaqapheleka ukuthi yize itiye lithathe indawo yekhofi kwezinye izingxenye zomhlaba, ikofi lisalokhu lithandwa kwalo ezimakethe ezithile ezinjenge-United States. Idatha yakamuva ikhombisa ukuthi kufika kuma-65% abantu abadala akhetha ukuphuza ikhofi nsuku zonke.
Imakethe ekhulayo iqhutshwa yizici eziningi. Okokuqala, abantu abaningi ngokwengeziwe bakhetha ukusebenzisa ikofi ngaphandle, ngokungangabazeki banikeze umfutho wokukhula kwemakethe. Okwesibili, ngenqubo esheshayo yasemadolobheni emhlabeni wonke, isidingo sokusetshenziswa kwekhofi siyakhula futhi. Ngaphezu kwalokho, ukuthuthukiswa okusheshayo kwe-e-commerce kuphinde kunikeze iziteshi ezintsha zokuthengisa zokuthengisa ikofi.
Ngokuthambekela kokukhuphuka kwemali engenayo, amandla okuthenga abathengi athuthukisiwe, okuzokwengeza izidingo zawo zekhwalithi yekofi. Isidingo sekhofi ye-boutique sikhula, futhi ukusetshenziswa kwekhofi eluhlaza nakho kuyaqhubeka nokukhula. Lezi zinto zikhuthaze ngokuhlangene ukuchuma kwemakethe yekhofi yomhlaba.
Njengoba lezi zinhlobo ezinhlanu zekhofi zithandwa kakhulu: I-Espresso, ikhofi ebandayo, amagwebu abandayo, i-Protein Coffee, i-Food Latte, isidingo sokufakwa kwekhofi siyanda.
Izitayela zesakhiwo ezimakhiwo afakwa ekhofi
Ukuthola izinto zokupakisha ikhofi kuwumsebenzi oyinkimbinkimbi, obeka inselelo ekutholeni izidingo zomkhiqizo ngenxa yezidingo zomkhiqizo nokuba sengozini yekhofi ezicini zangaphandle.
Phakathi kwazo, ukufakwa kwezentengiselwano kwe-e-commerce kukhuphuke: Ukugcwala kufanele kubheke ukuthi ukupakishwa kungamelana nokulethwa kweposi nokuhambisa izincwadi. Ngaphezu kwalokho, e-United States, ukwakheka kwesikhwama sekhofi kungahle kube nakho ukujwayela ngosayizi webhokisi leposi.
Buyela ekupakisheni iphepha: Njengoba ipulasitiki iba yikhethelo eliphambili lokupakisha, ukubuya kwamaphakethe wephepha kuyaqhubeka. Isidingo sephepha le-KRAFT kanye nokupakishwa kwephepha lerayisi kuyanda kancane kancane. Ngonyaka owedlule, imboni yephepha le-Kraft Kraft idlula ama- $ 17 billion ngenxa yokwanda kwesidingo sezinto zokupakisha ezizinzile neziphindaphindeka. Namuhla, ukuqwashisa ngemvelo akuyona inkambiso, kepha imfuneko.
Izikhwama zekhofi ezizinzile, ezifaka phakathi kabusha kabusha, i-biodegradable futhi ikhuthele, ngokungangabazeki izoba nezinketho eziningi kulo nyaka. Ukunakwa okuphezulu kokupakisha okulwa ne-anti-counter Ukusimama sekuyisici esibalulekile ekwindla lekhofi. Ukusekela izimpilo zomhlaba'Abalimi abayizigidi ezingama-25, imboni idinga ukuhlangana ukukhuthaza imizamo yokusimamisa nokukhuthaza ukukhiqizwa kwekhofi okuziphatha okuhle.
Susa izinsuku zokuphelelwa yisikhathi: Imfucumfucu yokudla isibe yinkinga yomhlaba wonke, ngochwepheshe balinganisa ukuthi kubiza kakhulu njenge- $ 17 trillion ngonyaka. Ukunciphisa inani lemfucumfucu elithunyelwe ekugcwalisweni komhlaba, ukugazinga kuhlola izindlela zokunweba ikhofi'Impilo efanele eshalofini. Njengoba ikofi lizinzile kakhulu kunezinye izinto ezishabalalayo kanye nokunambitheka kwalo kuphela kufinyelela isikhathi eside ngokuhamba kwesikhathi, ukugeleza kusetshenziswa izinsuku ezihlanganayo namakhodi wokuphendula okusheshayo njengezixazululo ezisebenzayo zokuxhumana kwekhofi, kufaka phakathi okugazingiwe.
Kulonyaka, sabona ukupakisha amathrekhi amathrekhi ngemibala enesibindi, izithombe eziphuma ngamehlo, ukwakheka kwe-minimalist, kanye namafonti we-retro abusa izigaba eziningi. Ikhofi alifani. Nazi izincazelo ezimbalwa ezikhethekile zezitayela nezibonelo zohlelo lwazo ekupakisheni ikhofi:
1. Sebenzisa amafonti anesibindi / ukwakheka
Ukwakhiwa kokuthayipha kusendaweni yokubuka. Imibala ehlukahlukene, amaphethini, nezinto ezibonakala zingenakuqhathaniswa ezisebenza ngandlela thile zisebenza ndawonye zikwenza le nkambu. Ikofi emnyama yekhofi, i-Chicago-based roaster, hhayi nje kuphela ukuba nobukhona obuqinile, kodwa futhi neqembu labalandeli bezinyoni. Njengoba kuqokonyiswe yi-Bon Appetit, i-Dark Double Coffee ihlala ingaphambi kwejika, enezinto zobuciko ezimibalabala. Njengoba bekholelwa ukuthi "ukuhanjiswa kwekhofi kungahle kube yisidina," bathuma ngokukhethekile abaculi bendawo baseChicago beChicago ukuklama ukupakisha futhi bakhipha izinhlobo zekhofi ezinqunyelwe ezibandakanya umsebenzi wobuciko njalo ngenyanga.
2. I-minimalism
Lo mkhuba ungabonakala kuzo zonke izinhlobo zemikhiqizo, kusuka kumakha emikhiqizweni yobisi, kuya ku-Pipi kanye nokudla okulula, uye kwikhofi. I-Minimalist Packang Design iyindlela enhle yokwenza kangcono ukuxhumana nabathengi embonini yezitolo. Kumi eshalofini futhi kumane kumemezele ukuthi "le yikhwalithi."
3. I-retro avant-garde
Isisho esithi "Konke okusetshenziselwa ukuba mdala kuyinto entsha futhi ..." Udale amafonti angu-90s angu-90s ", avela kumafonti aphefumulelwe eNirvana azokwakha abheka ngqo eHaight-Ashbury, umoya wedwala onesibindi ubuyile. Icala lisendaweni: isikwele esisodwa. Ukupakishwa kwabo kuyacabanga, kunenhliziyo elula, futhi iphakethe ngalinye linomfanekiso olula wemibono yezinyoni.
4. Idizayini yekhodi ye-QR
Amakhodi we-QR angaphendula ngokushesha, avumele ama-brand ukuthi ahole abathengi emhlabeni wabo. Ingakhombisa amakhasimende ukuthi angawusebenzisa kanjani umkhiqizo ngendlela engcono kakhulu, ngenkathi futhi ehlola iziteshi zemidiya yezenhlalo. Amakhodi we-QR angenisa abathengi kokuqukethwe kwevidiyo noma izithombe ngendlela entsha, ephula umkhawulo wolwazi olude. Ngaphezu kwalokho, amakhodi we-QR anikeza nezinkampani zekhofi ngaphezulu kwesikhala sokuma emaphaketheni, futhi akusadingeki achaze imininingwane yomkhiqizo kakhulu.
Hhayi kuphela ikhofi, izinto ezisezingeni eliphakeme zokupakisha zingasiza ukukhiqizwa kwedizayini yokupakisha, futhi umklamo omuhle ungakhombisa kangcono uhlobo lomphakathi phambi komphakathi. Ababili baphelezelelana futhi ngokuhlanganyela bakha ithemba lokuthuthuka elibanzi lemikhiqizo nemikhiqizo.
Singumkhiqizi ogxile ekukhiqizeni izikhwama zokufaka ikhofi iminyaka engaphezu kwengu-20. Sibe ngomunye wabakhiqizi bekhofi amakhulu kunabo bonke eChina.
Sisebenzisa ama-wipf ama-wipf amahle kakhulu asuka eSwitzerland ukugcina ikhofi lakho lisha.
Sithuthukise izikhwama ze-eco-friendly, njengezikhwama ezikhohlisayo kanye nezikhwama eziphindaphindekayo, kanye nezinto zokwethulwa zakamuva ze-PCR.
Ziyizinketho ezinhle kakhulu zokufaka esikhundleni sezikhwama zepulasitiki ezijwayelekile.
Isihlungi sethu sekhofi yeDop senziwe ngezinto zaseJapan, okuyisihlungi esihle kakhulu emakethe.
Kunamathiselwe ikhathalogi yethu, sicela usithumele uhlobo lwesikhwama, impahla, usayizi nenani olidingayo. Ngakho-ke singakucaphuca.
Isikhathi sePosi: Nov-07-2024
