Thatha inkomishi yakho oyithandayo kanye nethosti uye emhlabeni omuhle wekhofi!
Imakethe yekhofi yomhlaba wonke ibone izitayela ezithokozisayo ezinyangeni ezisanda kwedlula, kanye nezinguquko kokuthandwa ngabathengi kanye nokuguquguquka kwemakethe okunomthelela embonini.Idatha yakamuva evela ku-International Coffee Organization (ICO) ibonisa ukuthi ukusetshenziswa kwekhofi kuye kwakhuphuka, okubangelwa isidingo esikhulayo ezimakethe ezikhulayo kanye nezitayela ezintsha zekhofi elikhethekile.Ngesikhathi esifanayo, kukhona ukukhathazeka ngomthelela wokushintsha kwesimo sezulu ekukhiqizeni ikhofi, kanye nokushintsha kwamandla okuhweba kanye nokuncintisana kwezimakethe.
Enye yezindlela ezibaluleke kakhulu emakethe yekhofi ukukhula kwentshisekelo yabathengi kokukhethekile kanye nekhwalithi ephezulu yekhofi.Ukukhuphuka kwesiko lekhofi kuye kwaqhuba lo mkhuba, lapho abathengi bekhetha ukukhetha umsuka kanye nekhwalithi yamabhontshisi wekhofi.Ukuze kuhlangatshezwane nalesi sidingo, abakhiqizi abaningi bekhofi bebegxile ekukhiqizeni amakhofi akhethekile kanye nendabuko eyodwa, abiza amanani aphezulu futhi ahehe abalandeli abaqotho abaphuza ikhofi.
Ngokungeziwe esidingweni sekhofi lekhwalithi ephezulu, kuphinde kube nentshisekelo ekhulayo yekhofi elizinzile nelitholakala ngokwezimiso zokuziphatha.Abathengi baya ngokuya beqaphela umthelela izinqumo zabo zokuthenga ezinawo endaweni ezungezile kanye nabalimi bekhofi, futhi ngenxa yalokho, kunesidingo esikhulayo sekhofi elikhiqizwa ngendlela ehambisana nemvelo nenhlalo.Lokhu kuholele ekwenyukeni kwezitifiketi ezifana ne-Fairtrade kanye ne-Rainforest Alliance, kanye nokucindezela kokubonakala obala okukhulu nokuziphendulela ochungechungeni lokunikezwa kwekhofi.
Ngasohlangothini lokukhiqiza, abalimi bekhofi babhekana nezinselelo eziningi, okuhlanganisa nomthelela wokushintsha kwesimo sezulu ezindaweni ezitshala ikhofi.Ukwenyuka kwamazinga okushisa, izimo zezulu ezingalindelekile kanye nokusabalala kwezinambuzane nezifo konke kube nomthelela omkhulu ekukhiqizweni kwekhofi eminyakeni yamuva.Ukuze kubhekwane nalezi zinselelo, abalimi abaningi bekhofi bebesebenzisa izindlela ezintsha zokulima futhi batshala imali ezinhlobonhlobo zekhofi ezikwazi ukumelana nesimo sezulu ukuze banciphise umthelela wokushintsha kwesimo sezulu ezitshalweni zabo.
Ngesikhathi esifanayo, imakethe yekhofi iphinde ithinteke ekushintsheni kokuhwebelana nokuncintisana kwemakethe.Eminyakeni yakamuva, imboni yekhofi ibone ukuthambekela okucacayo kokuhlanganiswa, nezinkampani ezinkulu ezithola izinkampani ezincane ukuze zithole isabelo semakethe esikhulu.Lokhu kuholele ekwandeni kokuncintisana kanye nengcindezi yentengo kubakhiqizi abancane bekhofi, manje ababhekene nenselelo yokuncintisana nezinkampani ezinkulu ezinezinsiza ezinkulu namandla okumaketha.
Omunye umkhuba obalulekile emakethe yekhofi ukwanda kwesidingo sekhofi ezimakethe ezisafufusa, ikakhulukazi e-Asia naseLatin America.Njengoba imali etholakalayo ikhula kulezi zifunda, abantu baya ngokuya baba nesithakazelo ekuphuzweni kwekhofi emakhaya nasezitolo zekhofi nasemakhefi.Lokhu kuveza amathuba amasha kubakhiqizi bekhofi, manje asebebheke ukukhulisa ubukhona babo kulezi zimakethe ezikhula ngokushesha.
Uma ubheka phambili, baningi abangaba abashintshi begeyimu emakethe yekhofi abangaba nomthelela omkhulu embonini.Phakathi kwezinto ezikhathazayo umthelela oqhubekayo wokuguquguquka kwesimo sezulu ekukhiqizeni ikhofi kanye nemizamo yokuthuthukisa izinhlobo zekhofi ezintsha, ezikwazi ukumelana nezimo.Ngaphezu kwalokho, ukuhwebelana okuguquguqukayo kwemboni kanye namandla okuncintisana kuzoqhubeka nokubumba imakethe, futhi isidingo esikhulayo sabathengi sekhwalithi ephezulu netholakala ngokuqhubekayo kungenzeka sibe nomthelela ohlala njalo embonini.
Sekukonke, imakethe yekhofi isesimweni sokushintsha njalo, okunezitayela ezintsha kanye namandla okuguquguquka okunomthelela omkhulu embonini.Njengoba okuthandwa ngabathengi kuqhubeka nokushintsha futhi imboni ivumelana nezinselele ezintsha, kuyacaca ukuthi imakethe yekhofi yomhlaba wonke izobhekana noshintsho oluqhubekayo kanye nokuqanjwa okusha eminyakeni ezayo.
Imakethe yekhofi iyadlondlobala ngokuphelele!Kubonakala sengathi kunesitolo sekhofi esisha esisemfashinini esiphuma kuwo wonke amakhona, sinikeza yonke into kusukela kuphuzo olubandayo kuya kuma-nitro latte.Kuyacaca ukuthi isidingo seziphuzo zethu eziyintandokazi ezine-caffeine siphezulu kakhulu, futhi akumangazi.Ngokucindezeleka nezinxushunxushu zokuphila kwansuku zonke, ubani ongakwenzi lokho'awufuni ukuqala usuku ngenkomishi yekhofi emnandi?
Eqinisweni, ukukhula kwemakethe yekhofi kuholele ekuthuthukisweni okuthakazelisayo.Kokukodwa, izinsiza zokubhalisa ikhofi ziqhume ngenani.Njengokungathi izitolo zethu zekhofi zendawo azinazo kakade izinketho ezanele, manje singathola ubhontshisi esiwuthandayo ulethwe khona kanye emnyango wethu njalo.Kufana nokusa kukaKhisimusi njalo uma uvula lelo bhokisi lekhofi elisanda kugazingwa, futhi ingxenye engcono kakhulu ukuthi, awudingi ngisho nokuphuma endlini!
Uma sikhuluma ngokukhululeka, uke wezwa ngokukhuphuka kwemishini yokuthengisa ikhofi?Esikhathini esedlule, ukuthenga inkomishi yekhofi emshinini wokuthengisa kwakusho ukudela ikhwalithi nokunambitha, kodwa lokho'akusenjalo.Ngenxa yentuthuko yezobuchwepheshe kanye nesidingo esikhulayo sekhofi ohamba ngaso, le mishini manje isiyakwazi ukukhiqiza inkomishi emnandi yekhofi elisanda kwenziwa ngamasekhondi.Kufana nokuba ne-barista yakho yomuntu siqu kuwo wonke amakhona omgwaqo!
Yiqiniso, njengoba isidingo sekhofi sikhula, kanjalo nokuncintisana phakathi kwabakhiqizi bekhofi kuyakhula.Lokhu kuholele ezinhlobonhlobo ezimangalisayo zikabhontshisi wekhofi kanye nezimpahla ezibhakiwe emakethe, kanye nokugcizelelwa kokusimama kanye nezinqubo zokuhweba ezinobulungiswa.It'akusanele ukuthi izinkampani zekhofi zivele zinikeze umkhiqizo omuhle;Abathengi bafuna ukwazi ukuthi ikhofi abaliphuzayo litholakala ngokusemthethweni futhi liyakhiqizwa.Lokho'sa into enhle kuwo wonke umuntu ohilelekile, kusukela kubalimi kuya kubathengi, futhi'Esinye isizathu sokuzizwa ujabule ngokujabulela leyo nkomishi yesibili (noma yesithathu) yekhofi.
Kodwa akuyona nje imakethe yekhofi evamile echumayo.Ukuthandwa kweziphuzo zekhofi ezikhethekile nakho kukhule kakhulu.Kusukela ku-latte wezinongo zamathanga kuya ku-unicorn frappuccinos, kubonakala sengathi kukhona ingxube entsha yekhofi eyimfashini efika emakethe njalo ngeviki.Kukhona nabantu abazimisele ukuma ulayini amahora amaningi ukuze bathole izandla zabo ekhofini lakamuva elifanele i-Instagram.Ubani owayengacabanga ukuthi ikhofi lingaba uphawu lwesimo esinjalo?
Vumela's ungakhohlwa umthelela wezomnotho we-coffee boom.Imboni yekhofi manje isidlala indima enkulu emakethe yomhlaba, ngezigidigidi zamarandi ezichithwa minyaka yonke kuthengwa ubhontshisi wekhofi.Eqinisweni, ikhofi ivame ukubhekwa njengenye yezinto eziyigugu kakhulu emhlabeni, futhi'akunzima ukubona ukuthi kungani.Kusukela kubalimi abatshala ubhontshisi kuya kuma-barista abenza iziphuzo esizithandayo, imboni yekhofi isekela izigidi zemisebenzi nezindlela zokuziphilisa emhlabeni jikelele.
Kunjalo, ngawo wonke ama-hype azungeze ikhofi, kulula ukukhohlwa ukuthi kukhona okungahle kube nokubi kule makethe echumayo.Ngakolunye uhlangothi, ukusetshenziswa kakhulu kwekhofi kuye kwaphakamisa ukukhathazeka mayelana nokusimama kanye nomthelela wemvelo wokukhiqizwa kwekhofi.Ukwengeza, ukukhuphuka kweziphuzo zekhofi ezikhethekile kuye kwaholela ekutheni abantu badle ushukela kanye nama-kilojoule amaningi, okungaba nomthelela omubi empilweni yethu.Kubalulekile ukukhumbula ukuthi ukulinganisela kuyisihluthulelo, ngisho nokuthile okumnandi njengekhofi.
Vumela'singawushayi indiva umthelela wokuhlanya kwekhofi ezibe nawo ezimpilweni zethu zomphakathi.Esikhathini esedlule, ukuhlangana nomuntu ukuze uthole ikhofi kwakuyindlela elula, ephansi yokuxoxa nabangani noma osebenza nabo.Manje isiphenduke umcimbi ngokwawo, lapho abantu bengashiyi lutho ukuze bathole isitolo sekhofi esihle kakhulu noma bazame isiphuzo sakamuva semfashini.Akuvamile ukuthi abantu bachithe amahora amaningi ezitolo zekhofi, bephuza iziphuzo, besebenza kuma-laptop noma bexoxa nabangani.It'sengathi izitolo zekhofi seziyisizinda esisha somphakathi esizukulwaneni sethu.
Sekukonke, imakethe yekhofi iyakhula ngokusobala futhi ayibonisi zimpawu zokwehla.Kusukela kumasevisi okubhalisa kuya eziphuzweni ezikhethekile, akukaze kube khona isikhathi esingcono sokuba umthandi wekhofi.Nakuba kungase kube nezinto ezingezinhle ezingaba khona kulo mkhuba, njengokukhathazeka ngokusimama kanye nempilo, akunakuphikwa ukuthi ikhofi libe ngumdlali omkhulu empilweni yethu yezomnotho nezenhlalo yomhlaba wonke.Ngakho-ke thatha inkomishi yakho oyithandayo kanye nethosti uye emhlabeni omuhle wekhofi!
Isikhathi sokuthumela: Jan-18-2024
