Ukukhula Kwekhofi Yomhlaba Wonke: Ukwephula izitayela
I-Global Coffee Demage ikhule kakhulu eminyakeni yamuva nje, yembula izitayela ezibucayi ezivuselela imboni emhlabeni jikelele. Kusuka emigwaqweni ephithizelayo yeNew York City kuya ekuconweni kwamahlathi ekhofi eColombia, uthando lwaleli mnyama, isiphuzo esimnandikazi asazi imingcele. Njengoba umhlaba usuxhumeke kakhudlwana, ukufunwa kwekhofi kukhula ngokushesha, kuqhutshwa yizici ezahlukahlukene kufaka phakathi izintandokazi zabathengi, ukukhishwa kwemali okulahlwayo kanye nokwanda kwesiko lekhofi emhlabeni wonke.
Ukuhlinzwa ekusetshenzisweni kwekhofi kungabonakala kwezinto ezimbalwa ezibalulekile. Okokuqala, ukuvela kwendlela yokuphila emadolobheni okuphithizelayo kuholele ekukhuphukeni kwenani lezitolo zekhofi namathofi emadolobheni amakhulu emhlabeni wonke. Ukwemukelwa kwalezi zindawo akuzange kwenziwe kuphela ikofi etholakale kalula kubathengi, kepha futhi kuveze izici zezenhlalo zokusetshenziswa kwekhofi. Amakhekhe athuthukise ama-hubs aphilayo emphakathini lapho abantu bebuthana khona ukujabulisa umphakathi, basebenze noma bajabulele isikhashana sokuphumula, ngaleyo ndlela banikela ngesidingo esikhulayo sekhofi.
Ngokwengeziwe, ukuqwashisa okukhulayo kwezinzuzo zezempilo zokusetshenziswa kwekhofi okulinganiselayo nakho kube nomthelela ekudleni okufunwayo. Ucwaningo lwakamuva luqokomisa izinzuzo zezempilo zekhofi, kusuka ekuthuthukiseni umsebenzi wokuqonda ukuze kuncishiswe ubungozi bezifo ezithile. Ngenxa yalokhu, abathengi baphinde babheka ikhofi hhayi njengomthombo wamandla nokufudumala, kodwa futhi njenge-elixir yezempilo engaba khona, eqhubeka nokufuna ukufunwa kwayo emhlabeni jikelele.
Enye into efunwa yikhofi yekhofi ikhuphuka imali engenayo elahlekile emnothweni ovelayo. Njengoba abantu abasezingeni eliphakathi bekhula emazweni anjengeChina, India kanye neBrazil, abantu abaningi bakwazi ukukhokhela inkomishi yekofi nsuku zonke. Ngaphezu kwalokho, iWesternnization of Machithezeme Ukudlangiswa kulezi zindawo iholele ekuthandeni ikhofi phezu kweziphuzo zendabuko, okwenza kube yingxenye ebalulekile yezimpilo zabantu abaningi nsuku zonke.
Ngaphezu kwalokho, ukunwetshwa komhlaba wonke kwesiko lekhofi kudlale indima enkulu ekukhuleni kwesidingo sekofi. Phambilini, ikhofi yayidliwe kakhulu emazweni aseNtshonalanga, kepha namuhla ukwamukelwa kwesiko lekhofi lingabonakala ezifundeni ezinjenge-Asia neMiddle East, lapho ukusetshenziswa kwekhofi kukhuphuka khona. Lokhu kuguqulwa kubangelwe ukwanda kwamaketanga wekhofi aphesheya, ithonya lezokuxhumana kanye nentshisekelo ekhulayo ngokubhekana nokwazisa izinhlobo ezahlukahlukene zekhofi emhlabeni jikelele.
Ukukhula kwesidingo sekofi lomhlaba wonke kuba nomthelela oguqukayo embonini yekhofi, okuthinta yonke into kusuka ekukhiqizweni kuya kumasu okuthengisa. Ukwanda kwesidingo sikabhontshisi waso emazweni akhiqizwa yikhofi anjengeBrazil, iVietnam neColombia kuholele ekukhiqizweni nasekuthuthelweni kwamanye amazwe. Lo mkhuba awunamthelela omuhle emnothweni walamazwe la mazwe, kodwa futhi wakha amathuba abalimi abancane abamba iqhaza ezimakethe zomhlaba, ngaleyo ndlela bathuthukise izindlela zabo zokuziphilisa.
Ngokwengeziwe, ukufunwa okukhulayo kwekhofi kuye kwaholela ekushintsheni embonini ebanzi ekusimeni nasekuhlanganeni kokuziphatha. Abathengi baya ngokuya bekwazi ngomthelela wezemvelo nakwezenhlalo yemikhiqizo abayithengayo, okuholela ekufuneni okukhulayo kwekhofi etholwe ngokufanele futhi ekhiqizwe ngokuqinile. Ngenxa yalokhu, izinkampani eziningi zekhofi zitshala imali ezindleleni ezinobungane bemvelo, isitifiketi se-Fairtrade, kanye nobudlelwano bokuhweba ngokuqondile nabalimi bekofi ukuze bahlangabezane nezidingo eziguqukayo zabathengi abaholayo.
Ukukhula kwesidingo sekofi lomhlaba wonke kuletha amathuba nezinselelo ezinkampanini zekhofi zomhlaba wonke. Ngakolunye uhlangothi, isidingo esikhulayo sidale imakethe ekhulayo yemikhiqizo yekhofi, okuphumela ekuthengisweni nasezinzuzo zabadlali bezimboni. Ngakolunye uhlangothi, isimo sokuncintisana semvelo sesibe sikhulu ngokwengeziwe, nezinkampani zivuselela isabelo semakethe esanda esanda saya. Ngakho-ke, ukwenza izinto ezintsha nokwehlukanisa kubalulekile ukuthi amabhizinisi avelele futhi athathe ukunakwa kwabathengi abaqondayo.
Ngamafuphi, ukukhula okufunwa kwekofi lomhlaba wonke kuyinto ephoqelelayo evuselela imboni yekhofi futhi inomthelela ekuziphatheni kwabathengi emhlabeni wonke. Umkhakha ulungele ukukhula okuqhubekayo nentuthuko njengoba uthando lwekhofi ludlula imingcele namasiko. Ukusuka emasimini ekhofi e-rush of South America kuya emigwaqweni ephithizelayo yamadolobha amakhulu, uthando lwekhofi luyakhiwa, ukushayela inkambiso esihlabayo esibonisa ukuthi azikho izimpawu zokunciphisa ijubane. Njengoba ukunambitheka kwekhofi emhlabeni kuqhubeka nokuvela, imboni kufanele ivumelane nezimo futhi ikwazi ukuhlangabezana nokushintsha izidingo zemakethe futhi iqinisekise ukuthi uthando lwalesi siphuzo esithandekayo luhlala lukhula ngezizukulwane ezizayo.Imakethe entsha ekhombisa ikhofi yomhlaba wonke ukusetshenziswa kuyavuka. Ngokusho kombiko wakamuva nge-Market Research Ikusasa, kulindeleke ukuthi kulindeleke ukuthi kukhule emazingeni okukhula konyaka we-5.5% ukusuka ku-2021 kuya ku-2027. Umbiko uthi ukuthandwa okukhulayo kwekhofi. Ikhofi phakathi kwabathengi abasebasha.
Omunye wabashayeli abalulekile bokukhula kungukuthandwa okukhulayo kwekhofi phakathi kweminyaka eyinkulungwane noGen Z. Lawa maqembu azimisele ngokwengeziwe ukuchitha imali ekhofi esezingeni eliphakeme futhi adinga ukufunwa kwemikhiqizo yekhofi ekhethekile ne-premium. Lokhu kuholele ekunwelisweni kwemakethe yekhofi, ngezitolo eziningi zekhofi kanye nokuphosa okukhethekile kwekhofi okuvulwa ezindaweni zasemadolobheni emhlabeni wonke.
Ngaphezu kwesidingo esikhulayo sekofi esezingeni eliphakeme, kukhona futhi umkhuba oya kwimikhiqizo yekhofi ethobekile yemvelo futhi etholwe ngokufanele. Abathengi baya ngokuya befuna ikhofi esekhulile futhi bavunwa ngokuzinzile futhi bazimisele ukukhokha imali ekhokhelwa ngemikhiqizo ehlangabezana nalezi zindinganiso. Lokhu kuvuselele ukukhula kwemakethe yekhofi ye-organic ne-acturade, kanye nokukhuphuka kwezitifiketi ezinjenge-rainformest Alliance kanye ne-Fairtrade Certification.
Ukukhuphuka kwe-e-commerce kubuye kube nendima ebalulekile ekukhuleni kwemakethe yekhofi. Njengoba iningi labathengi lithenga online, izinhlobo zekhofi ziyakwazi ukufinyelela izithameli ezibanzi futhi zithengise ngqo kubathengi ngamawebhusayithi abo noma izimakethe ezivela ku-inthanethi ezivela eceleni. Lokhu kusiza ukuthengisa ukuthengisa futhi kwandise ukuqwashisa ngemikhiqizo ekhethekile ne-premium yekhofi.
Ubhubhane lwe-Covid-19 lube nomthelela omkhulu emakethe yekhofi. Ngenkathi ukuvalwa kwezitolo zekhofi kanye namathofi kuholele ekuthengisweni kwesikhashana kokuthengisa, abathengi abaningi baphendukele ekwenzeni futhi bajabulele ikhofi ekhaya. Lokhu kuholele ekuthengisweni kwangemva kokuthengisa kwemishini yekofi okufana nemishini ye-espresso, ama-grinders wekhofi kanye nemishini yekofi yokuwa. Ngenxa yalokhu, izinkampani ezenza imishini yekofi zisakhula yize izinselelo ezibangelwe yibhubhane.
Ukukhula kwemakethe yekhofi akunqunyelwe emazweni athuthukile. Ukusetshenziswa kwekhofi kukhula ngokushesha ezimakethe ezivelayo ezifana neChina, India kanye neBrazil njengezinto eziphilayo kanye nokushintsha okuthandwa ngumthengi ukufunwa kwemikhiqizo yekhofi ye-Premium. Lokhu kudala amathuba abalulekile abakhiqizi bekhofi nabathengisi abangaphandle, kanye namaketanga ekhofi kanye nabathengisi abakhethekile bekofi babheke ukukhulisa izimakethe ezintsha.
Yize i-Outlook yemakethe yekhofi inempilo enhle, kukhona nezinye izinselelo ezingaba khona. Ukushintshwa kwesimo sezulu kubeka usongo olukhulu ekukhiqizweni kwekhofi, okumazinga okushisa okukhuphukayo kanye nokushintsha kwamaphethini wesimo sezulu esithinta ikhwalithi nokuvunyelwa kwezilimo zekhofi. Ngaphezu kwalokho, ukungazinzi kwezepolitiki nakwezomnotho ezifundeni ezikhiqiza ikofi kungaphazamisa amaketanga nokuholela ekuguqukeni kwamanani.
Ukubhekana nalezi zinselelo, izinkampani eziningi zekhofi zitshala imali ememezele esomisele futhi zisebenzela ukunciphisa umthelela wokushintshwa kwesimo sezulu ekukhiqizweni kwekhofi. Lokhu kufaka phakathi izindlela zokuqhakambisa i-agroforestry, kuthuthukise ukuphathwa kwamanzi kanye nokuxhasa abalimi abancane. Ngaphezu kwalokho, inkampani igxile ekwakhiweni okusha ekukhuleni kwekhofi kanye nokucutshungulwa, ngokugcizelelwa ekuthuthukiseni izinhlobo ezintsha zekhofi ezimelana nemiphumela yokuguquguquka kwesimo sezulu.
Sekukonke, ikusasa lemakethe yekhofi liqhakazile, linesidingo esiqinile sokukhula kokushayela kwekhofi kanye nokubumbana embonini embonini. Njengoba izintandokazi zabathengi ziqhubeka nokushintsha futhi izimakethe ezintsha zivulekile, izinkampani zekhofi zinamathuba aphezulu okwakha imikhiqizo yazo nokwandisa amabhizinisi abo. Kodwa-ke, la mathuba kufanele alinganise ngokumelene nesidingo sokubhekana nezinselelo ezibangelwa ukuguquka kwesimo sezulu futhi aqinisekise ukuqina kwesikhathi eside komkhakha wekhofi.
Singumkhiqizi ogxile ekukhiqizeni izikhwama zokufaka ikhofi iminyaka engaphezu kwengu-20. Sibe ngomunye wabakhiqizi bekhofi amakhulu kunabo bonke eChina.
Sisebenzisa ama-wipf ama-wipf amahle kakhulu asuka eSwitzerland ukugcina ikhofi lakho lisha.
Sithuthukise izikhwama ze-eco-friendly, njengezikhwama ezikhohlisayo kanye nezikhwama eziphindaphindekayo. Ziyizinketho ezinhle kakhulu zokufaka esikhundleni sezikhwama zepulasitiki ezijwayelekile.
Sicela usithumele uhlobo lwesikhwama, impahla, usayizi nenani olidingayo. Ngakho-ke singakucaphuca.
Isikhathi sePosi: Feb-22-2024
