Ukukhula Kwesidingo Sekhofi Emhlabeni Wonke: Amathrendi Aphulayo
Isidingo sekhofi emhlabeni wonke sikhule kakhulu eminyakeni yamuva nje, okuveza izitayela ezishintshayo ezishintsha kabusha imboni emhlabeni jikelele.Kusukela emigwaqweni ephithizelayo yaseDolobheni laseNew York kuya emasimini ekhofi anokuthula aseColombia, uthando lwalesi siphuzo esimnyama nesiphunga elimnandi alunamingcele.Njengoba umhlaba uxhumeka kakhulu, isidingo sekhofi sikhula ngokushesha, siqhutshwa yizinto ezihlukahlukene ezihlanganisa ukushintsha okuthandwa ngabathengi, ukukhuphuka kwemali engenayo etholakalayo kanye nokwanda kwesiko lekhofi emhlabeni jikelele.
Ukwanda kokusetshenziswa kwekhofi kungabangelwa izici ezimbalwa ezibalulekile.Okokuqala, ukuvela kwempilo yasemadolobheni ephithizelayo kuholele ekwenyukeni kwenani lezitolo zekhofi namakhefi emadolobheni amakhulu emhlabeni jikelele.Ukwanda kwalezi zindawo akwenzanga nje kuphela ukuthi ikhofi ifinyeleleke kalula kubathengi, kodwa futhi kuchaze kabusha izici zenhlalo yokusetshenziswa kwekhofi.Amathilomu asethuthuke aba yizindawo zomphakathi ezinempilo lapho abantu bebuthana khona ukuze bahlanganyele, basebenze noma bajabulele nje isikhashana sokuphumula, ngaleyo ndlela aba nesandla ekukhuleni kwesidingo sekhofi.
Ukwengeza, ukuqwashisa okukhulayo ngezinzuzo zezempilo zokusetshenziswa kwekhofi okusesilinganisweni nakho kube nomthelela ekwandeni kwesidingo.Ucwaningo lwakamuva lugqamisa izinzuzo zezempilo ezingaba khona zekhofi, kusukela ekuthuthukiseni ukusebenza kwengqondo kuya ekwehliseni ubungozi bezifo ezithile.Ngenxa yalokho, abathengi baya ngokuya bebheka ikhofi hhayi nje njengomthombo wamandla nokufudumala, kodwa futhi njenge-elixir yezempilo engaba khona, iqhubekisela phambili isidingo sayo somhlaba wonke.
Esinye isici esibangela isidingo sekhofi ukunyuka kwemali engenayo etholakalayo emazweni asathuthuka.Njengoba inani labantu abasezingeni eliphakathi likhula emazweni afana neChina, India neBrazil, abantu abaningi ngokwengeziwe bangakwazi ukuphuza inkomishi yekhofi nsuku zonke.Ngaphezu kwalokho, imikhuba esetshenziswayo yasentshonalanga kulezi zifunda iholele ekuthandeni ikhofi kuneziphuzo zendabuko, okulenze libe yingxenye ebalulekile yokuphila kwansuku zonke kwabantu abaningi.
Ngaphezu kwalokho, ukwanda kwesiko lekhofi emhlabeni jikelele kubambe iqhaza elikhulu ekukhuleni kwesidingo sekhofi.Ngaphambilini, ikhofi lalisetshenziswa kakhulu emazweni aseNtshonalanga, kodwa namuhla ukwamukelwa kwesiko lekhofi kungabonakala ezindaweni ezifana ne-Asia neMpumalanga Ephakathi, lapho ukusetshenziswa kwekhofi kukhuphuka khona.Lolu shintsho ludalwe ukwanda kwamaketango ekhofi emhlabeni wonke, umthelela wenkundla yezokuxhumana kanye nentshisekelo ekhulayo yokuthola nokwazisa izinhlobo ezahlukene zekhofi emhlabeni jikelele.
Ukukhula kwesidingo sekhofi emhlabeni wonke kuba nomthelela oguquguqukayo embonini yekhofi, okuthinta yonke into kusukela ekukhiqizeni kuya kumasu okumaketha.Ukwenyuka kwesidingo sikabhontshisi wabo emazweni akhiqiza ikhofi njengeBrazil, Vietnam kanye neColombia kuholele ekwenyukeni kokukhiqizwa nokuthunyelwa kwamanye amazwe.Lo mkhuba awunawo nje umthelela omuhle emnothweni walawa mazwe, kodwa futhi udala amathuba okuba abalimi abancane babambe iqhaza ezimakethe zomhlaba, ngaleyo ndlela bathuthukise indlela yabo yokuziphilisa.
Ukwengeza, isidingo esikhulayo sekhofi sibangele ushintsho embonini yonke ekusimameni nasekutholeni izimiso zokuziphatha.Abathengi baya ngokuya beqaphela umthelela wemikhiqizo abayithengayo kwezemvelo nenhlalo, okuholela ekukhuleni kwesidingo sekhofi elitholakala ngendlela efanele nelikhiqizwa ngokuqhubekayo.Ngenxa yalokhu, izinkampani eziningi zekhofi zitshala imali emikhubeni ehambisana nemvelo, isitifiketi se-Fairtrade, kanye nobudlelwano bokuhweba obuqondile nabalimi bekhofi ukuze kuhlangatshezwane nezidingo ezishintshayo zabathengi abanomthwalo wemfanelo.
Ukukhula kwesidingo sekhofi emhlabeni wonke kuletha amathuba nezinselelo ezinkampanini zekhofi zomhlaba wonke.Ngakolunye uhlangothi, isidingo esikhulayo sidale imakethe ekhulayo yemikhiqizo yekhofi, okuholele ekwandeni kokuthengiswa kanye nenzuzo yabadlali bezimboni.Ngakolunye uhlangothi, isimo sokuncintisana sesishube kakhulu, njengoba izinkampani zilwela ukuthola isabelo semakethe esikhula njalo.Ngakho-ke, ukusungula izinto ezintsha kanye nokwehlukanisa kubalulekile ukuze amabhizinisi agqame futhi abambe ukunaka kwabathengi ababonayo.
Kafushane, ukukhula kwesidingo sekhofi emhlabeni wonke kuyisimo esiphoqayo esilungisa kabusha imboni yekhofi futhi sibe nomthelela ekuziphatheni kwabathengi emhlabeni jikelele.Imboni ikulungele ukukhula nokuthuthuka okuqhubekayo njengoba uthando lwekhofi lweqa imingcele namasiko.Kusukela emasimini ekhofi aluhlaza aseNingizimu Melika kuya emigwaqweni ephithizelayo yasemadolobheni amakhulu, uthando lwekhofi luyafufusa, luqhuba inkambiso entsha engabonisi zimpawu zokwehla.Njengoba ukunambitheka kwekhofi emhlabeni kuqhubeka nokushintshashintsha, imboni kufanele ivumelane futhi isungule ukuze ihlangabezane nezidingo zemakethe ezishintshayo futhi iqinisekise ukuthi uthando lwalesi siphuzo esithandekayo luhlala luqinile ezizukulwaneni ezizayo.Imakethe yekhofi ikhula ngamandla, ngedatha entsha ekhombisa ikhofi lomhlaba wonke. ukusetshenziswa kuyenyuka.Ngokombiko wakamuva we-Market Research Future, imakethe yekhofi yomhlaba wonke kulindeleke ukuthi ikhule ngesilinganiso sokukhula saminyaka yonke esingu-5.5% kusukela ngo-2021 kuya ku-2027. ukuthandwa okukhulayo kwekhofi.Ikhofi phakathi kwabathengi abasha.
Esinye sezici eziyinhloko zalokhu kukhula ukuthandwa okukhulayo kwekhofi phakathi kwabathengi beMillennial kanye neGen Z.Lawa maqembu azimisele kakhulu ukusebenzisa imali ekhofini lekhwalithi ephezulu futhi aqhubekisele phambili isidingo semikhiqizo yekhofi ekhethekile kanye nekhwalithi ephezulu.Lokhu kuholele ekwandeni kwemakethe yekhofi, lapho kuvuleke izitolo zekhofi ezengeziwe kanye nezishicileli zekhofi ezikhethekile ezindaweni zasemadolobheni emhlabeni jikelele.
Ngaphezu kwesidingo esikhulayo sekhofi elisezingeni eliphezulu, kukhona futhi umkhuba obheke emikhiqizweni yekhofi esimeme futhi etholakala ngokwezimiso zokuziphatha.Abathengi baya ngokuya befuna ikhofi elitshalwe futhi livunwe ngendlela eqhubekayo futhi bazimisele ukukhokha inkokhelo yemikhiqizo ehlangabezana nalawa mazinga.Lokhu kugqugquzele ukukhula kwemakethe yekhofi ye-organic kanye ne-Fairtrade, kanye nokukhuphuka kwezitifiketi ezifana ne-Rainforest Alliance kanye ne-Fairtrade Certification.
Ukunyuka kwe-e-commerce nakho kudlale indima ebalulekile ekukhuleni kwemakethe yekhofi.Njengoba abathengi abaningi bethenga ku-inthanethi, izinhlobo zekhofi ziyakwazi ukufinyelela izethameli eziningi futhi zidayisele abathengi ngokuqondile ngamawebhusayithi abo noma izimakethe ze-inthanethi zezinkampani zangaphandle.Lokhu kusiza ukushayela ukuthengisa futhi kukhuphule ukuqwashisa ngemikhiqizo yekhofi ephambili nekhethekile.
Ubhubhane lwe-COVID-19 nalo lube nomthelela omkhulu emakethe yekhofi.Nakuba ukuvalwa kwezitolo zekhofi namakhefi kuye kwaholela ekwehleni kwesikhashana kokuthengiswa, abathengi abaningi sebephendukele ekwenzeni nokujabulela ikhofi ekhaya.Lokhu kuye kwaholela ekwandeni kokuthengiswa kwemishini yekhofi njengemishini ye-espresso, izigaya zekhofi kanye nemishini yekhofi ethela phezu kwekhofi.Ngenxa yalokhu, izinkampani ezenza imishini yekhofi zisakhula naphezu kwezinselelo ezidalwa yilolu bhubhane.
Ukukhula kwemakethe yekhofi akugcini emazweni athuthukile.Ukusetshenziswa kwekhofi kukhula ngokushesha ezimakethe ezisafufusa ezifana ne-China, i-India ne-Brazil njengoba imali engenayo ekhuphukayo kanye nokushintsha okuthandwayo kwabathengi kuqhuba isidingo semikhiqizo yekhofi ephambili.Lokhu kudala amathuba abalulekile kubakhiqizi bekhofi nabathumela kwamanye amazwe, kanye namaketango ekhofi kanye nabathengisi bekhofi abakhethekile abafuna ukunwebela ezimakethe ezintsha.
Nakuba umbono wemakethe yekhofi umuhle, kukhona nezinselelo ezingaba khona.Ukushintsha kwesimo sezulu kubangela usongo olukhulu ekukhiqizweni kwekhofi, ngokukhuphuka kwamazinga okushisa kanye nokushintsha kwesimo sezulu okuthinta ikhwalithi kanye nesivuno sezitshalo zekhofi.Ukwengeza, ukungazinzi kwezombangazwe nezomnotho ezindaweni ezikhiqiza ikhofi kungaphazamisa uchungechunge lokuhlinzeka futhi kuholele ekuguquguqukeni kwentengo.
Ukuze kubhekwane nalezi zinselelo, izinkampani eziningi zekhofi zitshala izimali ezindleleni ezisimeme zokuthola usizo futhi zisebenzela ukunciphisa umthelela wokushintsha kwesimo sezulu ekukhiqizeni ikhofi.Lokhu kubandakanya izinhlelo zokukhuthaza ukutshala kwamahlathi, ukwenza ngcono ukuphathwa kwamanzi kanye nokweseka abalimi abasafufusa.Ngaphezu kwalokho, inkampani igxile emisha ekutshalweni nasekucutshungulweni kwekhofi, ngokugcizelela ekuthuthukiseni izinhlobo ezintsha zekhofi ezimelana kakhulu nemiphumela yokushintsha kwesimo sezulu.
Sekukonke, ikusasa lemakethe yekhofi liqhakazile, linesidingo esinamandla sokukhula kokushayela kwekhofi okukhethekile nokukhethekile kanye nokuqamba okusha embonini.Njengoba okuthandwa ngabathengi kuqhubeka nokushintsha nezimakethe ezintsha zivuleka, izinkampani zekhofi zinamathuba abalulekile okwakha imikhiqizo yazo futhi zandise amabhizinisi azo.Kodwa-ke, la mathuba kufanele alinganiswe nesidingo sokubhekana nezinselele ezibangelwa ukuguquka kwesimo sezulu nokuqinisekisa ukusimama kwesikhathi eside kwemboni yekhofi.
Singumkhiqizi onguchwepheshe ekukhiqizeni izikhwama zokupakisha zekhofi iminyaka engaphezu kwengu-20.Sesibe ngomunye wabakhiqizi abakhulu bezikhwama zekhofi eChina.
Sisebenzisa amavalvu ekhwalithi angcono kakhulu e-WIPF avela eSwitzerland ukuze sigcine ikhofi lakho lilisha.
Senze izikhwama ezilungele imvelo, njengezikhwama ezivundisiwe kanye nezikhwama ezigaywa kabusha.Ziyizinketho ezingcono kakhulu zokushintsha izikhwama zepulasitiki ezivamile.
Sicela usithumelele uhlobo lwesikhwama, impahla, usayizi kanye nenani elidingekayo.Ngakho singakucaphuna.
Isikhathi sokuthumela: Feb-22-2024
