Eminyakeni eyi-10 eyalandela, izinga lokukhula lonyaka lemakethe yekhofi elibandayo lomhlaba kulindeleke lidlule ku-20%
Ngokombiko okhishwe yi-ejensi yokubonisana yamazwe omhlaba, ikhofi ebandayo ye-Global Brew Brew kulindeleke ukuthi ikhule kusuka ku-US $ 604.47 million ngo-2023 kuya kuma-US $ 4,595.53 wezigidi ezingama-2033, ngesilinganiso sokukhula sonyaka esingu-22.49%.
Ukuthandwa kwemakethe yekhofi ebandayo kukhula kakhulu, eNyakatho Melika kulindeleke ukuba ibe yimakethe enkulu yalesi siphuzo esiqabulayo. Lokhu kukhula kuqhutshwa yizici ezahlukahlukene, kufaka phakathi ukwethulwa kwamafomethi womkhiqizo amasha ngemikhiqizo yeKhofi kanye namandla okusebenzisa imali eyengeziwe yama-Millenials afuna ikhofi phezu kwezinye iziphuzo.
Eminyakeni yamuva nje, kube nomkhuba ocacile wemikhiqizo yeKhofi ukwethula amafomethi womkhiqizo amasha futhi wandise ithonya lawo eziteshini ezahlukene. Lokhu kuhamba kwamasu kwenzelwe ukuheha ukunakwa kwabathengi abafuna izindlela ezintsha nezilula zokujabulela iziphuzo zabo zekhofi abazithandayo. Ngenxa yalokhu, imakethe yotshwala ebandayo ibone ukunwetshwa okubalulekile, okuhlaselwayo okulungele ukuphuza, ama-espresso kanye nezinhlobo zekhofi ezinongiwe ukushaya amashalofu.
Ukukhuphuka kwekhofi elibandayo le-Brew kungathiwa futhi kuthathwa ngokushintsha okuncamelayo kwabathengi, ikakhulukazi phakathi kweminyaka eyizinkulungwane, ezaziwa ngothando lwazo lwekhofi. Njengoba amandla abo okusebenzisa imali eqhubeka nokwanda, izinkulungwane zeminyaka zidinga ukufunwa kwemikhiqizo ye-premium neyekhofi ekhethekile, kufaka phakathi ikhofi elibandayo le-Brew. Lokhu okuthandwa yikho kwekofi kuqhathaniswa nezinye iziphuzo kulindeleke ukuthi kudlale indima ebalulekile ekukhiqizeni ukukhula kwemakethe eNyakatho Melika.
Ngokusho kocwaningo lwemakethe, eNyakatho Melika kulindeleke ukuthi lulawule imakethe yekhofi ebandayo ye-Global Brew.'isikhundla esinamandla njengemakethe ebalulekile yekhofi ebandayo. Ukuhlangana kwezintandokazi zabathengi, ukusungulwa kwezimboni nemizamo yokuthengisa yamasu.
Enye yezinto ezibalulekile ezishayela ukukhula kweNorth American Cold Brew COOCK PARK kuyinto eshintshayo yokuphila yabathengi. Njengoba abantu abaningi bafuna izinketho zokuphuza ezindleleni ezilingana namashejuli azo amatasa, ukusebenziseka kanye nokuthwala kwekhokho okubandayo kwekhofi kwenza kube yindlela ekhangayo. Ngokwengeziwe, ukukhuphuka kwezindlela zabathengi eziqondayo kuholele ekutheni kuncishiswe isidingo sekhofi elibandayo, elivame ukubhekwa njengendlela enempilo yekhokho yendabuko yendabuko evuthayo ngenxa yokunambitheka kwayo okuphansi nokunambitheka okubushelelezi.
Ngokwengeziwe, ithonya lemithombo yezokuxhumana kanye namapulatifomu edijithali badlale indima enkulu ekuthandweni kwekhofi ebandayo ebandayo phakathi kwabathengi. Imikhiqizo yekhofi isebenzisa lezi ziteshi ukukhombisa imikhiqizo yazo yokubanda yekhofi yotshwala, ukuzibandakanya nezithameli zabo eziqondiwe, futhi kwakha i-buzz ezungeze ukwethulwa komkhiqizo kwakamuva komkhiqizo. Lokhu kuba khona kwedijithali akugcini nje kukhuphule ukuqwashisa kwabathengi kepha futhi kunomthelela ekukhuleni kwemakethe okuphelele ngokushayela isivivinyo somkhiqizo kanye nokwamukelwa.
Ukuze uhlangabezane nesidingo esikhulayo sekhofi ebandayo ebandayo, imikhiqizo yekhofi iye yandisa ngenkuthalo kwiphothifoliyo yomkhiqizo yazo ukuze ihlangabezane nezintandokazi zabathengi abahlukahlukene. Lokhu kuholele ekuqalisweni kwama-Cofferes abandayo anongiwe, izinhlobo ezifakwe i-nitro, kanye nobambiswano nezinye iziphuzo nemikhiqizo yendlela yokuphila ukudala i-Brews ebandayo. Ngokunikela ngezinketho eziningi, izinhlobo zekhofi ziyakwazi ukudonsa ukunakwa kwamaqembu ahlukene wabathengi futhi aqhube ukukhula okuqhubekayo emakethe.
Imboni ye-Foodservice nayo ibambe iqhaza elikhulu ekushayeleni ukwanda kwemakethe yekhofi ebandayo. Amakhekhe, izindawo zokudlela, kanye nezitolo ezikhethekile zekhofi ezenziwe zaba khona ababandayo zibe yindawo yokudla ukwanelisa abaphuza ikofi abaqondayo. Ngokwengeziwe, ukuvela kwekhofi elibandayo kanye nokufakwa kweziphuzo ezibandayo ezenziwa kumamenyu wezindawo zokudlela ezithandwayo futhi kube nomthelela ekwabiweni kwalo mkhuba.
Uma ubheka phambili, imakethe yekhofi yaseNyakatho neNyakatho Melika i-Brew Brew Brew kubukeka sengathi i-trajectory engaphezulu, iqhutshwa isidingo sabathengi, ukusungulwa kwezimboni kanye nokuma kwemakethe yamasu. Imakethe kulindeleke ukuthi iqhubeke ukukhula njengoba ama-brand yekhofi ayaqhubeka nokuvula amafomethi womkhiqizo amasha futhi anwebe ubukhona bawo eziteshini ezahlukahlukene. Ngamandla akhulayo okusebenzisa imali yeminyaka eyizinkulungwane kanye nokuthandwa kwawo okuqinile kwekhofi, ikakhulukazi i-Cold Brew, iNyakatho Melika izoqinisa isikhundla sayo njengemakethe ehamba phambili kulesi sigaba sokuqhakambisa.
Leli yiphuzu elisha lokukhula embonini yokufaka kanye nenselelo entsha yemakethe yezitolo zekhofi. Ngenkathi ngithola ubhontshisi wekhofi othanda abathengi, kudingeka futhi athole umphakeli wesikhathi eside wokupakisha, noma ngabe yizikhwama, izinkomishi, noma amabhokisi. Lokhu kudinga umenzi ongahlinzeka ngezixazululo zokufaka okukodwa.
Singumkhiqizi ogxile ekukhiqizeni izikhwama zokufaka ikhofi iminyaka engaphezu kwengu-20. Sibe ngomunye wabakhiqizi bekhofi amakhulu kunabo bonke eChina.
Sisebenzisa ama-wipf ama-wipf amahle kakhulu asuka eSwitzerland ukugcina ikhofi lakho lisha.
Sithuthukise izikhwama ze-eco-friendly, njengezikhwama ezikhohlisayo kanye nezikhwama eziphindaphindekayo, kanye nezinto zokwethulwa zakamuva ze-PCR.
Ziyizinketho ezinhle kakhulu zokufaka esikhundleni sezikhwama zepulasitiki ezijwayelekile.
Kunamathiselwe ikhathalogi yethu, sicela usithumele uhlobo lwesikhwama, impahla, usayizi nenani olidingayo. Ngakho-ke singakucaphuca.
Isikhathi sePosi: Aug-30-2024
