Sethula ukwakheka kwethu kwakamuva kuzixazululo zokupakisha
Siyaziqhenya ngokunikeza umkhiqizo ohlanganisa izinzuzo zemvelo zokuphinda usebenziseke kabusha nokusebenza kwewindi elivumela ukubuka kalula okuqukethwe ngaphakathi.Ngesipiliyoni seminyaka engaphezu kwengu-20 sokukhiqiza, sithuthukise ubuciko bokudala izixazululo zokupakisha ezisezingeni eliphezulu ukuze kuhlangatshezwane nezidingo zamakhasimende ethu.Izikhwama zethu zekhofi ezigaywe kabusha ezifakwe emafasiteleni zingomunye wemikhiqizo emisha esikwazi ukuyinikeza, ngenxa yentuthuko yethu eqhubekayo nokutshalwa kwezimali kubuchwepheshe bakamuva bokukhiqiza.
Izikhwama zethu zekhofi ezigaywe kabusha ezigaywa kabusha zenzelwe ukunikeza inketho yokupakisha esimeme kubakhiqizi bekhofi nabathengisi abafuna ukunciphisa umthelela wabo endaweni ezungezile.Izikhwama zenziwe ngezinto ezikwazi ukugaywa kabusha futhi zingalahlwa ngendlela efanele ngemva kokusetshenziswa, ukuqinisekisa ukuthi azigcini sezinezela enkingeni yomhlaba kadoti wepulasitiki.Izinto ezifakwe isithwathwa zinikeza isikhwama ukubukeka okuyinkimbinkimbi, kwesimanje, kuyilapho iwindi livumela abathengi ukuthi babone kalula ikhwalithi nobusha bekhofi ngaphakathi.
Ngaphezu kwezinzuzo zazo zemvelo, izikhwama zethu zekhofi ezifakwe kabusha ezifakwe emafasiteleni nazo zisebenza kakhulu.Ukuma kwamafasitela kuklanywe ngokucophelela ukuze kunikeze ukubonakala okuphezulu komkhiqizo ngenkathi kugcinwa ubuqotho bephakheji.Lokhu kubaluleke kakhulu ekhofini, lapho ukubukeka kukabhontshisi noma isisekelo kungaba iphuzu elibalulekile lokuthengisa.Ukuthi amakhasimende afuna irosti ecebile, emnyama noma ukukhanya okuxubene nephunga elimnandi, amafasitela ezikhwameni zethu abavumela ukuthi benze isinqumo esinolwazi lapho bethenga.
Ukwengeza, izikhwama zethu zekhofi ezigaywe kabusha ezigaywa kabusha ziyatholakala ngezinketho zokuphrinta ezikhethekile ezihlukene, okuvumela amabhizinisi ukuthi enze ngendlela oyifisayo ukupakisha ukuze ahlangabezane nezidingo zawo zokuthengisa nokumaketha.Noma ngabe ufuna ukubonisa ilogo yakho, ugqamise umsuka kabhontshisi wakho wekhofi, noma udlulise umlayezo mayelana nomkhiqizo wakho, izinketho zethu zokuphrinta ezikhethekile zinikeza amathuba angapheli.Siyazi ukuthi ukupakisha kudlala indima ebalulekile ekubonisweni okuphelele komkhiqizo, futhi sizibophezele ekusizeni amakhasimende ethu enze amaphakheji agqama ngempela eshalofini.
Ngokungeziwe ebuhleni nasekusebenzeni kwezikhwama zethu Zekhofi Ezifakwe Efasiteleni Ezivuselelwe Kabusha, siphinde sibeke phambili ikhwalithi yomkhiqizo nokuqina.Izikhwama zethu zenzelwe ukumelana nobunzima bokuthumela nokuphatha, ukuqinisekisa ukuthi ikhofi ngaphakathi lihlala lilisha futhi livikelekile lize lifinyelele kumthengi wokugcina.Sikholelwa ukuthi ukupakisha akufanele kubukeke kukuhle kuphela, kodwa futhi kunikeze izinzuzo zangempela, kusize amabhizinisi ukuletha imikhiqizo yawo ngokusemandleni awo.
Njengenkampani enomlando omude embonini yokupakisha, siyaqhubeka nokuthuthuka ukuze sihlangabezane nezidingo ezishintshayo zamakhasimende ethu.Siyazi ukuthi ukusimama kuyinto ehamba phambili emabhizinisini amaningi namuhla futhi sizimisele ukuhlinzeka ngezixazululo zokupakisha ezihambisana nalawa magugu.Izikhwama zethu zekhofi ezigaywe kabusha ezigaywa kabusha zibonisa lokhu kuzibophezela, zinikeza enye indlela esebenzayo yokupakishwa kwepulasitiki evamile ngaphandle kokuphazamisa ikhwalithi noma ukusebenza.
Siyaziqhenya ngekhono lethu lokusungula izinto ezintsha nokuzivumelanisa nesimo sezwe esihlala sishintsha embonini yokupakisha.Ithimba lethu lochwepheshe lihlala licwaninga futhi lithuthukisa izinto ezintsha kanye nobuchwepheshe ukuze liqinisekise ukuthi sihamba phambili kumathrendi embonini.Lokhu kuzinikela ekusunguleni izinto kusivumela ukuthi sinikeze ngemikhiqizo efana nezikhwama zekhofi ezigaywe kabusha ezigaywa kabusha ezinamafasitela, sibeka izindinganiso ezintsha zokusimama nokusebenza emakethe.
Sekukonke, izikhwama zethu zekhofi ezigaywe kabusha ezigaywe kabusha ezinamafasitela zibonisa ukuzibophezela kwethu ekunikezeni izixazululo zokupakisha ezintsha nezisimeme.Njengoba sineminyaka engaphezu kwengu-20 yesipiliyoni sokukhiqiza, sinolwazi nobungcweti bokuhlinzeka ngemikhiqizo yekhwalithi ephezulu ehlangabezana nezidingo zamakhasimende ethu.Kungakhathaliseki ukuthi ungumkhiqizi wekhofi, umthengisi noma umsabalalisi, izikhwama zethu zekhofi ezigaywe kabusha ezigaywa kabusha zinikeza inhlanganisela ephelele yokusimama, ukusebenza nokukhanga okubonakalayo.
Ezimakethe zanamuhla, isidingo sezixazululo zokupakisha ezinobungani bemvelo nezibukekayo asikaze sibe phezulu.Njengoba abathengi beqaphela kakhulu umthelela wemvelo wezinto zokupakisha, izinkampani zifuna izinketho ezisimeme ngenkathi zinikeza ukubukeka okuyingqayizivele nokukhangayo kwemikhiqizo yabo.Lapha kulapho izikhwama zekhofi ezigaywe kabusha ezigaywe kabusha nezikhwama ezinamafasitela ziqala ukusebenza, zinikeza kokubili ukusebenza nobuhle.
Njengenkampani enesipiliyoni seminyaka engu-20 sokupakisha ukuphrinta, sithuthukise ubuchwepheshe obuhlukahlukene bezinqubo ezikhethekile ukuhlangabezana nezidingo ezikhulayo zamakhasimende ethu.Ubuchwepheshe bethu kule ndawo busivumela ukuthi sinikeze izixazululo ezintsha njengezikhwama zekhofi ezifakwe isithwathwa ezigaywa kabusha nezikhwama ezinamafasitela, ngasinye sinezici zaso zokuhlangabezana nezidingo ezithile.
Ake siqale sixoxe ngezici.Umphumela we-frosted ezintweni zokupakisha utholakala ngenqubo ye-matte, enikeza isikhwama ukubukeka okucashile, okuthambile.Lokhu kuqedwa okuyingqayizivele akugcini nje ngokungeza ukuthinta kobuhle ephaketheni, kodwa futhi kunikeza umuzwa othintekayo othuthukisa umuzwa womthengi wonke.Isiphetho esiyisithwathwa siphinde sivumele izinga elithile lokukhanya, okuvumela amazwibela wokuqukethwe ngenkathi kugcinwa i-aura yemfihlakalo.Lokhu kukhanga ikakhulukazi kumabhrendi afuna ukwakha umuzwa wokulindela nokufiseleka emikhiqizweni yawo.
Izikhwama ezinamafasitela, ngakolunye uhlangothi, zinikeza uhla lwezici ezihlukene ezidonsa amehlo ngokulinganayo.Amafasitela acacile kulezi zikhwama anikeza umbono ocacile womkhiqizo ngaphakathi, okuvumela abathengi ukuthi babone ikhwalithi, umbala kanye nokuthungwa kokuqukethwe.Lokhu kubonakala kunenzuzo ikakhulukazi emikhiqizweni yokudla neyesiphuzo njengoba kuqinisekisa abathengi ubusha nokukhanga kwalokho abakuthengayo.Ukwengeza, umbukiso unikeza amabhrendi ngendlela elula yokukhangisa ngemikhiqizo yawo ngaphandle kokulebula okwengeziwe noma ukupakishwa, okudala ubuhle obuncane nobusimanje.
Ngakho-ke kungani izikhwama zekhofi ezifakwe kabusha ezifakwe isithwathwa nezikhwama zamafasitela zikhetha isiphetho se-matte?Ukuqedwa kwe-matte akugcini nje ukwengeza ukubukeka okuyinkimbinkimbi nomuzwa wokupakisha, kodwa futhi kunikeza izinzuzo ezihlukahlukene ezingokoqobo.Okokuqala, isiphetho se-matte aligxivizi iminwe futhi amelana ne-smudge, sigcina ukubukeka okuhlanzekile, okupholishiwe kuwo wonke umjikelezo wokuphila womkhiqizo.yakhe ibaluleke kakhulu ezimpahleni zabathengi, njengoba ukupakishwa kuvame ukudlula ezigabeni eziningi zokucubungula nokuthunyelwa ngaphambi kokufinyelela kumsebenzisi wokugcina.Ukwengeza, isiphetho se-matte sinikeza indawo engabonisi enciphisa ukukhanya futhi ithuthukise ukubonakala kwanoma yimiphi imiklamo ephrintiwe noma eqoshiwe, amalogo noma umbhalo ephaketheni.Lokhu kwenza ukupakishwa kuthandeke kakhulu futhi kukhumbuleke kubathengi, ukudlulisa ngempumelelo ubunikazi bomkhiqizo kanye nomlayezo.
Ngokombono wokusimama, ukuqedwa kwe-matte nakho kuzuzisa ukupakishwa okugaywa kabusha.Ngokukhetha isiphetho se-matte sezikhwama zekhofi ezifakwe isithwathwa ezigaywa kabusha nezikhwama ezinamafasitela, amabhrendi angakha ukubukeka kweprimiyamu ngaphandle kokubeka engcupheni umthwalo wemfanelo wemvelo.Ukuqedwa kwe-matte kungafinyelelwa kusetshenziswa izinto ezibolayo nezivundisiwe, okuhlinzeka ngenye indlela eluhlaza okokuqedwa okucwebezelayo okungokwesiko okungenzeka kungabi kulungele imvelo.Lokhu kuhambisana nokuthandwa kwabathengi okukhulayo kwezixazululo ezisimeme zokupakisha futhi kuqinisa ukuzibophezela komkhiqizo ekunakekeleni imvelo.
Sekukonke, inhlanganisela yobungcweti obuqanda ikhanda nezikhwama ezinamafasitela kunikeza ifomula yokuwina yamabhrendi afuna ukugqama emakethe encintisana kakhulu.Ukuqedwa kwe-matte akugcini nje ngokuthuthukisa ukukhanga okubonakalayo nokusebenza kokupakisha, kodwa futhi kuhlangabezana nesidingo esikhulayo sezisombululo ezisimeme nezihambisana nemvelo.Ngesipiliyoni sethu seminyaka engu-20 sokupakisha ukuphrinta, kanye nobuchwepheshe bezinqubo ezikhethekile ezihlukahlukene, sinekhono lokuhlinzeka amabhizinisi ngezikhwama zekhofi ezifakwe isithwathwa ezigaywa kabusha nezikhwama zamawindi ezihlangabezana nezidingo zabo ezithile.Kungakhathaliseki ukuthi sidala okuhlangenwe nakho okunethezeka okuthintekayo okunesithwathwa noma ukunikeza ukukhanya nokubonakala ngezikhwama ezinamafasitela, sinolwazi lokuletha izixazululo zokupakisha ezishiya umbono ohlala njalo.
Sisebenzisa amavalvu ekhwalithi angcono kakhulu e-WIPF avela eSwitzerland ukuze sigcine ikhofi lakho lilisha.
Senze izikhwama ezilungele imvelo, njengezikhwama ezivundisiwe kanye nezikhwama ezigaywa kabusha.Ziyizinketho ezingcono kakhulu zokushintsha izikhwama zepulasitiki ezivamile.
Kunamathiselwe ikhathalogi yethu, sicela usithumelele uhlobo lwesikhwama, impahla, usayizi kanye nenani elidingayo.Ngakho singakucaphuna.
Isikhathi sokuthumela: Mar-07-2024
