I-Luckin Coffee idlule kanjani i-Starbucks e-China ngokusebenzisa amaphakheji amasha ???
Umdondoshiya wekhofi waseShayina uLuckin Coffee ushaye izitolo ezingu-10,000 eChina ngonyaka odlule, wedlula i-Starbucks njengomkhiqizo omkhulu wekhofi ezweni lonke kulandela ukwanda ngokushesha ezweni lonke kulo nyaka.
Yasungulwa ngo-2017, i-Luckin Coffee yaqhuma endaweni yekhofi yase-China ukuze inselele i-Starbucks ngezinketho zekhofi ezithengekayo noku-oda kweselula.I-China yi-Starbucks'imakethe yesibili ngobukhulu ngemuva kwe-US
Ukwandiswa okunamandla
Ngekota ephele ngoJuni 30, iLuckin Coffee yavula izitolo ezintsha eziyi-1,485, okulinganiselwa ku-16.5 izitolo ezintsha nsuku zonke.Ezitolo ezingu-10,829 eChina, ezingu-7,181 ezizisebenzelayo kanti ezingu-3,648 ziyizitolo ezisebenzisanayo, ngokusho kwenkampani.'s okulotshiweyo kweholo.
Iketango lekhofi laseShayina lanwebeka laya eSingapore ngoMashi emkhankasweni walo wokuqala wamazwe omhlaba futhi selivule izitolo eziyi-14 kuleli dolobha kuze kube manje, ngokusho kwesheke le-CNBC.
I-Luckin ikwazile ukwanda ngokushesha ngenxa yemodeli yayo yokusebenza-okuhlanganisa izitolo ezisebenza ngokwazo kanye nama-franchise.
Ngaleso sikhathi, i-Starbucks'izitolo emhlabeni wonke zingezamabhizinisi kanti i-American coffee chain ayisebenzi ngokwe-franchise, ngokusho kwewebhusayithi yayo.Kunalokho, idayisa amalayisensi ukuze isebenze.
I-Franchising ivula ukukhula okusheshayo ngoba awukwenzi'akumele ngibeke leyo mali yemali.Uma kungenjalo uzohlala ukhawulelwe ekukhuleni.
Isikhalo semakethe enkulu
I-Luckin ne-Starbucks banamasu ahlukene entengo.
Inkomishi yekhofi evela ku-Luckin ibiza amayuan angu-10 ukuya kwangu-20, noma cishe u-$1.40 kuya ku-$2.75.Lokho's ngoba u-Luckin unikeza izaphulelo ezinzima nokunikezwayo.Ngaleso sikhathi, inkomishi yekhofi evela ku-Starbucks inenani lama-yuan angama-30 noma ngaphezulu-lokho'okungenani $4.10.
U-Luckin uthole ukukhanga kwemakethe enkulu.Intengo ehlakaniphile, isivele ihlukanisiwe ne-Starbucks.Ikhwalithi ehlakaniphile, it'kusengcono, uma kuqhathaniswa nemikhiqizo eminingi esezingeni eliphansi.
Muva nje, inkampani yethule isiphuzo esisha noKweichow Moutai, umkhiqizi wotshwala waseShayina odume ngokukhiqiza utshwala.“ibhayi”noma utshwala obumhlophe obenziwe ngezinhlamvu zelayisi.
ULuckin uthe idayise ama-latte afakwe ngotshwala akwaMoutai angu-5.42 million ngosuku lokuqala lokwethulwa kwawo.
Amanye amahithi asendaweni ngemakethe yase-China ahlanganisa i-brown sugar boba latte, kanye ne-cheese latte ne-coconut latte.
I-Luckin Coffee ibambe iqhaza elibalulekile ekujuliseni imakethe yekhofi e-China ngokwethula imikhiqizo engafanela ikhasimende laseShayina.
Eminyakeni yamuva, isiko lekhofi laseShayina liye lathuthuka ngokushesha, futhi inani elikhulu lentsha seliqale ukuthanda ikhofi elenziwe ekhaya.Lo mkhuba ubangele ukwanda kwesidingo sikabhontshisi wekhofi wekhwalithi ephezulu, okwenze ukuthi i-Luckin Coffee kanye ne-Starbucks bethule izikhwama ezinelebula eliyimfihlo likabhontshisi wekhofi ukuze amakhasimende azikhethele futhi azakhele amabhrendi awo.Ngesikhathi esifanayo, ukupakishwa kuya ngokuya kubaluleka embonini yekhofi.Ukupakishwa kwekhofi okuklanywe kahle akugcini nje ngokuthuthukisa ukuqashelwa komkhiqizo kodwa futhi kudlala indima ebalulekile ekwakheni ukuqwashisa ngomkhiqizo.
I-Luckin Coffee'ukukhuphuka okusheshayo emakethe yekhofi yaseShayina kuyamangaza.Indlela emisha yokupakisha yale nkampani ibe nesandla empumelelweni yayo, eyivumela ukuthi yeqe umdondoshiya osenesikhathi eside ukhona i-Starbucks.Ngokuqonda ukubaluleka kokupakishwa embonini yekhofi, uLuckin Coffee uyakwazi ukuhlukanisa ngempumelelo futhi abambe ukunaka kwabathengi.
Enye yezinto ezibalulekile ku-Luckin Coffee'impumelelo yaseShayina ukusetshenziswa kwayo kwesu lokupakisha ukuthuthukisa ukuqashelwa komkhiqizo.Iphakethe lekhofi lenkampani aligcini nje ngokubukeka kodwa futhi lidlulisela umuzwa wekhwalithi nobunkimbinkimbi.Ukusetshenziswa kwezinto ezisezingeni eliphezulu, imiklamo esesitayeleni nokunaka imininingwane kusize uLuckin Coffee ukuthi azibeke njengophawu lwemfashini lwesimanje oluhambisana nokuthandwa yisixuku esincane.
Ngaphezu kokuthuthukisa ukuqwashisa ngomkhiqizo, i-Luckin Coffee iphinde isebenzise ukupakisha ukuze yakhe ukuqwashisa ngomkhiqizo.Idizayini yokupakisha eyingqayizivele yenkampani, efaka uphawu lwayo nezici zebhrendi, isiza ukukhulisa ukuqwashisa nokuqashelwa kwabathengi.Ngokupakishwa okuklanywe ngokucophelela, i-Luckin Coffee idlulisela ngempumelelo isithombe somkhiqizo wayo kanye namagugu, isungula ithonya elinamandla emakethe yekhofi encintisana kakhulu.
Ukwengeza, uLuckin Coffee's iphakheji emisha yenza umkhiqizo wakhe isipiliyoni sekhasimende esiyingqayizivele nesikhumbulekayo.Inkampani ihlanganise izici ezisebenzisanayo nezici ezihehayo ekufakweni kwayo, njengamakhodi e-QR anikeza okuqukethwe okukhethekile noma ulwazi lokuphromotha.Ngokuhlanganisa ubuchwepheshe kanye nokuxoxa indaba ekupakishweni kwayo, i-Luckin Coffee idale ngempumelelo ukuzizwisa okugxile kakhulu nokomuntu siqu kumakhasimende, izenza ihluke kumikhiqizo yekhofi evamile.
Ngokuphambene, i-Starbucks, nakuba ingumholi womhlaba wonke embonini yekhofi, ibhekene nezinselele ekuguquleni isu layo lokupakisha ngokuvumelana nokushintshayo okuthandwayo kwabathengi baseShayina.Indlela yenkampani yokupakisha, ebonakala ngokusayina kwayo okuluhlaza kanye nemiklamo yakudala, ikuthola kunzima ukuhambisana nokushintsha kwezinto ezithandwa yintsha yaseShayina.Ngenxa yalokho, i-Starbucks yasibekela i-Luckin Coffee, eyasebenzisa ngempumelelo amandla okupakisha okusungula ukuxhumana nesizukulwane esisha sabathandi bekhofi.
I-Luckin Coffee'impumelelo yedlula i-Starbucks e-China ikhombisa ukubaluleka okukhulayo kokupakisha embonini yekhofi.Njengoba abantu abasha abaningi beqala ukupheka ikhofi ekhaya futhi befuna ubhontshisi wekhofi we-premium, indima yokupakisha ekubumbeni umbono womkhiqizo kanye nokushayela ukuzibandakanya kwabathengi iba yinto ebaluleke kakhulu.Imikhiqizo eqaphela umthelela wokupakisha futhi ivumelanise amasu abo ekushintsheni okuthandwayo kwabathengi imele ukuthola inzuzo yokuncintisana emakethe yekhofi enamandla.
Ukuqhubekela phambili, umthelela wokupakishwa empumelelweni yemikhiqizo yekhofi kulindeleke ukuthi uqhubeke nokukhula.Njengoba isidingo sokuhlangenwe nakho kwekhofi esezingeni eliphezulu siqhubeka sikhula, ukupakishwa kuzohlala kuyithuluzi elibalulekile lemikhiqizo yokuzihlukanisa, ukuxhumana ngamavelu abo futhi kushiye umbono ongapheli kubathengi.Ngokwamukela amasu okupakisha amasha ahambisana nokuthandwa yizizukulwane ezincane, imikhiqizo yekhofi ingafinyelela ukukhula okuqhubekayo nokufaneleka emakethe yaseShayina ethuthukayo.
Sekukonke, i-Luckin Coffee idlule i-Starbucks ukuze ithathe indawo ephezulu emakethe yekhofi yase-China, sibonga ngokwengxenye ekusebenziseni kwayo amasu okupakisha.Ngokusebenzisa ukupakisha ukuthuthukisa ukuqashelwa komkhiqizo, ukwakha ukuqwashisa nokudala ukuzizwisa kwekhasimende okuyingqayizivele, uLuckin Coffee uye wathwebula ngempumelelo ukunaka nokwethembeka kwabathengi baseShayina.Njengoba imboni yekhofi iqhubeka nokuvela, ukubaluleka kokupakisha ekubumbeni impumelelo yomkhiqizo kanye nokuzibandakanya kwabathengi ngeke kugcizelelwe, okwenza kube yisici esibalulekile semikhiqizo okufanele icatshangelwe lapho iphishekela ubuholi bemakethe.
Singumkhiqizi onguchwepheshe ekukhiqizeni izikhwama zokupakisha zekhofi iminyaka engaphezu kwengu-20.Sesibe ngomunye wabakhiqizi abakhulu bezikhwama zekhofi eChina.
Sisebenzisa amavalvu ekhwalithi angcono kakhulu e-WIPF avela eSwitzerland ukuze sigcine ikhofi lakho lilisha.
Senze izikhwama eco-friendly, njengezikhwama ezivundisiwe kanye nezikhwama ezigaywa kabusha, kanye nezinto zakamuva ezethulwe ze-PCR.
Ziyizinketho ezingcono kakhulu zokushintsha izikhwama zepulasitiki ezivamile.
Kunamathiselwe ikhathalogi yethu, sicela usithumelele uhlobo lwesikhwama, impahla, usayizi kanye nenani elidingayo.Ngakho singakucaphuna.
Isikhathi sokuthumela: Mar-28-2024
