Ukupakishwa kungakhuphula inani lomkhiqizo ezitolo zekhofi
Emhlabeni wokuncintisana wezitolo zekhofi, ukuthola izindlela zokugqama nokukhuthaza umkhiqizo wakho kubalulekile. Enye yezindlela eziphumelela kakhulu ngokusebenzisa ukufakwa kwangokwezifiso. Izitolo zekhofi eziningi zibona inani lokutshala imali ezikhwameni zekhofi ezenzelwe wena, hhayi kuphela ngokusebenza kwazo, kodwa futhi nekhono lazo lokukhuthaza umkhiqizo wazo futhi lengeze inani kumkhiqizo wabo.
Izikhwama zekhofi ngokwezifiso ziyindlela enhle yesitolo sakho sekhofi sokuqhamuka nezimbangi zakho. Ngokukhuphuka kwesiko lekhofi ye-Artisanal, amakhasimende aya ngokuya akhethe ngekhofi abaliphuzayo. Bona'ungafuni nje inkomishi yekhofi enkulu; Bafuna futhi okuhlangenwe nakho. Izikhwama zekhofi ngokwezifiso zingasiza ekwakheni lokhu okuhlangenwe nakho ngokuxhumana nomkhiqizo wakho'Indaba nobuntu nobuntu.
Ezitolo eziningi zekhofi, ukupakisha kuvame ukuba yiphuzu lokuqala lokuxhumana phakathi kwamakhasimende nomkhiqizo. Yona's into yokuqala eshalofini noma icala lokubonisa elibamba ikhasimende'iso. Ngakho-ke, iyithuluzi lokumaketha elibaluleke kakhulu. Isikhwama sekhofi esiklanywe kahle singasebenza njengebhodi le-mini lomkhiqizo wakho, libonisa ubunikazi bawo obuhlukile namanani.
Ngaphezu kokuba yithuluzi lokumaketha, izikhwama zekhofi ngokwezifiso nazo zidlala indima ebalulekile ekuvikeleni ikhofi yakho futhi zinwebe impilo yayo eshalofini. Ikhofi ingumkhiqizo ongonakaliyo nokuchayeka emoyeni, ukukhanya nangomswakama kungayilimaza ngokushesha. Izikhwama ezenziwe ngezifiso zisiza ukugcina ubusha nokunambitheka kwekhofi lakho, ukuqinisekisa amakhasimende ajabulele umkhiqizo osezingeni eliphakeme.
Ngokwengeziwe, ukupakisha kusiza ukuthuthukisa isipiliyoni sonke somkhiqizo. Isikhwama esiklanywe kahle singakhulisa inani elibonwayo lekhofi lakho, okwenza likhange kakhulu kumakhasimende. Ukupakishwa okuhle kungadala umuzwa wokunethezeka nokubandlululwa, okungathonya ukuthi amakhasimende abukwa kanjani umkhiqizo nokuzimisela kwawo ukukhokha imali yeprimiyamu.
"I-Artisan Coffee Co."Ingabe isitolo sekhofi esinye esiye sahlanganisa ngempumelelo amandla okufakwa kwangokwezifiso. ESeattle. Isitolo'Umsunguli, uSarah Johnson, wamukelwa kusenesikhathi ekubalulekeni kokupakishwa njengethuluzi lokumaketha futhi watshala imali kwizikhwama zekhofi ngokwezifiso ukukhombisa uhlobo lwekhofi'ukuzibophezela kwekhwalithi nokusimama. Izikhwama zibonisa uphawu lwenkampani nomsebenzi wobuciko ophefumulelwe yi-Art ye-Art yendawo, ubanikeze umklamo oyingqayizivele futhi onamabala obabeka ngaphandle komncintiswano.
"Besifuna ukupakishwa kwethu ukukhombisa amanani ethu womkhiqizofuthi utshele indaba yethu njengenkampani,"Kusho uJohnson."Izikhwama zethu zekhofi ngokwezifiso ziye zamukelwa kahle ngamakhasimende futhi zisisize sakhe isithombe somkhiqizo oqinile emakethe enabantu abaningi."
Ngaphezu kwezinzuzo zokuthengisa, izikhwama zekhofi ngokwezifiso zisiza i-Artisan Coffee Co. Yehlisa umthelela wayo wezemvelo. Izikhwama zenziwa ngezinto zokwakha ezingenakuphikwa futhi ezikhokhwayo, ngokuhambisana nomkhiqizo'ukuzibophezela kokusimama. Lokhu kuphinde kwahlangana namakhasimende akwazi ukuwamukela imvelo futhi kwandiswa kabusha umkhiqizo'sduza.
Eminyakeni yamuva nje, kube nokuguqulwa okukhulu ebheke emaphaketheni azinzile futhi enobungani bemvelo ngaphakathi kwemboni yekhofi. Amakhasimende amaningi akhathazeka ngokwengeziwe ngomthelela wezemvelo wokukhethwa kwabo kokuthenga futhi afune ngenkuthalo imikhiqizo ebeka ukuqina. Izikhwama zekhofi ngokwezifiso ezenziwe ngezinto zokwenziwa ezinobungane futhi ngokufaka kabusha noma ukufakwa okukhohlisayo kungasiza izitolo zekhofi zihehe futhi zigcine la makhasimende.
"Amakhasimende ayazise izinhlobo zemikhiqizo esobala ngemikhuba yazo yezemvelo nomsebenzi wokunciphisa ukunciphisa izinyathelo zawo zekhabhoni,"kusho uchwepheshe wokuthengisa imboni yekhofi u-Andrew Miller."Ukupakishwa okwenziwe ngokwezifiso okubonisa ukuzibophezela ekusimeni kusiza ukuxhumana nemvelo abafundi abafuna abathengi ukwakha ukwethembana nokwethembeka."
Ngaphezu kwezinzuzo ze-aesthetics nezinzuzo zemvelo, ukufakwa kwabezizwe kungasiza ukudlulisa imiyalezo ebalulekile kumakhasimende. Isibonelo, isikhwama sekhofi singaqukatha imininingwane enemininingwane mayelana nemvelaphi yekhofi, inqubo egazingiswayo nezincomo zotshwala. Lokhu kusiza ekufundiseni amakhasimende ngomkhiqizo futhi kuthuthukise okuhlangenwe nakho kwawo kwekhofi.
Sekukonke, kusetshenziswa izikhwama zekhofi ngokwezifiso kuyinto ekutshaleni okusebenzayo kwesitolo sakho sekhofi. Hhayi kuphela ithuluzi elinamandla lokuthengisa, futhi liyindlela yokuvikela umkhiqizo wakho, ukukhulisa inani layo, kanye nokuxhumana nemininingwane ebalulekile kumakhasimende akho. Njengomncintiswano embonini yekhofi, izitolo zekhofi kufanele zivelele futhi zidale isithombe somkhiqizo oqinile. Ukufakwa ngokwezifiso kunikeza isixazululo esisebenzayo nesiguquguqukayo ukufeza lokhu, futhi kungenzeka ukuthi kuqhubeke ukudlala indima ebalulekile empumelelweni yezitolo zekhofi zeminyaka ezizayo iminyaka ezayo.
Imakethe yekhofi ekhulayo ibone ukwanda okukhulu kwesidingo semikhiqizo ye-peripheral, ikakhulukazi izikhwama zekhofi ezenziwe ngezifiso nezinkomishi. Njengoba imboni yekhofi yomhlaba wonke iyaqhubeka nokukhula, izinkampani zenziwa imali ngale ndlela ngokunikeza izixazululo ezenziwe ngezifiso nezingqayizivele zokupakisha kwemikhiqizo yekhofi. Ukuhlukunyezwa kwesidingo sezikhwama zekhofi ngokwezifiso nezinkomishi kubonisa izinguquko ekukhetheni kwabathengi nakumkhakha wekhofi'ukugxila okukhulayo ku-branding kanye nama-aesthetics.
Lapho isiko lekhofi likhuphuka emhlabeni wonke, abathengi baya ngokuya bakhula ngekhofi abalidlayo nokuthi lethulwa kanjani. Lokhu kuholele esifundweni esikhulayo sokufakwa okukhethekile okungavikeli ikhofi kuphela kepha futhi kunezela esimweni sokuphuza sekofi sonke. Izikhwama zekhofi ngokwezifiso nezinkomishi zinikeza izinkampani zekhofi ithuba lokuqhamuka emakethe egcwele abantu futhi wakhe ubukhona bomkhiqizo oqinile.
Enye yezinto zokushayela ngemuva kwesidingo esandayo sezikhwama zekhofi ngokwezifiso nezinkomishi ukukhuphuka kwezitolo ezikhethekile zekhofi kanye nabathengisi be-boutique. Lezi zikhungo zivame ukugcizelelwa okuqinile kokuhlangenwe nakho kwekhofi okuphelele, kusuka kukhwalithi kabhontshisi kuya kokwethulwa komkhiqizo wokugcina. Ukupakishwa ngokwezifiso kuvumela lawa mabhizinisi ukuthi adale isithombe somkhiqizo esibumbanayo nesihlukile esihlukanisa kusuka kumaketanga amakhulu, amaningi wekhofi.
Ngaphezu kwama-aesthetics, izikhwama zekhofi ngokwezifiso nezinkomishi zinikeza izinzuzo ezisebenzayo kumabhizinisi nabathengi ngokufanayo. Kumabhizinisi, ukufakwa okwenziwe ngezifiso kuhlinzeka ngeplatifomu yokuthengisa nokukhuthaza, ngama-logo, ama-slogans nezinye izinto zomkhiqizo eziphrintiwe ezikhwameni nasezinkomishi. Akugcini nje kuphela ukuthi lolu sizothuthukisa ukuqashelwa komkhiqizo, kepha lusebenza njengendlela yokukhangisa lapho amakhasimende efaka ukuthengwa kwawo kwekhofi ngokufaka okufakwe uphawu.
Ngokombono wabathengi, izikhwama zekhofi ezenziwe ngezifiso nezinkomishi kungathuthukisa ukuthokozela okuphelele kwesipiliyoni sokuphuza ikhofi. Isikhalazo esibonakalayo sokufakwa kahle okwenziwe kahle, okwenziwe ngezifiso singakha umuzwa wokulindela nokuthokozela lapho abathengi bethola ikhofi yabo, bengeza into yokunethezeka nokuzitholela okuhlangenwe nakho. Ngaphezu kwalokho, ukufakwa ngokwezifiso kusiza ukugcina ubusha nokunambitheka kwekhofi, ukuqinisekisa abathengi okuhlangenwe nakho okuseqophelweni eliphezulu.
Isidingo sezikhwama zekhofi ngokwezifiso nezinkomishi azilinganiselwe ezitolo ezikhethekile zekhofi kanye nabathengisi be-boutique. Izinkampani ezinkulu zekhofi kanye nabasabalalisi nabo babona inani lokupakisha okwenziwe ngezifiso njengendlela yokuhlukanisa imikhiqizo yabo emakethe yokuncintisana. Njengoba imboni yekhofi iqhubeka nokukhula, lezi zinkampani zifuna izindlela ezintsha zokugqama futhi zibangelele abathengi, futhi ukufakwa ngokwezifiso kuhlinzeka ithuba elihlukile lalokhu.
Ukwenza ngokwezifiso izikhwama zekhofi nezinkomishi kungaphezu kokufaka uphawu kanye nama-aesthetics. Njengokusimama kanye nokuqwashisa kwemvelo kuba ukucatshangelwa okubaluleke kakhulu kwabathengi, ukufunwa kwezinketho zokufaka ezinobungane ne-biodegradable ne-biodegradable kuyaqhubeka ukukhula. Ukuthepha kulo mkhuba, izinkampani eziningi zekhofi manje zinikeza izikhwama zangokwezifiso nezinkomishi ezenziwe ngezinto ezizinzile njengephepha elinekhono nepulasitiki engagcwele.
Ukuhlinzeka ngokupakishwa kwemvelo okunobungane akugcini nje ngokuqondanisa namanani abathengiKepha futhi kukhombisa ukuzibophezela kwimfanelo yezenhlalo yenhlangano. Njengoba imakethe yekhofi yomhlaba wonke iyaqhubeka nokwanda, imboni yonke inesibopho sokunciphisa umthelela wayo emvelweni, nezinketho zokupakisha ezinzile zemikhiqizo yekhofi kuyingxenye ebalulekile yalo mzamo.
Isidingo sezikhwama zekhofi ngokwezifiso kanye nezinkomishi ziye zaholela ekuthuthukisweni kwezixazululo ezintsha zokupakisha ezidlula izinketho zendabuko. Ngokungeziwe kokufaka uphawu komuntu uqobo kanye nezinto ezizinzile, izinkampani zekhofi zihlola ukwakheka okusha kwamaphakeji nobuchwepheshe ukuze uphinde uthuthukise isipiliyoni somthengi. Lokhu kufaka phakathi izici ezinjengezikhwama zekhofi ezithandekayo, ezisiza ukugcina ikhofi lakho lisha ngemuva kokuvula, futhi kufakwe izinkomishi zekhofi zekhofi, ezigcina iziphuzo endaweni yokushisa efanele isikhathi eside.
Ngaphezu kwalokho, intuthuko ebukhwini bokuphrinta nokuklama yenza kube lula ezinkampanini zekhofi ukudala amacebo anemininingwane futhi eyindida ekuphaketheni kwawo, okuvumela ubuqambi abakhulile nokwenza okuthandwa nguwe. Lokhu kuvula amathuba amasha okupakishwa okumangazayo nokuhlukile okubamba abathengi'Ukunakwa futhi kusiza ukuqinisa isithombe somkhiqizo.
Umkhuba wezikhwama zekhofi ngokwezifiso nezinkomishi akayona't Inqunyelwe emhlabeni wokuthengisa. Isidingo sezixazululo ezenziwe ngezifiso zifinyelela ezimbonini zokungenisa izihambi kanye nokudla kwase-Foodservice, lapho amabhizinisi afuna ukudala okuhlangenwe nakho okuhlangenwe nakho futhi okuhlukile kwamakhasimende abo. Izikhwama zekhofi ngokwezifiso nezinkomishi zinikeza amahhotela, izindawo zokudlela kanye namakhofi ithuba lokwakha isithombe somkhiqizo esijabulisayo nesikhumbuzo esithuthukisa ukudlela okuphelele noma okuhlangenwe nakho kwezihambi.
Ngamafuphi, ukukhula kwemakethe yekhofi kuholele ekutheni kwandise isidingo sezikhwama zekhofi ezenziwe ngokwezifiso nezinkomishi. Lapho abathengi beba qotho ngokwengeziwe mayelana nezintandokazi zabo zekhofi, ukufakwa okwenziwe ngezifiso kunikeza amabhizinisi indlela yokuqhamuka futhi adale ubunikazi bomkhiqizo obuhlukile. Ukusuka ekudluliseleni ngobuhle kanye nezinzuzo ezisebenzayo zokusimama nokusungula izinto ezintsha, izikhwama zekhofi ngokwezifiso nezinkomishi zidlala indima ebalulekile ekubumbeni ikusasa lomkhakha wekhofi. Njengoba imboni iyaqhubeka nokuvela, kungenzeka ukuthi sibone izixazululo zokuphamba ezengeziwe nezithuthukile ezithuthuka futhi ezithuthukisa isipiliyoni sokuphuza ikhofi kubathengi emhlabeni jikelele.
Isikhathi Seposi: Jan-18-2024
