I-brew Behind the Brand: Ukubaluleka Kokufakwa Kwekhofi Embonini Yekhofi
Emhlabeni ophithizelayo wekhofi, lapho iphunga likabhontshisi wekhofi osanda kuphekwa ligcwalisa umoya futhi ukunambitheka okucebile kuvuselela ukunambitheka, isici esivame ukunganakwa sidlala indima ebalulekile empumelelweni yomkhiqizo wekhofi: ukupakisha. Ukubaluleka kokupakishwa kwekhofi embonini yekhofi ngeke kugcizelelwe. Akuyona nje isithiyo sokuvikela imikhiqizo, kodwa futhi iyithuluzi elinamandla lokumaketha nokuthengisa. Joyina i-YPAK kuleli sonto njengoba sihlola indima enezici eziningi zokupakisha embonini yekhofi nokuthi ukupakishwa okuhle kungakhuphula kanjani ukuthengiswa kwekhofi
Umthelela wokuvikela wokupakishwa kwekhofi
Inhloso eyinhloko yokupakishwa kwekhofi ukuvikela umkhiqizo ezintweni zangaphandle ezingase zithinte ikhwalithi yawo. Ubhontshisi wekhofi uyazwela ekukhanyeni, emswakameni nasemoyeni, konke okungaholela ekumeni nasekulahlekelweni ukunambitheka. Izinto zokupakisha zekhwalithi ephezulu, njengezikhwama ze-foil ezinamavalvu endlela eyodwa, zisiza ukugcina ubusha bekhofi lakho futhi zinqande umoya-mpilo ukuthi ungangeni kuyilapho kuvumela amagesi akhiqizwe phakathi nenqubo yokosa ukuba aphume. Lesi sici sokuvikela sibalulekile ekugcineni ubuqotho bekhofi, ukuqinisekisa ukuthi abathengi bathola umkhiqizo ohlangabezana nalokho abakulindele.
Iqhaza lokupakisha ekwakhiweni komkhiqizo
Ngaphezu komsebenzi wayo wokuvikela, ukupakishwa kwekhofi nakho kudlala indima ebalulekile ekufakeni uphawu. Emakethe egcwele ukukhetha, ukupakisha kuvame ukuba yindawo yokuqala yokuxhumana phakathi komthengi nomkhiqizo. Iwumfanekiso obonakalayo womkhiqizo wakho futhi ingadlulisela ulwazi oluningi mayelana nekhofi lakho. Kusukela ekukhethweni kwemibala namafonti kuya ezithombeni nasezintweni zedizayini, ukupakishwa kudlulisa umkhiqizo'ubunikazi kanye namagugu.
Isibonelo, ibhrendi egcizelela ukusimama ingase ikhethe izinto zokupakisha ezivumelana nemvelo namathoni asemhlabeni, kuyilapho uhlobo lwekhofi olusezingeni eliphezulu lungase lukhethe amadizayini athambile, amancane ukuze adlulisele ukunethezeka. Ukupakisha nakho kungaxoxa indaba, kugqamise imvelaphi kabhontshisi, inqubo yokosa noma izimiso zokuziphatha ezihilelekile ekuthengeni. Lolu hlobo lokuxoxa alubandakanyi abathengi kuphela kodwa futhi lukhuthaza ukuxhumana phakathi kwabo nomkhiqizo, okubenza babe maningi amathuba okuthi bakhethe umkhiqizo kunombangi.
Umthelela ongokwengqondo wokupakisha
I-Packaging psychology inkambu ethokozisayo efunda ukuthi abathengi bayibona kanjani imikhiqizo esekelwe emaphaketheni. Ucwaningo lubonisa ukuthi abathengi bavame ukwenza izinqumo ezisheshayo mayelana nekhwalithi yomkhiqizo ngokusekelwe kumklamo wokupakisha. Ukupakisha okuklanywe kahle kungavusa imizwa yokwethenjwa, ikhwalithi kanye nesifiso, kuyilapho ukupakisha okuklanywe kabi kungaholela ekungabazeni nasekungabazeni.
Embonini yekhofi, abathengi baya ngokuya bekhetha ukukhetha kwabo, futhi ukupakisha kungaba nomthelela omkhulu ezinqumweni zokuthenga. Imiklamo edonsa amehlo, amalebula afundisayo kanye nokwakheka okuyingqayizivele kungadonsa ukunaka emashalofini ezitolo, kwenze abathengi bathambekele kakhulu ekuthatheni umkhiqizo futhi bacabange ukuwuthenga. Ngaphezu kwalokho, ukupakishwa okugqamisa izitifiketi ezifana nohwebo lwemvelo noma okulungile kungakhanga abathengi abaqaphela ukuhlalisana kwabantu, kuthuthukise nakakhulu umkhiqizo.'s isikhalazo.
Ukupakishwa kwekhwalithi kukhulisa kanjani ukuthengiswa kwekhofi
Ukupakishwa okuhle akugcini nje ngokuhle, kodwa futhi kuthinta ngokuqondile ukuthengisa. Lapho abathengi bebhekene nokukhetha okuningi, ukupakisha kungaba yisici esinqumayo ekukhetheni uhlobo olulodwa kunolunye. Ucwaningo olwenziwa yi-Packaging Institute luthole ukuthi u-72% wabathengi uthe ukwakheka kwamaphakheji kuthinta izinqumo zabo zokuthenga. Lesi sibalo sigqamisa ukubaluleka kokutshala imali emaphaketheni ekhwalithi ephezulu ukuze ugqame emakethe egcwele abantu.
Ukwengeza, ukupakisha okusebenzayo kungathuthukisa umuzwa wamakhasimende usuwonke. Isibonelo, izikhwama ezivalekayo zivumela abathengi ukuthi bajabulele ikhofi labo isikhathi eside ngaphandle kokudela ubusha. Ukupakisha okulula ukukuvula nokuthulula nakho kungakhuphula ukusebenziseka, kwenze abathengi maningi amathuba okuthi bathenge umkhiqizo futhi. Uma amakhasimende enesipiliyoni esihle ngokupakishwa komkhiqizo, maningi amathuba okuthi abe amakhasimende aphindayo futhi ancome uhlobo kwabanye.
Ikusasa lokupakishwa kwekhofi
Njengoba imboni yekhofi iqhubeka nokuvela, kanjalo nezwe lokupakisha. Ngokugxila okukhulayo ekusimameni kwemvelo, amabhrendi amaningi ahlola izixazululo ezintsha zokupakisha zokunciphisa imfucuza kanye nokunciphisa indawo yazo yekhabhoni. Izinto ezibolayo, izikhwama ezivuthwayo neziqukathi ezisebenziseka kabusha ziyakhula ngokuduma njengoba abathengi befuna izinhlobo ezihambisana nezindinganiso zabo.
Ukwengeza, ukuthuthuka kwezobuchwepheshe kuvule indlela yezixazululo zokupakisha ezihlakaniphile ezingathuthukisa ulwazi lwabathengi. Isibonelo, amakhodi e-QR anganikeza abathengi ulwazi mayelana nekhofi's imvelaphi, indlela yokuphisa kanye nezindlela zokupheka, ukudala umuzwa osebenzisanayo owengeza inani kumkhiqizo.
Singumkhiqizi onguchwepheshe ekukhiqizeni izikhwama zokupakisha zekhofi iminyaka engaphezu kwengu-20. Sesibe ngomunye wabakhiqizi abakhulu bezikhwama zekhofi eChina.
Sisebenzisa amavalvu ekhwalithi angcono kakhulu e-WIPF avela eSwitzerland ukuze sigcine ikhofi lakho lilisha.
Senze izikhwama eco-friendly, njengezikhwama ezivundisiwe kanye nezikhwama ezigaywa kabusha, kanye nezinto zakamuva ezethulwe ze-PCR.
Ziyizinketho ezingcono kakhulu zokushintsha izikhwama zepulasitiki ezivamile.
Isihlungi sethu sekhofi esiconsayo senziwe ngezinto zaseJapan, okuyisihlungi esingcono kakhulu emakethe.
Isikhathi sokuthumela: Jan-03-2025
