Umthelela wokuthengisa kwe-Starbucks ukwehla embonini yekhofi
I-Starbucks ibhekene nezinselelo ezinzima, ngokuthengisa ngekota okuthola ukwehla okukhulu eminyakeni emine
Ezinyangeni ezedlule, ukuthengiswa kwama-Starbucks, uhlobo lwe-chain enkulu kunazo zonke emhlabeni, seluwele kakhulu. I-Dowturn idale umphumela we-ripple emkhakheni wekhofi, ishukumisela ushintsho olukhulu ekukhetheni kwabathengi. Njengoba abathengi abaningi bashintshele kwikhofi yeChina kuya ku-Experem Coffee, umthelela kuma-Rosers nasezitolo zekhofi ujulile. Ubhontshisi wekhofi owake wanelisekile isidingo esithandwayo asisakweneliseli ukuguquka okuguqukayo kwabaphuza ikhofi. Lo mbhalo uhlola izici ngemuva kwezinkanyezi'Ukwehla kokuthengisa, ukukhuphuka kwekhofi ekhethekile, kanye nesidingo sabagibeli kanye nezitolo zekhofi ukuzivumelanisa nalesi simo esiguqukayo.
I-Starbucks SALES DOPT
I-StarBucks kade yahambisana nesiko lekhofi, libusa imakethe ngokuba khona kwayo okuvuselayo kanye nemenyu ebanzi. Kodwa-ke, imibiko yakamuva iphakamisa ukuthi inkampani ibhekene nobunzima bokuthengisa. Kunezinto eziningi ezifaka isandla kulokhu kwehla, kufaka phakathi ukuncintisana okwengeziwe, ukuguqula okuthandwa ngumthengi kanye nezingcindezi zezomnotho.
Ukuncintisana kuyaqina
Imakethe yekhofi isiye yagcwala ngokuzikhethela okuningi kakhulu. Izitolo ezikhethekile zekhofi, ukuhoxa kwendawo kanye namakhofi wobuciko bangena emadolobheni nasemadolobheni emhlabeni jikelele. Lezi zikhungo zivame ukubeka phambili ikhwalithi ngaphezulu kwenani, okunikeza izinhlanganisela ezihlukile kanye nobhontshisi wekhofi oyedwa oheha abathengi abafuna okuhlangenwe nakho kwekhofi okwenziwe ngokwezifiso. Ngenxa yalokhu, abaphuza amakofi amaningi baphendukela kulezi zinhlobo, bashiya ama-Starbucks ebhekene nesisekelo samakhasimende anciphayo.
Ukuguqula Izintandokazi Zabathengi
Namhlanje'Abathengi banolwazi futhi baqonda kakhulu kunangaphambili. Baya ngokuya beyazi ikhofi'Imvelaphi, izindlela ezenzayo kanye nemiphumela yokuziphatha yokuyithenga. Lokhu kuguqukela ekucabangeni kuholele ekutheni kukhuliswe isidingo sekofi elikhethekile, elivame ukubhekwa njengekhwalithi ephezulu futhi lizinzile kakhulu kunekhofi yeChina. Ukulinganisa emakamebeni ekhofi kulahlekelwa ukukhanga njengoba abathengi bafuna ukunambitheka okuhlukile kanye nokuhlangenwe nakho.
Ingcindezi yezomnotho
Isimo sezomnotho futhi saba nengxenye ekuthengisweni kwe-Starbucks kwehla. Izindleko ezikhuphukayo zokuphila nokukhuphuka kwamandla emali ziphoqa abathengi ukuthi bavuselele kabusha imali yabo yokusebenzisa imali. Abantu abaningi bakhetha ikhofi ebishiyelwe kakhudlwana noma ukwenza ikhofi yabo ekhaya, okuba nomthelela othonya we-Starbucks. Ukusebenziseka lula kwezitolo ezikhethekile zekhofi, okuvame ukunikela ngesipiliyoni esisondelene kakhulu nesithandwayo, futhi kunomthelela kulo mkhuba.
Ukukhuphuka kwekhofi ekhethekile
Ngenkathi ama-starbucks azabalaza, imboni yekhofi ekhethekile iyakhuphuka. Abathengi baya ngokuya bephendukela kuma-rose yendawo nezitolo ezizimele zekhofi ezibeka phambili ikhwalithi nobungcweti. Lokhu kuguquka akuyona nje inkambiso; Imelela ushintsho oluyisisekelo ngendlela abantu ababona ngayo futhi badla ikofi.
Ikhwalithi ngaphezulu kwenani
Ikhofi ekhethekile ibonakala ngekhwalithi yayo, igxile ekutholeni ubhontshisi wekhofi osezingeni eliphakeme futhi isebenzisa izindlela zokucophelela. Ama-Roasters atshale imali ebhekeni elingcono kakhulu lekhofi, evame ukuthotshiswa ngokuqondile kubalimi abasebenza ngokuzinzile nokuziphatha okuhle. Lokhu kuzibophezela kwikhwalithi yekhwalithi nabathengi abazimisele ukukhokha imali ekhokhwayo yemikhiqizo esezingeni.
Iphrofayili ye-Flavor eyingqayizivele
Enye yezinto ezithandeka kakhulu ze-Specialty Coffee yizona amaphrofayili we-FLALFALO ahlukahlukene anikezwayo. Ngokungafani nokunambitheka okukodwa kwekhofi ye-chain, ikhofi ekhethekile ingakhombisa izici ezihlukile zikabhontshisi, ezithonywa yizinto ezifana nesifunda, ukuphakama nezindlela zokucubungula. Lokhu kwehluka kuvumela abathengi ukuthi bathuthukise ukwazisa okujulile ngekhofi ngokuhlola ukunambitheka okusha nokuthola ikhofi evumelana nabo kakhulu.
Umphakathi kanye nesipiliyoni
Izitolo ezikhethekile zekhofi zivame ukugcizelela umphakathi kanye nesipiliyoni, ukudala izikhala ezimema lapho amakhasimende angaxhuma khona ngothando oluhlanganyelwe lwekhofi. Eziningi zalezi zindawo zibamba imicimbi, ukunambitha kanye nama-seminar ukuthuthukisa isipiliyoni samakhasimende. Lokhu kugxila ekubandakanyeni komphakathi kuqhathaniswa nemvelo engeyena eyengeyena yezitolo zekhofi ye-chain, okwenza izitolo ezikhethekile zekhofi zekhofi zikhanga kakhulu kubathengi abafuna umuzwa wokuba yilungu.
I-Roosteries nezitolo zekhofi zidinga ukuzivumelanisa nezimo
Njengoba isimo sekhofi sekhofi sivela, ukugeleza kwezitolo zekhofi kufanele zivumelane nezidingo eziguqukayo zabathengi. Ukwehla kwe-Starbucks kungukukholiswa kovuka embonini, ukugqamisa ukubaluleka kwekhwalithi, ukuqina kanye nokuhlangenwe nakho kwamakhasimende.
Ukuthenga okungcono ubhontshisi okhethekile
Ukuncintisana emakethe yekhofi ekhethekile, ukugeleza kufanele kubeke phambili ukudonsa ubhontshisi wekhofi osezingeni eliphakeme. Lokhu kubandakanya ukwakha ubudlelwano nabalimi nabahlinzeki abahlanganyela ukuzibophezela ekusimusweni nasemikhuba yokuziphatha. Ngokutshala imali ebhontshini wekhofi engcono, abagibeli bangadala ama-blend ahlukile avela emakethe enabantu abaningi futhi akhange abathengi abazimisele ukukhokhela ikhwalithi.
Ubuchwepheshe obunobuthi bokunweba
Ngaphezu kokuthola ubhontshisi wekhofi osezingeni eliphakeme, izitolo zekhofi kufanele futhi zihlole amasu wokufaka amakhono wokuthuthukisa ukunambitheka nephunga lemikhiqizo yawo. Izindlela ezifana nokuthululwa, uSiphon Brewing kanye noBrewing obandayo bangathuthukisa ulwazi lwekhofi, okuvumela amakhasimende ukuba aqonde ama-nuances wenkomishi ngayinye. Ukuqeqeshwa Baristas Kulezi zindlela kubalulekile, njengoba abasebenzi abanolwazi banganikeza ukuqonda okubalulekile neziphakamiso kumakhasimende.
Ukupakishwa kwekhofi okuphezulu
Lapho abathengi bebaqonda ngokwengeziwe, isethulo somkhiqizo wekhofi siya ngokuya sibaluleke kakhulu. Ukupakishwa kwekhofi okuphezulu kungakhulisa inani elibonwayo likabhontshisi wekhofi okhethekile, okwenza bakhange kakhulu kubathengi. Idizayini ecatshangelwe, izinto ezizinzile kanye nokulebula okufundisayo konke ukusiza ukudala isipiliyoni esihle samakhasimende esikhuthaza ukuthengwa okuphindaphindiwe kanye nokwethembeka komkhiqizo.
Yakha isithombe somkhiqizo oqinile
Emakethe yokuncintisana kakhulu, ukwakha isithombe somkhiqizo esiqinile kubalulekile ezitolo zekhofi kanye nabaholi bekhofi. Lokhu akubandakanyi ukudala ilogo ekhumbulekayo nokuzibulala, kepha futhi nokuxhumana nomsebenzi kanye namagugu acacile. Abathengi baya ngokuya bekhangwa yimikhiqizo evumelana nezinkolelo zabo, kungaba lokho'S Sustainability, ukuzibandakanya komphakathi noma ukuzibophezela kwekhwalithi. Ngokuxhumana ngempumelelo nendaba yabo, amabhizinisi ekhofi angakha isisekelo samakhasimende athembekile.
Singumkhiqizi ogxile ekukhiqizeni izikhwama zokufaka ikhofi iminyaka engaphezu kwengu-20. Sibe ngomunye wabakhiqizi bekhofi amakhulu kunabo bonke eChina.
Sisebenzisa ama-wipf ama-wipf amahle kakhulu asuka eSwitzerland ukugcina ikhofi lakho lisha.
Sithuthukise izikhwama ze-eco-friendly, njengezikhwama ezikhohlisayo kanye nezikhwama eziphindaphindekayo, kanye nezinto zokwethulwa zakamuva ze-PCR.
Ziyizinketho ezinhle kakhulu zokufaka esikhundleni sezikhwama zepulasitiki ezijwayelekile.
Isihlungi sethu sekhofi yeDop senziwe ngezinto zaseJapan, okuyisihlungi esihle kakhulu emakethe.
Kunamathiselwe ikhathalogi yethu, sicela usithumele uhlobo lwesikhwama, impahla, usayizi nenani olidingayo. Ngakho-ke singakucaphuca.
Isikhathi Sokuthumela: Oct-25-2024
