Umthelela wokuthengiswa kwe-Starbucks wehla embonini yekhofi
I-Starbucks ibhekene nezinselele ezinzima, njengoba ukuthengiswa kwekota kwehla kakhulu eminyakeni emine
Ezinyangeni ezedlule, ukuthengiswa kwe-Starbucks, i-chain brand enkulu kunazo zonke emhlabeni, kwehle kakhulu. Ukwehla kwamandla emali kudale umthelela omubi embonini yekhofi, okwenze kube noshintsho olukhulu kokuthandwayo kwabathengi. Njengoba abathengi abaningi beshintsha ikhofi eliwuchungechunge baye ekhofini elikhethekile, umthelela kuma-roasters nezitolo zekhofi mkhulu kakhulu. Ubhontshisi wekhofi owake wanelisa ukufunwa okudumile awusanelisi ukushintsha okuthandwayo kwabaphuza ikhofi abanokuqonda. Lesi sihloko sihlola izici ezibangela i-Starbucks'ukwehla kokuthengiswa, ukukhuphuka kwekhofi elikhethekile, kanye nesidingo samarosta nezitolo zekhofi ukuze zivumelane nalesi simo esishintshayo.
Ukuthengiswa kwe-Starbucks kuyehla
I-Starbucks sekuyisikhathi eside ifana nesiko lekhofi, ibusa imakethe ngokuba khona kwayo yonke indawo kanye nemenyu ebanzi. Kodwa-ke, imibiko yakamuva iphakamisa ukuthi inkampani ibhekene nokwehla okukhulu ekuthengisweni. Ziningi izinto ezinomthelela kulokhu kwehla, okuhlanganisa ukwanda kokuncintisana, ukushintsha okuthandwa ngabathengi kanye nezingcindezi zezomnotho.
Ukuncintisana kuya ngokushuba
Imakethe yekhofi isigcwele kakhulu ukukhetha okuningi kakhulu. Izitolo zekhofi ezikhethekile, amarosa endawo kanye nezindawo zokudlela zezandla ziyavela emadolobheni nasemadolobhaneni emhlabeni jikelele. Lezi zikhungo zivame ukubeka phambili ikhwalithi phezu kobuningi, zinikeza izingxube eziyingqayizivele nobhontshisi wekhofi wendabuko eyodwa oheha abathengi abafuna ukuzizwisa kwekhofi komuntu siqu. Ngenxa yalokho, abaphuza ikhofi abaningi baphendukela kulezi zindlela ezihlukile, okushiya i-Starbucks ibhekene nesizinda samakhasimende esinciphayo.
Ukushintsha izintandokazi zabathengi
Namuhla's abathengi banolwazi kakhulu futhi baqonda kunangaphambili. Baya ngokuya beqaphela ikhofi's imvelaphi, izindlela zokuphuza kanye nemithelela yokuziphatha yokuwuthenga. Lokhu kushintshwa kokucabanga kuholele ekukhuleni kwesidingo sekhofi elikhethekile, elivame ukubhekwa njengelekhwalithi ephezulu futhi elizinzile kunekhofi eliwuchungechunge. Ukuma kumaketango ekhofi kulahlekelwa ukukhanga njengoba abathengi befuna ukunambitheka okuyingqayizivele nolwazi.
Ingcindezi yezomnotho
Isimo somnotho siphinde saba nomthelela ekwehleni kokuthengiswa kwe-Starbucks. Ukukhuphuka kwezindleko zokuphila kanye nokwehla kwamandla emali kuphoqa abathengi ukuthi bahlaziye kabusha imikhuba yabo yokusebenzisa imali. Abantu abaningi bakhetha ikhofi elithengeka kakhulu noma bazenzele ikhofi labo ekhaya, okuphinde kube nomthelela enzuzweni ye-Starbucks. Ukunethezeka kwezitolo zekhofi ezikhethekile, ezivame ukunikeza ulwazi olusondelene kakhulu nomuntu siqu, nakho kunomthelela kulo mkhuba.
Ukunyuka kwekhofi elikhethekile
Ngenkathi i-Starbucks idonsa kanzima, imboni yekhofi ekhethekile iyakhula. Abathengi baya ngokuya bephendukela kuma-roasters endawo kanye nezitolo zekhofi ezizimele ezibeka phambili ikhwalithi nobuciko. Lokhu kushintsha akuyona nje inkambiso; Imele ushintsho olubalulekile endleleni abantu ababona ngayo futhi balidle ikhofi.
Ikhwalithi phezu kobuningi
Ikhofi elikhethekile libonakala ngekhwalithi yalo, ligxile ekutholeni ubhontshisi bekhofi bezinga eliphezulu nokusebenzisa izindlela zokuphisa ngokucophelela. Amarosa atshala imali kubhontshisi wekhofi okhethekile, ovame ukutholakala ngqo kubalimi abenza ukulima okusimeme kanye nokuziphatha okuhle. Lokhu kuzibophezela kwekhwalithi kuhambisana nabathengi abazimisele ukukhokha iprimiyamu ngemikhiqizo yekhwalithi.
Iphrofayili ye-flavour ehlukile
Esinye sezici ezikhanga kakhulu zekhofi elikhethekile amaphrofayili e-flavour ahlukahlukene eliwanikezayo. Ngokungafani ne-flavour eyodwa yekhofi ye-chain, ikhofi ekhethekile ingabonisa izici eziyingqayizivele zikabhontshisi, ezithonywa yizici ezifana nesifunda, ukuphakama nezindlela zokucubungula. Lokhu kwehlukahlukana kuvumela abathengi ukuthi bathuthukise ukwazisa okujulile kwekhofi ngokuhlola ukunambitheka okusha nokuthola ikhofi elibafanele kangcono.
Umphakathi kanye Nokuhlangenwe nakho
Izitolo zekhofi ezikhethekile zivame ukugcizelela umphakathi nolwazi, zidala izikhala ezimemayo lapho amakhasimende angaxhuma khona ngothando olwabiwe lwekhofi. Eziningi zalezi zindawo zibamba imicimbi, ukunambitha kanye namasemina ukuze kuthuthukiswe ulwazi lwamakhasimende. Lokhu kugxila ekuzibandakanyeni komphakathi kuphambene nemvelo yokungeyena umuntu yezitolo zekhofi eziwuchungechunge, okwenza izitolo zekhofi eziyisipesheli zikhange nakakhulu kubathengi abafuna ukuzizwa bengabangane.
Ama-roasteries kanye nezitolo zekhofi zidinga ukuzivumelanisa nezimo
Njengoba isimo sekhofi sithuthuka, abarosa nezitolo zekhofi kufanele bazivumelanise nezidingo ezishintshayo zabathengi. Ukwehla kwe-Starbucks kuwucingo lokuvusa imboni, okugqamisa ukubaluleka kwekhwalithi, ukusimama kanye nolwazi lwamakhasimende.
Ukuthenga ubhontshisi okhethekile
Ukuze baqhudelane emakethe yekhofi eyisipesheli, abagazingi kufanele babeke phambili ukuthola ubhontshisi wekhofi wekhwalithi ephezulu. Lokhu kubandakanya ukwakha ubudlelwano nabalimi nabahlinzeki-mpahla ababelana ngokuzibophezela ekusimameni nasekuziphatheni okuhle. Ngokutshala kubhontshisi wekhofi ongcono, abathosi bangakha izingxube ezihlukile ezigqama emakethe egcwele abantu futhi bahehe abathengi abazimisele ukukhokhela ikhwalithi.
Ubuchwepheshe bokwenza utshwala obusha
Ngokungeziwe ekutholeni ubhontshisi wekhofi wekhwalithi ephezulu, izitolo zekhofi kufanele futhi zihlole amasu okuphuza ukuze zithuthukise ukunambitheka nephunga elimnandi lemikhiqizo yazo. Izindlela ezinjengokuthela, ukwenziwa kwesiphon kanye nokuphisa okubandayo kungathuthukisa umuzwa wekhofi, okuvumela amakhasimende ukuthi abone umehluko phakathi kwenkomishi ngayinye. Ukuqeqesha ama-barista kulawa masu kubalulekile, njengoba abasebenzi abanolwazi banganikeza ukuqonda okubalulekile nokusikisela kumakhasimende.
Ukupakishwa kwekhofi okusezingeni eliphezulu
Njengoba abathengi beba nokuqonda okwengeziwe, isethulo somkhiqizo wekhofi siba sibaluleke kakhulu. Ukupakishwa kwekhofi okusezingeni eliphezulu kungakhuphula inani elibonakalayo lekhethelo likabhontshisi wekhofi, kuwenze athandeke kakhulu kubathengi. Idizayini ecatshangelwayo, izinto ezisetshenziswayo ezisimeme kanye nokulebula okufundisayo konke kusiza ukudala umuzwa omuhle wamakhasimende okhuthaza ukuthenga okuphindayo nokwethembeka komkhiqizo.
Yakha isithombe esiqinile somkhiqizo
Emakethe encintisana kakhulu, ukwakha isithombe esiqinile sebhrendi kubalulekile ezitolo zekhofi kanye namarosa. Lokhu akubandakanyi nje kuphela ukudala uphawu olukhumbulekayo nobuhle, kodwa futhi nokuxhumana ngenjongo ecacile kanye namagugu. Abathengi baya ngokuya bekhangwa yimikhiqizo ehambisana nezinkolelo zabo, noma ngabe lokho'Ukusimama, ukuzibandakanya komphakathi noma ukuzinikela kwikhwalithi. Ngokuxoxa kahle ngendaba yabo, amabhizinisi ekhofi angathuthukisa isisekelo samakhasimende athembekile.
Singumkhiqizi onguchwepheshe ekukhiqizeni izikhwama zokupakisha zekhofi iminyaka engaphezu kwengu-20. Sesibe ngomunye wabakhiqizi abakhulu bezikhwama zekhofi eChina.
Sisebenzisa amavalvu ekhwalithi angcono kakhulu e-WIPF avela eSwitzerland ukuze sigcine ikhofi lakho lilisha.
Senze izikhwama eco-friendly, njengezikhwama ezivundisiwe kanye nezikhwama ezigaywa kabusha, kanye nezinto zakamuva ezethulwe ze-PCR.
Ziyizinketho ezingcono kakhulu zokushintsha izikhwama zepulasitiki ezivamile.
Isihlungi sethu sekhofi esiconsayo senziwe ngezinto zaseJapan, okuyisihlungi esingcono kakhulu emakethe.
Kunamathiselwe ikhathalogi yethu, sicela usithumelele uhlobo lwesikhwama, impahla, usayizi kanye nenani elidingayo. Ngakho singakucaphuna.
Isikhathi sokuthumela: Oct-25-2024
